5 Significant Ways how Salesforce Communities can Drive Business Growth

The current Covid-19 pandemic has changed the way organizations conduct their business and interact with their customers. While the digital boom has paved way for new technologies that have helped in streamlining processes by automating them, yet something tends to get lost while attaining business efficiency. Have you ever thought what is that something? It is the need for real human interactions, which customers, employees, and leaders alike crave for. In other words, it is the need for communities to thrive, which will impact business growth significantly especially during uncertain times.

While organizations are aware of the significance of community and collaboration for driving business growth, yet most of them struggle to find out effectual ways to build communities that foster collaboration. Salesforce community cloud offers a comprehensive solution for businesses aiming for greater customer outreach, boost internal morale, and improve the bottom line.

What are Salesforce Communities?

Salesforce communities are branded spaces that facilitate collaboration and association for customers, employees, and partners. Salesforce communities provide an efficient way of collaborating and sharing insights and information with the people present within the community i.e. customers, partners, and employees. Apart from this, the robust platform allows organizations to create multiple communities, each of which is tailored to meet the needs of the specific community members. If you are still unsure regarding the benefits of Salesforce communities, here are some of the powerful ways of how Salesforce communities can drive business growth:  

Customer Support: One of the most important uses of Salesforce communities is that it helps in building a support community in form of a branded site that offers a perfect setting for customer support. The platform allows for an in-built social media app i.e. Chatter that can be leveraged to begin support tickets or receive help from support agents. Apart from this, the platform also offers some documentation features that act as a knowledge repository, along with forum capabilities for community building and peer-to-peer problem resolution. With such excellent customer support, organizations can build a loyal customer base.

Social Media Management: Salesforce communities can be a blessing for companies looking to build a strong social media presence or don’t have the right tool to manage everything from a single place. This amazing platform allows organizations to pull in brand ambassadors, plan content, and manage their workflows from a single dashboard.

Build a Thriving Community: Salesforce Communities can help businesses turn into a trusted authority in their domain by helping build a community of customers, partners, and admirers of their business and enjoy humongous results. Salesforce community allows businesses to customize their community pages as per their branding and specific need and interest of users. Customers or members of the community can seek information from the community to solve their queries and recommend other members for their valuable contributions during various discussions as a way of thanking them.  

Supply Chain Management: Salesforce community can be a savior for manufacturers who otherwise face issues managing their supply chain due to the absence of proper technology infrastructure. This robust platform can help manufacturers manage distribution by keeping an eye on placements and promotions. They can manage risks and connect with other members directly. Furthermore, dashboards can be created that streamlines the process of tracking and monitoring.

Improved Communication: Collaboration and communication are two powerful weapons that businesses require to sustain in an increasingly competitive business landscape. Salesforce community helps in achieving better communication across various departments, which further helps in increasing productivity. The robust platform allows employees to connect with the community, seek information they need to work efficiently all through the day. Managers and leadership teams on the other hand can monitor performance, share company updates, and more.

Quick Wrap-up:

In a nutshell, it can be inferred that the Salesforce community cloud has opened new avenues for businesses of all sizes. To reap the benefits of this amazing platform, it’s important to get in touch with an experienced Salesforce partner who will not just help you successfully implement this platform but will provide the necessary support throughout your Salesforce journey.

About Author

Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.