Technology is in a constant state of flux and Salesforce, the world’s leading CRM platform is on the front lines of innovation to bring transformative technology to businesses worldwide. Here is a look at how AI is poised to transform the way we work and a sneak peek into the disruptive power of generative AI.
AI will transform the future of work
Generative AI presents an exciting new opportunity for businesses to tap into the creativity and innovation of their workforce like never before. Here are 6 predictions from Salesforce leaders on what the future workplace will look like.
1. AI will transform how we imagine and measure human productivity.
According to a State of Work report published by Salesforce, 60% of business executives say their primary method to measure team productivity is by tracking work hours and email communications. But this is set to pivot around AI. With AI at the workplace, much of the mundane, repetitive work regarded as productivity inputs up until now will be replaced by AI.
In the months to come, companies will see a transformative shift in the way performance and productivity are measured by focusing on tangible outcomes such as products launched or leads generated. To achieve this, businesses will need to measure impact rather than measuring activity. Business leaders will have to clearly define the results they want and back their teams to align efforts in the backdrop of these clear goals.
2. AI will free up employee time for more meaningful work.
AI is on course to becoming the primary choice for automating workflows so that businesses can achieve full autonomy over the next year or so. There is huge potential for AI to automate mundane tasks across the organization, from marketing and pre-sales to order processing to customer support.
By identifying repetitive tasks and leveraging organizational data to drive intelligent predictions and generate automated next steps, AI is well placed to automate and optimize traditional work patterns to free up employee time to do more meaningful profitable work.
3. AI will offset a persistent and recurring challenge for businesses – Agent attrition.
Retaining customer service staff has been a thorn in the flesh for businesses. With generative AI, they can automate multiple aspects of customer service and boost the adoption of self-service, translating to a significant reduction in recruitment costs and an improvement in agent productivity.
4. Companies will leverage data and AI to boost productivity.
The average employee is fraught with information overload. Siloed data is responsible for over 10 wasted work hours every week. In the next months, businesses that adopt generative AI will see the real impact of this technology on how they work and interact with that data.
Companies have already started deploying AI-powered knowledge bases to drive self-service, assist field teams, and get more out of customer data. In the longer term, the productivity of teams will go up a few notches with more advanced generative AI capabilities like task automation and automated trends and insights.
5. The workplace will become smarter with AI.
Future-looking businesses have already adopted chatbots and AI-powered virtual assistants to simplify and augment customer service. Going forward, generative AI will also provide quick replies to inquiries, provide guidance to employees, and expedite service requests. It is predicted that AI will play a significant role in driving employee engagement, predicting the services they need to thrive before they even know they need them.
6. Businesses will adapt to an AI-driven re-imagined workplace.
Today’s top talent want more from their employer over and above a paycheck. To address this demand, organizations will invest more time and resources in creating a work culture that supports employees beyond the confines of the workplace. These investments will eventually translate to greater employee satisfaction (ESAT), higher employee retention, and overall success. Organizations that focus on these areas will lead the way.
Five ways generative AI is poised to reshape the future of business
Over 75% of business leaders say they are worried their organization is missing out on the promise offered by generative AI, not just in terms of what the technology can do, but the snowballing effect it can have on the industry. Here’s how some of Salesforce’s sharpest minds see the impact of generative AI in the coming year.
1. Generative AI will become fully operational across the enterprise.
Starting with empowering sales, marketing, and customer service teams, and writing code for engineering teams, AI will eventually impact every department. The next big leap will be when generative AI is leveraged not just for content generation, but analysis, decision-making, and business automation. With advances in AI and the wide adoption of chatbots and virtual assistants, businesses will see a marked improvement in efficiency across all workstreams.
And while initial Large Language Models (LLMs) will continue to be the backbone of generative AI, organizations will also start adopting custom, domain-specific language models for cost and latency benefits.
