November 2023

There has been a gradual shift in the way customers interact with businesses, over the past few years. For ensuring long-term customer-relationships, organizations should focus on compassion, convenience, personalization, and digital transformation. So, how are organizations delivering seamless experience to users? They are doing so by strategically and systematically planning digital transformation on the right platform and Salesforce Lightning provides the right platform to develop applications quickly. It makes sense to get in touch with a service provider that offers reliable Salesforce Consulting Services What is Salesforce Lightning? Salesforce Lightning platform is a cutting-edge platform that empowers users to enhance their CRM platform and user experience (UX) in an improved manner. The user interface of the Lightning platform was unveiled by Salesforce in the year 2015 and has since then evolved into the standard interface for all Salesforce enterprises. Thanks to its distinguishing design, productivity tools, and integrated artificial intelligence features, Lightning streamlines business operations and help businesses attain their objectives. Businesses can create personalized and adaptable applications using the Lightning Component-based framework, all the while providing immersive user experiences through Lightning components. Why is Salesforce Lightning Preferred Over Salesforce Classic? While Salesforce Classic provides numerous CRM features, end users are increasingly seeking a streamlined user-centric design with fewer clicks and modern functionalities like drag and drop. By identifying this demand, Salesforce has introduced Lightning Experience, the next iteration of the Salesforce user interface designed to augment speed and productivity. With the 'mobile first' approach gaining prominence, there is a pressing need for responsive user interfaces and single-page applications. Lightning offers a set of tools and technologies that provide a fresh and contemporary user experience appropriate for both desktop and mobile applications. How is Salesforce Lightning Re-defining User Experience? Salesforce devised a user-friendly and intelligent platform that boosted the productivity of sales teams seamlessly while facilitating greater and quicker deal closures. The look and feel of Salesforce Lightning incorporate user interface improvements like readable text, graphics and icons resulting in a more lucid view of the business. Moreover, the application offers upgraded dashboards that enhance the visibility of critical metrics for specific business units, enabling a holistic overview for all teams and customers. The Lightning Platform offers an enhanced user experience through the incorporation of drag-and-drop functionality along with heightened security settings for Salesforce implementations. Lightning serves as an intelligent tool that adapts to existing organizational habits and patterns, providing smart recommendations as and when utilized. It streamlines the access to Contacts, Quotes, and Proposals for sales professionals thereby reducing the need for excessive clicks and external work, which ultimately enhances the efficiency of sales teams. Why Should Businesses Prefer Migrating to Salesforce Lightning? Businesses that have migrated to Salesforce Lightning Experience are likely to be more productive than those working in Salesforce Classic. The Salesforce Lightning allows businesses to close deals faster with enhanced rate of collaboration and conversion. For better end-user experience, the Lightning platform offers robust functionality. Lightning provides high-end security to users.  It provides user-friendly interface that allows you to create responsive applications. With Lightning, businesses can offer superior customer services, improved personalization and increased rate of conversion.  The databases are updated automatically to provide you with intelligent insights with the help of Einstein Analytics. What are the Significant Benefits of Using Salesforce Lightning for Your Business? Salesforce Lightning can assist businesses with several benefits including increase in their productivity, seamless operations, and work on modern interfaces. Some of the benefits offered by Salesforce Lightning include:  Sales Automation: Achieving cent percent efficiency in converting leads into sales is nearly impossible. Therefore, organizations are creating different strategies to boost their conversion rates, although the outcomes may not always fulfill their expectations. Salesforce Lightning with its latest features aims to automate the sales process. Enhanced User-experience: Salesforce offers a modern and intuitive interface for the Lightning framework. Though, the changes are difficult to observe with the naked eye, the overall experience is seamless. The interface is customizable and is designed to increase productivity. Quick Development of Apps: Creating and building applications has never been easy than it is today. Due to the component-based nature of Salesforce, businesses can seamlessly incorporate pre-made components from Salesforce partners and incorporate them into your application. The most delightful aspect is that you can effortlessly employ these components by simply dragging and dropping them. Quality Leads: Ample amount of time is left post your application development and optimization of your sales process. The time left can be allocated to Einstein AI Technology, which helps in understanding the specific needs and objectives while monitoring possible leads. Its tracking capabilities include comprehensive data on all potential leads about their sales preferences, performance, and interactions. Einstein uses this data to filter the leads before you approach them in-person. This ensures that organizations will receive high-quality leads which are most likely to turn into sales. Data Privacy: Data privacy remains the pinnacle feature of any framework. You would not appreciate breaching the policies and sneaking into your business information. With the new updates in Lightning, CRM has focused on privacy. The individual components that are a part of the Salesforce Lightning framework cannot interact with each other. This eliminates the likelihood of malicious activities while providing a fresh interface for the users. Quick Wrap-up: Salesforce Lightning is one of the best available CRM solutions for building customized applications. With Lightning, organizations can augment the competence of sales and marketing teams while increasing overall ROI. If you want to migrate from Salesforce Classic to Salesforce Lightning or simply implement Salesforce Lightning, you must get in touch with a reputed Salesforce Lightning Company

