February 2025

Missing a crucial message can be costly, especially for businesses that prefer timely communication to foster customer trust. However, with sales reps often juggling multiple tasks, being present 24/7 to respond to queries isn’t always suitable. That’s where AI empowered Salesforce SMS app comes in. Seamlessly integrated within the Salesforce environment, the app provides real-time access to customer data, i.e., their purchase history and preferences. This allows for personalized and efficient communication. Moreover, its automated responses streamline interactions, thus empowering businesses of all sizes to ensure exceptional customer service. Explore the Top Features of Salesforce SMS App- GirikSMS- What makes GirikSMS unique and what features this Salesforce SMS consists of, let’s find all answers here: Sentiment Analysis Understanding customer moods at a glance is what Salesforce SMS app can do for businesses. All thanks to the Sentiment Analysis that turns every message into opportunity. Upon understanding the emotional tone behind customer messages, the app analyzes the sentiment—positive, negative, or neutral. Therein, it enables sales reps to deliver more appropriate and personalized responses. For instance, if a customer expresses frustration, the app triggers a more empathetic response. However, positive sentiments can bring opportunities for upselling. If you want to incorporate sentiment analysis to respond accurately to customers’ emotional state, consider implementing Salesforce. 24/7 Real-time Support Salesforce texting app, GirikSMS provides 24/7 real time support, which is vital in immediate, efficient, and consistent communication. Regardless of time and location, the app ensures uninterrupted responses without needing human agents to be available at all times. Besides, it ensures that customers can receive timely responses whether it’s late at night or over the weekend. As businesses continuously provide support to customers seeking post-purchase assistance, product information, troubleshooting, etc., they foster stronger relationships smoothly. Thus, reducing wait times, enhancing customer satisfaction, and contributing to improved customer loyalty. Seamless Integration What else makes Salesforce SMS app unique is its ability to integrate across your entire tech ecosystem. No matter which device you want to integrate GirikSMS with, the app creates a unified, customer-first, and streamlined experience. Moreover, it ensures that all tools and systems work together, without any friction and manual effort. Another best thing about integrating Salesforce with CRM is it provides real-time customer data. For instance, the app pulls up relevant preferences, past interactions, purchase history, etc., to generate responses instantly. Thus, it creates a unified communication experience for both businesses and customers. Additionally, with all data and interactions in one system, businesses can use analytics to fine-tune strategies and spot trends. Group Messaging An AI-powered SMS app leverages integration capabilities and intelligent automation to ensure group messaging across multiple recipients. It enables sales reps to maintain a personal touch in group communication by inserting customer-specific data. Additionally, the feature ensures that the messages are sent to the right audience with audience segmentation based on locations, purchase history, and behaviors. Salesforce texting app, GirikSMS, also analyzes the best time to reach specific groups based on past behaviors and interactions. This way, it schedules group messages to be sent at the optimal time. Thus, increasing the chances of a consistent and timely response. Text-to-Voice Salesforce Messaging App also features text-to-speech conversion that ensures the conversion of written text messages into clear voice messages. The feature involves customized voice settings too, letting you adjust it based on its gender or accent. Besides, the advanced AI’s capability helps you send text-to-voice messages in different languages to a diverse customer base. Some apps go beyond simple voice delivery, allowing customers to interact with the system using spoken language. If you want to leverage this feature to streamline your overall customer experience, consider meeting with the experts of Girikon. Clone Automation Clone automation refers to the ability of duplicating an existing automation and making a copy of it. Some examples of it could be successful campaigns, communications, or responses across different segments that are created without any manual step. Upon creating and optimizing a workflow, you can clone it for different audiences. Thus, saving time and ensuring consistency in messaging. As businesses grow and require more outreach for varying customer segments, clone messaging scales their efforts quickly. Moreover, it ensures that the same message is consistently followed across different platforms for the specific medium. Overall, clone automation makes processes more consistent, scalable, and efficient. Thus, letting businesses of all sizes get timely and relevant communications. Perks of Using Salesforce SMS and Texting App Enhanced Customer Engagement SMS, with the highest open rates, ensures that each message reaches customers directly and is seen immediately. This immediacy helps businesses maintain a strong connection with customers for everything—whether it’s about promotions, service reminders, and time-sensitive updates. Moreover, it lets businesses make each text feel more engaging, tailored, and relevant. Automated Messaging With automated SMS responses for common inquiries, promotions, reminders, alerts, etc., AI-enabled messaging ensures streamlined communication around the clock or during the moment when the team is unavailable and indulges in complicated tasks. Personalized Customer Interactions Upon leveraging Salesforce’s rich customer data purchase history, demographics, preferences, etc., sales reps can send personalized responses that resonate with each customer. Thus, enhancing customer experience, fostering loyalty, and increasing the likelihood of repeat business. Cost-Effective Communications SMS is an effective and affordable way to reach customers in comparison to other communication channels like phone calls and emails. That’s why businesses prefer messaging the most and engage in high-volume outreach without breaking the bank. Group Messaging & Bulk SMS No need to send the same message to individual recipient, as, with GirikSMS, you can enable bulk SMS, making mass communication faster and more efficient. Also, you can send important updates, share promotional offers, and shoot event reminders in bulk to reach a large audience with just a few clicks. GirikSMS—Your Shot to Enhanced Customer Interaction Having the right SMS app is essential for businesses to upscale their customer interaction and engagement. However, with so many messaging apps on the market, choosing the right one depends on its key features and functionalities. So, as you have explored what GirikSMS’s capabilities are, why not take the next step and book a free demo? Schedule an appointment with the experts at Girikon and discover how GirikSMS can elevate your customer interaction today. 