2. AI will transform every industry.
AI will be embedded into every layer of product engineering to deliver value to customers. Not just that, AI will also transform the way these products are built. By generative AI powered code development, engineering teams can improve their productivity and ability to focus on solving more complex problems. As products evolve, so will customer needs and preference. In short, AI will impact every aspect of the tech industry including market dynamics and customer behavior.
3. Generative AI will supercharge efficiency.
Advancements in semantic prompt processing, a machine learning technique in which a question written in natural language is interpreted by a machine will transform customer service. Companies will be able to deliver quick, personalized service at scale with AI using rich media such as images and video. This will set the stage for a more intuitive digital economy benefitting businesses as well as end users.
As AI grows more proficient at surfacing insights from organizational data regardless of their original structure, we will witness a surge in businesses adopting semantic prompt processing capabilities with the amalgamation of structured and unstructured data, such as sales figures and customer reviews, customer demographics, and social media activity.
4. Businesses will focus on customer-centric strategies
Today everything is digital – whether engaging with a chatbot, a mobile app, a website, or social media, and this includes generative AI. The value to the customer is the experience and its efficacy. To the business, the value is in the business outcome. The technology of generative AI is not the end in itself but a means to deliver that value to customers and businesses.
5. Embrace generative AI or perish
Gartner expects that by 2026, more than 80% of businesses will use generative AI in the live environment, compared to less than 5% in 2023. Generative AI will percolate to every organizational layer, whether it’s for making informed decisions or performing routine daily tasks. From sales forecasting to talent acquisition, all departments across an organization will witness a transformational shift in the way they work.
At Girikon, a Gold Salesforce Consulting Partner, we believe that the generative AI revolution will level the playing field regardless of the size of the enterprise. By 2025, AI won't be a good-to-have tool anymore but the axis around which businesses will revolve, signaling an era of unprecedented transformation.
Most business leaders across the world recognize the value of Salesforce. They are aware of how the world's leading cloud-based CRM platform can help them cultivate rewarding customer relationships, address gaps in customer service, and enable them to adopt a more holistic approach to managing day-to-day operations. What many of them are not aware of, however, is the role of a Salesforce consultant to help them navigate the challenges involved in transitioning to Salesforce. And that's not the full picture. Salesforce consultants can also help to optimize and automate business processes to enable a seamless transition.
What is a Salesforce Consultant?
Salesforce consultants help customers achieve their long-term business goals by ensuring the smooth implementation of Salesforce tailored to their unique business needs. They also assess the dynamic market landscape and adapt the customer's operations to be future-ready.
Salesforce consultants also manage customer relationships, and project plans, do market research, understand user needs and sentiment, gather requirements, research organizational data, and train employees to get the most out of Salesforce.
The best Salesforce consultants have deep knowledge of Salesforce technology, rich experience in similar prior implementations, and awareness of the best business practices.
Challenges that Salesforce Consultants face and how they can solve them
As a business leader, if you really want to unlock the true power of Salesforce, we recommend that you choose the best Salesforce Implementation Partner. Apart from implementing the CRM, they can also help you solve various key business challenges. Here’s a look at some of them.
1) Handling sensitive information
One of the key challenges organizations must deal with while transitioning to Salesforce is ensuring their customer data is safe. Any data breach can result in drastic consequences for the business.
A Salesforce consultant will follow industry best practices to ensure that there are adequate safeguards in place to secure the data exchange between your existing systems and Salesforce. Additionally, they also ensure that once your data is in Salesforce, it can be accessed easily by users. This allows them to get a comprehensive view of their customers including contact details and interaction history in the least number of clicks. This helps them to make data-driven decisions leading to greater customer satisfaction.
2) Providing personalized assistance
All businesses are unique. This is true even for businesses offering similar products or services with a similar customer base. Each business has its unique vision, goals, and strategies that set them apart from each other. Consequently, they may have completely different reasons to implement Salesforce and completely different expectations from the implementation based on their unique business objectives. A vastly experienced Salesforce is well aware of the nuances of customer goals and expectations and works closely with customer and implementation teams to ensure the CRM implementation is fully tailored to the customer’s unique needs.