Chatbots are making their way into almost every industry known to man. With businesses recognizing the value of automating repetitive tasks, it is only a matter of time before we witness a large-scale adoption of Chatbots across industries and businesses. One of the interesting things about Chatbots is that they can be programmed to accomplish different tasks for different industries. GirikSMS Salesforce Chatbot, developed by Girikon, a Salesforce Implementation Partner for over a decade, helps businesses across industries automate tasks, streamline operations, scale quickly, and reduce overall costs while improving efficiency. GirikSMS Salesforce Chatbots are powered by AI and machine learning and leverage Salesforce CRM data to deliver personalized best-in-class customer experiences at scale. While it is impossible to detail each and every scenario where GirikSMS Salesforce Chatbots can come in handy, this blog gives an overview of how you can leverage GirikSMS Salesforce Chatbots for your business success. And our chatbots are self-learning, which means they get better with every interaction. Here are some use cases for GirikSMS Salesforce Chatbots. CONSUMER GOODS AND RETAIL Customers spend a lot of time navigating through menus and category pages to find the one product they want to buy. And if this discovery process is too long or something else grabs their attention, many of them abandon their carts. GirikSMS Salesforce Chatbots can help compress this product discovery journey for customers. GirikSMS Chatbots give customers easy access to product information and give smart product recommendations based on their past purchases. Not only that, GirikSMS Salesforce Chatbots can also generate discount coupons and offers on the fly for customers who have abandoned their carts, to nudge them to complete the purchase. GirikSMS Salesforce Chatbots are a great tool for sales and marketing teams.  Chatbots assist sales and marketing reps by leveraging CRM data and providing real-time reports and alerts. GirikSMS Salesforce Chatbots can help teams with personalized customer information and serve up highly accurate, timely, and relevant data to help them move leads faster through the sales funnel. FINANCIAL SERVICES You have likely interacted with a chatbot while dealing with your bank for routine queries or operations such as fund transfers, balance inquiries, approvals, and more. The financial services industry is one of the early adopters of Chatbots. GirikSMS Salesforce Chatbots can be used by financial services businesses to improve customer satisfaction and engagement. For instance, banks can use GirikSMS Chatbots to interact with customers for routine queries such as account balance, bank statements, fund transfers, starting an investment plan, investment advice, and much more. Insurance companies can use GirikSMS Salesforce Chatbots for offering automated services such as premium renewal, plan upgrades, claims processing, educating customers on technical terms, sending alerts and reminders, and more. And this is on the customer interface. Financial services businesses can also use GirikSMS Salesforce Chatbots to perform several routine and repetitive internal operational tasks such as contract review and analysis, sorting, segmenting and qualifying applications, employee engagement, IT ticket management, and more. HEALTHCARE GirikSMS Salesforce Chatbots can be very useful for healthcare businesses.  They can perform routine tasks for receptionists and nursing staff such as checking supplies inventory, posting requests for supplies and medicines, managing appointments and home visits, assisting doctors with patient reports, track post-op recovery, managing appointment calendars, and much more. MANUFACTURING The manufacturing sector has always struggled with communication gaps in day-to-day operations. Manufacturing companies have to deal with a dynamic supply chain of wholesalers and distributors and need them to be in sync with their assembly line. GirikSMS Salesforce Chatbots can help manufacturing companies connect all constituents and facilitate seamless interaction. Vendor management, shift management, and product-related assistance are some of the areas where GirikSMS Salesforce Chatbots can be useful in the manufacturing industry. HOSPITALITY GirikSMS Salesforce Chatbots can used to provide better guest experiences, acting as a virtual concierge and assistant for hospitality businesses. GirikSMS Salesforce Chatbots are available 24/7 to provide best-in-class service that improves customer loyalty and satisfaction. AVIATION GirikSMS Salesforce Chatbots bots can be used by the aviation industry to book, re-schedule, or cancel tickets, plan travel, send reminders, notifications, and announcements, assist with web check-ins, provide flight options based on customer preferences, and assist with other travel arrangements. EDUCATION GirikSMS Salesforce Chatbots work seamlessly with Education Cloud to deliver exceptional experiences to students, faculty, and staff. For students, GirikSMS Salesforce Chatbots can automate many tasks within the recruitment and admissions process, providing assistance to students, conducting surveys and polls, engaging with parents and building trust and confidence, managing advisor appointments, updating students on campus happenings, assisting in course enrolment, submission of assignments and more. For faculty, GirikSMS Salesforce Chatbots can assist with scheduling special classes, setting up virtual advisory sessions, managing assignments, tracking student progress, and much more. OIL AND GAS GirikSMS Salesforce Chatbots can be used by oil and gas companies to improve productivity and reduce worker risk. They can provide real-time customer support by providing information about the company's products.           UTILITIES GirikSMS Salesforce Chatbots are powered by artificial intelligence (AI) and leverage CRM data to interact with customers via chat. They can help utility customers with assisted meter readings, and payment issues, provide real-time customer service, and escalate urgent and complex issues to relevant personnel. Customers can easily report outages by sending a word like “outage” to a pre-defined number and receive regular updates about case resolution. GirikSMS Salesforce Chatbots can track and monitor KPIs to ensure customer service excellence. REAL ESTATE GirikSMS Salesforce Chatbots can engage in a conversation with home buyers the moment they click on an ad on land on the company's web page. They can help home buyers with more details about available properties, provide guided virtual walk-throughs, schedule site visits, check for mortgage options, analyze market trends, and collect feedback and preferences. GirikSMS Salesforce Chatbots can be deployed on all popular channels such as mobile apps, social media, websites, or messengers such as SMS and WhatsApp, ensuring 24/7 availability to customers. While sales, marketing, and customer service are some of the common areas that Chatbots are being used today, GirikSMS Salesforce Chatbots can be used in any scenario regardless of the industry, not just for the use cases listed above.  If you are a business owner or represent senior management, it is important for you to identify a use case that can deliver great ROI. Have more questions on how GirikSMS Salesforce Chatbots can transform your day-to-day operations and take you on the path to success? Get in touch with our expert today to know more about the use of GirikSMS Salesforce Chatbots in your industry.