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There has been an increase in competition in the admissions process. In an era when so many students are applying to different institutions, you need to find a way to stand out and harness your relationships with prospective students. One way to do this is to use SMS, which is popular among today's students. SMS app for higher education may help schools increase enrollment, expedite the admissions process, and enhance communication when combined with the potent features of Salesforce Education Cloud.
By integrating text messaging with powerful platforms like Salesforce Education Cloud, institutions can supercharge their admissions efforts. This platform offers a seamless way to streamline communication, improve the overall student experience, and build meaningful interactions.
In this blog, we’ll explore six practical tips on how to leverage text messaging with Salesforce Education Cloud to attract and engage prospective students more effectively.
1. Create a Clear Communication Plan
Reaching the target audience of prospective students requires a strategic communication approach. One of the best uses of text messaging is to communicate rapidly and effectively with schools. Many students tend to use SMS simply because it is less formal and more direct than email.
You can also set up automated text messaging through the Salesforce Education Cloud for regular questions, such as data about your programs, scholarship information, or even campus tour registration. This saves time for your team while you send immediate and timely responses to interested students.
To keep students informed and involved, don't forget to provide reminders about deadlines, significant dates, or activities like open homes with the help of SMS app for higher education. From their first meeting, prospective students may develop strong ties using this technique.
2. Personalize Every Interaction
Nowadays students want personalized communication and do not pay much attention to a generic approach. By viewing each student's profile 360 degrees, Salesforce Education Cloud allows you to personalize messages based on their specific interests and needs.
Let’s suppose, a student has expressed interest in a particular program. In that case, you can send personal messages about that particular program-of-interest-for example, information on faculty or events happening soon. That way, the students feel that you are listening to their individual preferences and interests.
Personalized messages show students that your institution values their unique journey, which can make a big difference when they’re deciding where to apply.
3. Use Data for Targeted Messaging
Data always turns out to be a best friend in terms of reaching the right students at the right time, and Salesforce Education Cloud makes this possible. It lets one see what students have been doing and most notably, which students have not completed their application or shown interest in certain programs.
Use Salesforce texting app to send timely text messages to students requiring that extra push or a reminder to complete their application. For instance, if you observe that several students started an application but haven't completed one, you can text them reminding them of the deadline and offering assistance in case they need that little bit more to push them over.
By focusing on data-driven outreach, you increase the chances of turning interested prospects into applicants.
4. Promote Events and Follow Up via Text
Campus tours, webinars, and virtual open houses are key touchpoints during the admissions journey. Text messaging can be a great tool to promote these events and increase participation.
Send out event invitations via text, and include links for easy registration. To ensure that students don't miss the event, you may also send reminders in the days before. Thank them for coming, and provide an invitation to proceed to the next stage of the admissions process, which might be setting up an interview or submitting an application, in a follow-up text message after the event.
Event-based texting is an excellent way to keep students engaged and moving forward in their decision-making process.
5. Streamline the Application Process with Updates
For students, the admissions process may be nerve-racking. You may inform them at every turn along the application process by sending them text messages. You may programmatically notify students using Salesforce Education Cloud when their application has been received, is being considered, and a decision has been made.
Your team will receive fewer questions as a result of keeping pupils informed. To assist students in staying on task, you may also remind them of any missing paperwork or approaching deadlines.
Simplifying the application process with regular updates builds trust and reassures students that their application is being taken seriously.
6. Build Community and Foster Engagement
It is not just about getting students to apply but building a community and letting them feel a part of the family. Using Salesforce Education Cloud, mark the potential students who require more peer interaction and send them text messages inviting them to connect with other students or attend social events with existing students.
You can also text invite students to follow your school through social media or join the student forums. Making such connections this early makes a safer and more engage-friendly status for your school with the prospective students. This acts as an increase factor for them finally joining your school.
Another way to foster a feeling of community is to encourage potential students to text existing students or graduates. Students can be inspired to apply by creating a supportive environment through the sharing of testimonials, success stories, and group chat invitations.
Conclusion
Integrating text messaging with Salesforce Education Cloud offers an incredible opportunity for educational institutions to enhance their admissions process. Schools can create a smooth, efficient communication strategy that reaches students where they are most active. A school can improve its admissions efforts by personalizing the student experience, leveraging data to target outreach, promoting campus events, simplifying the application process, and building a sense of community. This approach not only engages students but also streamlines administrative tasks, making the entire process more efficient.
To take it a step further, consider incorporating GirikSMS into your communication strategy. GirikSMS offers powerful features that enhance your text messaging capabilities, helping you reach and engage prospective students more effectively. Whether you want to send reminders, share updates, or provide personalized support, SMS app for higher education can simplify these tasks and ensure timely communication.
By using GirikSMS alongside Salesforce Education Cloud, your institution will stand out in today’s competitive educational landscape. Together, we can help you attract and connect with the next generation of students, making your admissions process not only more effective but also more personal and engaging. Get in touch with us today!
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