3) Offering valuable insights
Salesforce has been purpose-built to provide a 360-degree view of your customers. It includes everything from your contact information, purchase history, service interactions, interests and preferences, and social media interactions. As a business owner, you want to have deeper insights into customer behavior along with intelligent recommendations in a single place.
A good Salesforce consultant makes that possible. They can help aggregate siloed data and give you a unified, single-window view to help you better understand customer preferences and behavior patterns, regardless of which channel they interact with you on. This enables you to provide seamless interaction experiences to your customers across sales, marketing, and customer service across multiple channels.
4) Providing instant support
When customers interact with a business's customer support, they want instant resolution to their problem. And businesses are no different. When you invest in a platform like Salesforce, which includes licensing and implementation costs, you want your users to be up and running quickly so that they can close deals faster and resolve customers' concerns quickly.
While a library of documents, manuals, and videos may be helpful for your users, they may not be able to help in resolving a critical issue that may be disrupting operations. What businesses need is the support of an expert who has been there and done that. That expert is your Salesforce consultant. A Salesforce consultant understands the nuances of the platform and knows where to make tweaks to resolve common issues.
5) Configuring user permissions
Would you allow complete access to your financial data to all your employees? Would you allow access to customer information to your HR department? Sounds absurd, right?
Assigning the right access privileges to users is a critical part of any Salesforce implementation.
Creating the right user-profiles and customizing permissions in Salesforce requires a certain level of expertise that your existing IT team may not be equipped to handle. This is where the roles of Salesforce consultants become important. They can ensure that your users have access to only that functionality of Salesforce that allows them to do their job effectively. Not less and certainly not more. A Salesforce consultant can help you navigate the complex domain of user management to get the most out of your users.
6) Discovering business-specific solutions
The goals and needs of small and medium-sized businesses (SMBs) are different from their larger counterparts. Consequently, their CRM platform needs are also different. How do you go about designing a solution that is tailored to your unique requirements?
Purchasing a Salesforce license is just the starting step. Salesforce has virtually limitless capabilities and you may not have the requisite expertise in-house to choose the best-fit features of the platform to achieve your vision. A good Salesforce consultant leverages their prior experience and deep knowledge of the domain to establish clear goals and business requirements. They then use this information to recommend solutions that are aligned with your goals and needs.
7) Boosting user adoption
Poor user adoption is one of the primary reasons why many Salesforce implementations fail to achieve their true potential. In fact, industry research indicates that the problem is so acute that in the absence of adequate guidance and training, teams are likely to stop using the platform altogether. And this should be a matter of concern for you. When users don't use the platform, each of them relies on personal, non-standardized methods to manage customers and their data. Without a unified view of customers based on gold-standard industry practices, your executives are unable to make critical strategic decisions.
Which is why you need a Salesforce consultant. With adequate guidance and training programs tailored to each user group based on their job functions, they can ensure that your employees feel empowered when they look at customer data, giving their productivity a shot in the arm.
8) Other challenges
Quick setup
Setting up and managing Salesforce can be complex unless done by an expert. A Salesforce consultant knows the nitty-gritty of configuration, where to tweak the platform and configure the right security settings to ensure a robust and secure CRM that works for your business.
Enhance customer experience
Organizations that have achieved success with Salesforce will be able to tell you the value a Salesforce consultant brings to the table to improve productivity and provide enhanced customer experiences. With deep insights on customer behavior, and automation of customer service, they can help you close service cases faster translating to greater customer satisfaction.
Easier and faster Salesforce adoption
A good Salesforce consultant can help you go live quickly with minimal disruption in your day-to-day operations. They draw upon their extensive experience and deep business domain knowledge to come up with a comprehensive roadmap that includes implementation, training, and strategy to drive user adoption.