Choosing the right expert can be the thin line between successful and painful Salesforce implementation. Still, one may be confused when phrases such as "Salesforce Consultant" and "Salesforce Implementation Partner" come up, as they do not really know the basic difference between the two. With this ignorance comes a tacit inability to choose the better option for the business.  Hence, we have prepared this guide for you. After going through this guide, you will know whether you need an optimization consultant for Salesforce or a partner to assist you throughout the complete implementation. Therefore, let us discuss the two main roles performed by Salesforce experts. Salesforce Implementation Partner and Salesforce Consultant-Where do they differ? Every business’s success is just the mirror of choices they make before starting a project. This is crucial even for successful Salesforce implementation too. Learn below the distinction between Salesforce implementation partner and Salesforce consultant. Thus, choosing the best for your business growth and efficiency. A Bit into Salesforce Implementation Partner A Salesforce implementation partner can be a company whose work primarily involves the end-to-end implementation of Salesforce solutions. As these partners are certified by Salesforce, they provide deep expertise and industry experience during Salesforce integration, customization, and deployment. Besides, these partners work within a team of certified experts, who have diverse skill sets, required to handle complex and large projects. Major Responsibilities of Salesforce Implementation Partners Now, let’s understand the duties performed by these partners to ensure success Salesforce implementation and efficient service delivery. End-to-end Solution Delivery Salesforce implementation journey starts with a series of discovery sessions required for understanding your business goals, specific requirements, and challenges. It follows with architecture & design documentation, laying out the blueprint for the entire implementation process. This sets the stage for key stages such as system configuration, integration, and deployment with other business systems. That’s not it, an experienced Salesforce implementation partner oversees the full scope of the project, including data migration, post-deployment support, training, testing, etc. This is why they manage every phase with utmost care and ensure that the system is optimized to meet specific business needs. Overall, this results in maximized ROI and seamless user experience. Customization & Development To ensure that the platform is fully customized to meet the unique needs of your business, Salesforce implementation company works closely with stakeholders. Therein, they understand specific workflows, objectives, and processes. Upon understanding the goal, they leverage certain suite of tools, i.e., Apex, Lightning component, and Visualforce. Besides, Salesforce implementation partners customize Salesforce features too like automation, user interfaces, reports, custom objects, etc. Thus, ensuring that the platform works seamlessly with your existing processes and enhances functionality as required. By prioritizing these tailored approaches, partners ensure maximized user adoption and enhanced business performance. System Integration Salesforce implementation partners connect Salesforce with your existing software databases, applications, and third-party systems. They do so by assessing the full scope of the technology stack. This enables them with such key systems that need to communicate with Salesforce, i.e., financial platforms, marketing automation tool, and ERP systems. Leveraging the integration tools like REST/SOAP APIs and MuleSoft, the Salesforce implementation partner designs and builds custom integration. This integration ensures workflow automation, real-time data synchronization, improved visibility, etc. Also, it lets them control everything from initial data mapping to necessary connectors and middleware development. Upon conducting rigorous testing, the partners validate that Salesforce works in harmony with other systems. Project Management A structured approach helps Salesforce implementation partners to simply plan, conduct, and monitor every phase of the project management. They consider having experienced project managers to manage timelines, resources, budgets, and stakeholder communications. Besides, they implement certain methodologies and approaches that ensure flexibility throughout the project. With regular progress meetings, risk management strategies, and detailed reporting, the partners ensure that the project is on track without any issues and concerns. On top of that, the Salesforce implementation partner provides regular feedback and updates, thus ensuring stakeholder involvement throughout the process. As partners guarantee that minimal disruption appears to daily operations, the project gets completed successfully. Training & Support Training & support are provided to employees who are new to Salesforce. The motive behind this training is to ensure that every team member can effectively use the platform to maximize their efficiency. However, delivering customized training sessions and ensuring that everyone knows how to navigate the system is not that easy. For that, they design effective and customized training programs tailored to different user groups. These programs include online tutorials, hands-on workshops, etc., that teach employees on specific workflows. Beyond the training, the Salesforce implementation partner provides post-implementation support through system updates and optimizations. Overall, this leads to smooth user adoption, reduced learning curve, and improved workflow. What is a Salesforce Consultant? Having just learned about the Salesforce implementation partners and their duties, let's broaden your thoughts on the role of a Salesforce consultant. A Salesforce consultant provides strategic advice concerning Salesforce products. However, they are not involved in the overall implementation process, as their core responsibility focus is on configuration, advisory