December 2020

The current Covid-19 pandemic has changed the way organizations conduct their business and interact with their customers. While the digital boom has paved way for new technologies that have helped in streamlining processes by automating them, yet something tends to get lost while attaining business efficiency. Have you ever thought what is that something? It is the need for real human interactions, which customers, employees, and leaders alike crave for. In other words, it is the need for communities to thrive, which will impact business growth significantly especially during uncertain times. While organizations are aware of the significance of community and collaboration for driving business growth, yet most of them struggle to find out effectual ways to build communities that foster collaboration. Salesforce community cloud offers a comprehensive solution for businesses aiming for greater customer outreach, boost internal morale, and improve the bottom line. What are Salesforce Communities? Salesforce communities are branded spaces that facilitate collaboration and association for customers, employees, and partners. Salesforce communities provide an efficient way of collaborating and sharing insights and information with the people present within the community i.e. customers, partners, and employees. Apart from this, the robust platform allows organizations to create multiple communities, each of which is tailored to meet the needs of the specific community members. If you are still unsure regarding the benefits of Salesforce communities, here are some of the powerful ways of how Salesforce communities can drive business growth:   Customer Support: One of the most important uses of Salesforce communities is that it helps in building a support community in form of a branded site that offers a perfect setting for customer support. The platform allows for an in-built social media app i.e. Chatter that can be leveraged to begin support tickets or receive help from support agents. Apart from this, the platform also offers some documentation features that act as a knowledge repository, along with forum capabilities for community building and peer-to-peer problem resolution. With such excellent customer support, organizations can build a loyal customer base. Social Media Management: Salesforce communities can be a blessing for companies looking to build a strong social media presence or don’t have the right tool to manage everything from a single place. This amazing platform allows organizations to pull in brand ambassadors, plan content, and manage their workflows from a single dashboard. Build a Thriving Community: Salesforce Communities can help businesses turn into a trusted authority in their domain by helping build a community of customers, partners, and admirers of their business and enjoy humongous results. Salesforce community allows businesses to customize their community pages as per their branding and specific need and interest of users. Customers or members of the community can seek information from the community to solve their queries and recommend other members for their valuable contributions during various discussions as a way of thanking them.   Supply Chain Management: Salesforce community can be a savior for manufacturers who otherwise face issues managing their supply chain due to the absence of proper technology infrastructure. This robust platform can help manufacturers manage distribution by keeping an eye on placements and promotions. They can manage risks and connect with other members directly. Furthermore, dashboards can be created that streamlines the process of tracking and monitoring. Improved Communication: Collaboration and communication are two powerful weapons that businesses require to sustain in an increasingly competitive business landscape. Salesforce community helps in achieving better communication across various departments, which further helps in increasing productivity. The robust platform allows employees to connect with the community, seek information they need to work efficiently all through the day. Managers and leadership teams on the other hand can monitor performance, share company updates, and more. Quick Wrap-up: In a nutshell, it can be inferred that the Salesforce community cloud has opened new avenues for businesses of all sizes. To reap the benefits of this amazing platform, it’s important to get in touch with an experienced Salesforce partner who will not just help you successfully implement this platform but will provide the necessary support throughout your Salesforce journey.

The business landscape has become extremely cut-throat in today’s era, and to sustain themselves businesses need to build strategies that would help them maximize their reach among the targeted audience. While there is no dearth of methods and techniques that are being leveraged by organizations to boost their sales and revenue, SMS (Short Message Service) continues to be one of the safest and sure-shot ways to promote products, services and brands in today’s era of internet messaging. In fact, SMS can be used to send promotional messages irrespective of whether internet is being used or not as sending SMS requires network coverage to get the work done. Besides being utilized as an independent business management tool, it can be operated in a new Salesforce CRM (Customer Relationship Management) for sending SMS to the clients. One such component that allows SMS sending services is the Smart SMS App. What is Smart SMS App? Built on the Salesforce platform, the Smart SMS App allows users to send single or bulk SMS, and MMS to the leads, accounts, contacts, etc. from the Salesforce Panel. The app allows admin to create and assign the task to multiple users for sending bulk and individual messages. Those leveraging Salesforce can make the most of the excellent features of this amazing app as it empowers teams to quickly reach out to customers through features like automation, a consolidated repository of SMS, customizable SMS templates, Pardot Integration, etc. Endowed with the most advanced texting features, Smart SMS App is gaining popularity as it is easy to access, simple to use, and is versatile. The robust app is capable of efficiently marketing the products and services of a business while enabling greater penetration. Now it is easy to reach your customers with short and informative messages rather than long and detailed emailers. Benefits of Using Smart SMS App for Your Business: This one-stop text messaging Salesforce SMS app is an integration of outbound, as well as inbound text messaging proficiencies within Salesforce. The smart SMS app works equally well in Salesforce classic, as well as Salesforce Lightning without the need for coding or configuration. The app could be installed into a Sandbox or the production environment from Salesforce AppExchange by following simple instructions. With amazing features and greater efficiency, customers are bound to respond quickly, as compared to lengthy emails. Some of the excellent features offered by this app include the following: Home Page Displays Incoming SMS: Sales reps can now view incoming messages on the home page of the CRM. This allows them to have a glance at customer responses as they would rarely miss out on their messages. SMS scheduler: This feature helps sales reps to schedule the sending of SMS at a desired time and date by entering the date and setting up the time in the Salesforce org and save it. The SMS gets disbursed automatically to the concerned recipients at the scheduled date and time without any manual intervention by the Sales reps. Auto Responders: The smart SMS app allows setting-up of autoresponders that provides prompt response to customer queries whenever SMS related to surveys, promotions, or contest is sent to them. Reply to Email: This feature allows the sales rep to reply directly to the incoming messages without logging into the Salesforce Org.SMS Using Report: This feature helps organizations to strategize and create solutions to the calls and emails that go unanswered. The feature allows Sales reps to select the report, choose the numbers to and from which they wish to send SMS along with the SMS template. Workflow Configuration: Smart SMS App gives an ability to setup workflow configuration based on which SMS will be sent to the customers. Apart from this, new rules need to be created if SMS needs to be sent automatically. SMS History: This feature allows sales reps to view a list of the SMS that is being sent or received, and their status i.e. whether delivered or not. Quick wrap-up: The smart SMS app is one of the best SMS apps for Salesforce and has abundant features apart from the aforementioned ones. This robust text-messaging app is being leveraged by organizations to empower their sales reps to close more sales deals and win the trust of the customers by providing them with superior customer service.

The growing scope and complexity of businesses have forced organizations lookout for a robust solution that can empower sales reps to close more deals quickly and effectively. Salesforce CPQ is one such software that has the potential to streamline processes, speed up quoting, while generate quick return on investment. However, for effective Salesforce implementation of this software, organizations have to leverage innovative technologies like AI and ML.