Risk reduction
A certified Salesforce consultant has the right experience and technical know-how to help organizations manage uncertainties associated with Salesforce implementation such as data migration and security, process automation, and migration to ensure a seamless holistic transition.
Salesforce Consulting Services from Girikon, a Gold Salesforce Partner, can help you unlock the true power of Salesforce. With customized solutions aligned with your unique business needs, we have helped many businesses improve productivity, boost efficiency, and increase revenues. Get in touch with an expert to learn more.
Salesforce, the world’s leading CRM platform empowers businesses with tools and services to manage customer data, automate processes, streamline operations, and drive customer satisfaction. Salesforce consultants aren’t just experts at handling the software; they recognize that Salesforce is a great tool to improve business productivity and align themselves with customer goals, wants, and needs to unlock the true power of the platform. In short, they empower teams to do what was earlier not thought to be possible.
As a Salesforce Consulting Partner for over a decade, our experts have compiled a list of tips to guide the next crop of Salesforce consultants on their path to success. These tips are a result of over a 100-man years of Salesforce experience, countless hours spent with customer teams, and millions of lines of coding. Let’s dive right in.
1. Understand the ‘Why’
While there are certain skills that can be acquired such as data management, data analytics, and process automation, critical thinking is one area that can only be awakened from within. Critical thinking entails having a larger-than-life view of the business while having an in-depth view of the everyday activities of the organization. Many Salesforce consultants have a great technical background and are adept at turning requirements into recommendations and ideas. But what is truly required to be understood is the "Why". Why do they need it? What are their business goals and what is stopping them from achieving them? What are their people like? What are their pain points? What do they want in terms of work satisfaction? Finding answers to these fundamental questions will go a long way to advance your career in Salesforce consulting. You need to evolve from being a manager or business analyst to being a problem solver, and for that, you need to identify and understand the problem and all its constituents and dependencies to the last detail.
2. Adapt your communication strategy
Salesforce consultants have to work closely with engineering teams, customer user groups, and senior leadership which may sometimes be spread across the globe. For you to be successful as a global Salesforce consultant, you need to adapt your communication depending on who you are interacting with. Understanding the audience, their vision, and the way they see the business and its horizon (both short-term and long-term) plays a vital role in the success of the projects you are working on.
As an example, if you are interacting with engineering teams, you may want to interact in a way that they understand via a common language. As a representative of your organization (like a front office), you need to be aware of your unique communication style and how your interactions are received by others. As a thumb rule, communication strategy varies from who you are interacting with to the size of the group you are addressing.
3. Know Your Audience
Whether you are presenting to a CXO at a Fortune 500 company or interacting with individual project members, knowing your audience is one of the key skills all Salesforce consultants need to have.
When you are involved in multiple projects and have to interact with different audiences, whether it is for project updates or course corrections, an instinct is to use the same template for interaction. This approach rarely works as each individual user group has its own perspective and level of understanding. Recognize the value each stakeholder is seeking and develop a mindset to tailor your presentations to align with the audience.
4. Develop a self-help attitude
One of the job responsibilities of a successful Salesforce consultant is to hire new consultants. And you can only attract talent as good as yourself. When recruiting new consultants, veterans of the game often look for leadership traits such as taking self-motivated initiatives. What homework did they do before they sought help from seniors? Demonstrating a self-help attitude would go a long way in cultivating strong leadership and problem-solving skills.
5. Always be willing to learn
Salesforce consultants, especially ones who are still young in their consulting journey, need to constantly upgrade themselves on products, processes, and frameworks, but more often than not they get no guidance or direction. Well, if you want to grow, you are on your own. It’s your mindset to self-direct your learning and find solutions to challenges that will take you on the path to growth. Having a keen learner’s mindset goes a long way in building a keenness to take on new challenges and learn to grow.