services, and optimization of the Salesforce application. Major Responsibilities of a Salesforce Consultant Discover the potential of having Salesforce consultants while assessing their key responsibilities, duties, and functions. Salesforce Strategy & Best Practices Salesforce consultants define the strategic goals of using Salesforce. How? They develop a comprehensive roadmap by understanding your company’s objectives, pain points, processes, etc. This lets them access the essential information required for designing a tailored Salesforce solution. Besides, the consultants apply deep knowledge and best practices to make the most of Salesforce’s capabilities. If you want to drive user adoption, get real-time actionable insights, and optimize business processes, then working with these Salesforce consultants can prove to be more beneficial. They ensure that the Salesforce is set up efficiently to deliver a higher ROI. Needs Assessment & Requirement Gathering Salesforce consultants play a significant part in ensuring needs assessment & requirement gathering. The stage typically involves activities like conducting interviews, reviewing existing documentation, and running workshops surveys to capture the relevant information required for designing and configuring the Salesforce. Here are three factors in which the Salesforce requirement gathering phase depends on like project type, project size, and industry. Upon assessing these three factors, Salesforce consultants ensure such resources that align Salesforce with business goals. Thus, letting businesses lay the foundation for enhanced user adoption. Configuration Configuration allows Salesforce consultants to build a solution that offers a great level of personalization. However, it happened within the boundaries of Salesforce’s native functionality. As configuration is deployed in real-time, it turns out to be an ideal choice for businesses looking for faster solutions. Well, that’s what Salesforce consulting partners deliver to its clients. After configuration, they test the system thoroughly and frequently to address any issue that might negatively impact its performance. With these steps, Salesforce consultants ensure that the system will help achieve the business’s goals, improve efficiency, and elevate productivity level. All in all, this effective configuration leads to successful Salesforce configuration. Salesforce Optimization Making the most out of your Salesforce is what Salesforce optimization really means. Salesforce consultants consider various strategies to ensure this. For instance, they review the data model, remove any extra field that is not necessary, avoid adding too many custom fields, and move outdated data to external storage. Besides, they set up custom indexes for fields that are often used in queries. Moreover, they ensure that Apex code can handle large amounts of data for bulk data loading. To let you monitor and analyze Salesforce performance, the consultants also ensure to leverage Salesforce optimizer. This helps spot unused features, performance issues, and areas where improvements are required. Ad-hoc Projects Salesforce consultants are also known for providing ad-hoc project support to businesses that need quick and targeted assistance before or after the Salesforce implementation. Ad-hoc support typically involves addressing such requests and issues that arise unexpectedly. As Salesforce consultants are well-equipped to handle such situations, they ensure that the problem does not recur, and the system is optimized. Besides, the Salesforce consulting partner empowers their clients with training sessions and programs. This enables the team to handle similar issues independently in the future. Along with this, the consultants prefer to provide remote support via video calls, phone, email, etc. This helps to set up emergency support channels to resolve any unforeseen problems. When to Choose a Salesforce Implementation Partner and Salesforce Consultant? At this moment, you may be wondering about when and which one to choose between Salesforce consultants and Salesforce implementation partners. Well, this section will provide you with all the answers, enabling you to make the right decision. Connect with a Top Salesforce Implementation Partner When You Want to Build your CRM from scratch while keeping the unique needs of your business. Leverage technical aspects and Salesforce implementation services effectively. Migrate data from legacy system to ensure a seamless transition. Speed up the Salesforce development process and complete it within a specific time. Execute technical configuration, customization, and integration. Engage with a Top Salesforce Consulting Partner When You Want to Define your CRM strategy and roadmap. Cope up with issues like underperformance and misalignment by redesigning the current CRM strategy. Ensure some change management and transition in your Salesforce. To Conclude! When working with Salesforce, both Salesforce implementation partner and Salesforce consultant play important, yet distinct roles. The Salesforce implementation partners focus on the bigger picture—handling CRM implementation and configuration across the organization. On the other hand, Salesforce consultants understand your unique business needs, offer strategic advice, and customize Salesforce. While their roles are different, the success of Salesforce is often achieved with their collaborative effort. So, it depends on you whether you need technical expertise of Salesforce implementation partners or business insights from consultants or both of them. Because it’s on your requirements and objectives, the Salesforce solutions are implemented. But whichever route you choose, it’s important to emphasize communication skills and alignment on goals. Now, if you are wondering about where to find these experts? Don’t worry, Girikon, one of the best Salesforce consulting companies, has both implementation partners and consultants to serve businesses of all industry verticals and unique challenges. Consider meeting with the experts to learn how they can help you drive positive impacts.