6. Pick an Area of Expertise
While it’s great to be a jack of multiple trades (skills), it’s important to be very good at something. Whether it’s a certification in Sales Cloud or your early experience as a Salesforce administrator, it's important that you pick one area in which you are an expert. Expertise in a certain area builds client trust and establishes credibility. And once you pick an area you want to build further on, make sure you are up to date with the latest product innovations in that area and establish how you can help businesses leverage your expertise in these new innovations.
7. Know When to Say No
Customers want the moon. Literally. If it was left to them, they would want to implement their entire roadmap for the next 10 years as of yesterday. Many times, consultants agree to customer requests while working on a project even when they know it is not in their best long-term interest, or it just cannot be done at this stage. While customer satisfaction is extremely important in your line of work, you also need aware of what is in the best interest of the customer and the project. Make your point politely yet firmly, with an irrefutable basis. You were hired because you are an expert in your field, and this is time to say it emphatically. While it's always tempting to say yes to every customer request, learn to say no when you have a reasonable basis for it.
Draw on your past experience working with multiple customers on a variety of Salesforce projects. Offer alternative suggestions and help the customer see the larger picture. Your job as a Salesforce consultant is to be a partner with your customer, working towards a common goal and that job includes knowing when to say no.
Conclusion
Hiring a Salesforce consultant is an investment you make to achieve the heights that you envision for your business.
Ready to unlock the true power of Salesforce? Team up with a Salesforce Implementation Partner who can guide you on the right path.
Some Salesforce Consultants are successful in building a stable client base that they nurture and grow over time while others find it a rocky road and eventually hit a wall. Have you ever wondered what the difference is? Client relationships. Strong client relationships are the foundation for a successful Salesforce Consulting practice. Loyal customers are not only a joy to work with, but they also stay longer with you and are happy to refer new clients.
How to build lasting client relationships?
Below we have compiled a list of actionable ways to nurture and grow client relationships that will not only improve client satisfaction but also grow your business.
Pay attention to detail and gather all information
The foundation of a strong consultant-client relationship is laid before the client even signs up. Good consultants are aware they need as much information as possible about the prospect to come up with a proposal that stands out from the competition. And the key component of that proposal is how it aligns with the business’s goals and values and the personalities of the people you’ll be working with.
This means collecting “objective” information like:
Their products and services.
The end-users and their profile.
Top 3-4 competitors.
Prioritized goals and associated challenges.
Strategies that have not yielded desired results in the past.
Tools, apps, and systems currently being used.
Budget – long term and short term.
Expectations from a new consultant
It also includes “subjective” information such as:
What is their definition of success?
Future business plans such as new products or services.
Mission and values they stand for.
What is unique about them and how are they different from their competitors?
Skills, experience, interests, and preferences of the team you’ll be working with.
What are their pain points and wants from a new consultant?
Absorb the information
The intel you collected will be utilized not only in your bid document but will also be leveraged throughout the entire project execution lifecycle. Take the time to absorb and understand every point in depth so that it is made evident in everything you do.
Go above and beyond with your proposal
From the point of view of a project, your bid illustrates how you will go about achieving your client’s goals. From the point of view of a relationship, it’s an opportunity for you to demonstrate that you have a deep understanding of your client’s business and its people.
To be successful, you need to seamlessly link what and why.
What refers to activities included as a part of the project and why should link one of the "whats" to one of the business goals? Once you identify the why, establish the expected measurable outcome once the why is addressed. Include in your proposal how you will measure this outcome.
This approach demonstrates your commitment to the client’s business and its people and shows that you care about the people impacted by your proposed offering.
Have an onboarding process
Once the client has signed up with you, there are bound to be regular interactions across the user group. A smooth onboarding process sets the benchmark for free and open communication and ensures smooth execution which is necessary for a long-term client relationship. Start with a kick-off meeting to ensure everyone is on the same page and well-versed with the goals and expectations of the project.
Treat clients as partners
Treating your clients as partners in success lays the foundation for a purposeful and fruitful engagement, where both your and your client’s points of view are respected, and each does their best to ensure success. At the end of the day, it’s a transactional relationship and a well-defined partnership ensures that each party delivers its end of the bargain.
Be proactive
Share fresh ideas and propose new strategies.
Inform the concerned teams in advance about any disruptions that may be caused due to system changes or changes in requirements.
Educate the teams and empower them to be proactive.
A proactive approach based on transparent communication lays the foundation for a seamless execution and ensures success for all concerned.
Be a good listener
Clients can at times get reactive about results. While you may be doing a great job with your project, the results are not going through the roof. Instead of stone-walling the client’s perspective, use a more empathetic approach such as:
“I see what you’re talking about. It’s a valid point. “
“We’re glad you brought this up. Let us review this and allow us a week to report back to you.”
Position yourself as a partner in the journey. Value everyone's point of view, evaluate objectively, and present your findings to build a long, trusting relationship.
Establish a framework for communication
Conduct scheduled meetings with relevant stakeholders and end them with clearly defined action items
Set up weekly or fortnightly meetings to review progress and answer questions. Make the meetings more about listening than talking. This illustrates your intent to be accountable and helps build trust with the client. Leverage text messaging to build rapport and personal connections with team members and foster a more informal way of working.
Share your concerns early
This is particularly relevant when the business landscape is changing rapidly. Avoid saying yes to everything they want. Clients may have big plans and as a consultant, it's your job to double-check on everything they want for its viability, its efficacy, and impact on the overall project. Understand the challenges – both short-term and long-term, and communicate your concerns clearly.
Establish quarterly business reviews
Quarterly reviews with the senior leadership are a great way to build on relationships. Make these reviews focussed on high-level strategy, allowing the client to reflect on long-term goals. Review past strategies, what's worked and what hasn't, and pivot if need be.
Quarterly reviews are also the apt time for a client to provide insight into the changing business landscape, and the shift in goals (if any), and to establish how these changes impact the scope and budget of the ongoing project.
Strong client relationships are the backbone of a successful Salesforce Consulting practice. It lays the foundation for increased loyalty and referrals and makes the journey a joyful one.
Businesses today are generating mountains of data and forward-looking business leaders recognize that there are critical insights hidden inside their data. With AI, businesses can unlock these insights to identify trends, opportunities, and challenges. Building a strong enterprise-wide data culture along with robust and trusted AI holds the key to unlocking these hidden insights.
While business leaders recognize the value of data for decision-making, a recent global survey conducted by Salesforce amongst 10,000 of them reveals some interesting facts.
67% of them are not using data for making critical decisions like product or service pricing
Less than 33% use data to drive strategies for new markets
79% don’t leverage data for diversity and inclusion
While the above numbers revealed something unexpected, here is what the survey summarized.
Companies that make data-driven decisions are more likely to beat sales targets than those that don't
Companies that combine AI with their data showed an average increase of 30% in revenue
Companies that embrace this approach are able to reassign human and financial capital quickly and can create personalized customer experiences much faster
What can you do now?
Here are some suggestions for creating a strong data culture. We will take these items up later in this article.
Put together the right team
Provide them with the right tools and training
Test your theories on a pilot scale and iterate
Prioritize the human aspect of your data culture
Identify areas where AI can derive more value from your data
Data-driven V/s data-informed
In a data-driven company, most of the organization’s employees can access and analyze data, draw inferences about what it means, create a dashboard, visualize data, and use all of these to determine the next steps. Employees in a data-driven organization don't depend on data analysts to do this.
Being data-informed enables organizations to make decisions based on a mix of data, research, experience, and insights. Data-informed organizations may or may not have the skills that data-driven organizations have.
Why is it critical to build a strong data culture
Business leaders have to deal with countless challenges before embarking on building a data culture. Avoid over-analysis by starting with a single use case that validates the value of your new data culture approach. McKinsey research has shown that data-driven organizations achieve their goals faster and their data culture initiatives contribute at least 20% to earnings.
Here’s why this works:
Data analysis identifies actionable trends
Data analysis identifies patterns that unlock value and enable organizations to utilize opportunities faster. Adding AI to the mix can accelerate the process by doing a deeper dive into data analysis at scale and serving up recommendations. Combining data and AI drives growth, promotes innovation, fosters collaboration, and creates uniqueness.
AI and machine learning increase success by 30%
Organizations that still rely on legacy knowledge and instinct to guide decision-making are missing out on opportunities. With AI and machine learning, organizations can make quick and accurate decisions. According to Salesforce research, adding AI to organizational data and business functions eliminates the guesswork from the decision-making process and increases success by an average of 30% across important metrics like operational efficiency, employee productivity, and topline growth.
Strategic work keeps employees engaged
When decision-making is guided by data analysis, employees spend less time on mundane tasks that add little or no value and can focus on strategic or creative tasks. This keeps them engaged and improves their productivity. Salesforce research shows that 84% of organizations that have adopted a data culture observed higher employee retention.
Empower the right team
The best way to create a team of data champions is by showing not telling. Illustrate with real numbers how data-driven decision-making increases revenue and customer satisfaction and streamlines operations. Instead of choosing any random use case to illustrate your point, capture their attention by selecting a project that scores a financial win and one that you can scale for greater impact.
Here’s how you can start:
Step 1: Put together the right team
Create a working group of employees from across the organization with diverse backgrounds and functions. These team members should have a collaborative mindset, unique skills and abilities, and individual organizational perspectives. Ensure that you include employees across the corporate strata such as senior executives, managers, engineers, consultants, and machine learning scientists.
Step 2: Provide them with the right tools and training
Salesforce research stats on data literacy don’t paint a pretty picture. Only 35% of the surveyed workforce has received training on data visualization tools and 29% on statistical tools. 27% percent workers say they can interpret data outputs relevant to their job function, and only 26% say they can use that data to make decisions. With proper access to training on technology-driven data analytics, organizations can empower their entire workforce to unlock the power of data to drive decision-making.
Step 3: Test your theories on a small scale and iterate
Start small, analyze results, refine your theories and iterate. Eventually, a winner will reveal itself when your employees can measure the impact of your project on their bottom line.
Step 4: Prioritize the human aspect of your data culture
Encourage involvement of all team members in the entire process from setup, testing, fine tuning, to data analytics and its application for decision making. This will ensure that you avoid bias and guesswork which can have a negative long-term impact.
Take data at face value to avoid bias by proxy. Let’s consider ZIP codes as an example. At face value, they are just a location indicator. But sometimes ZIP codes can be a proxy for an area’s racial makeup and financial services companies consider ZIP codes in loan applications. Decisions based on this data point must be free of bias.
Step 5: Identify areas where AI can derive more value from your data
You can start your AI journey at many places, in any department, for any function, or extend it further if you’ve already started. Start small, demonstrate results, and bring everyone on board. Establish guidelines and standards for consistency, security, accountability, and ethics from day one. Ensure completeness and accuracy of your data to make the best use of AI.
Incorporating an AI-driven data culture can be a daunting task. It takes time and effort to bring people on board, retain their interest, and demonstrate results. For most business leaders, this transformation may be a whole new experience. This is where working with a Salesforce Consulting Partner could prove to be very useful. At Girikon, our certified consultants can guide you on this transformational journey of embracing AI with a strong data culture.
Contact us today. Take the next step to build your AI-powered data culture.
One of the primary drivers of research in Artificial Intelligence (AI) has been to create AI systems that can build viable and powerful computer programs to tackle complex business challenges. Recent developments in this area especially the rapid strides made by Large Language Models (LLMs), have brought about this radical shift in thinking. LLMs were originally developed for comprehending natural language but now they have taken machine intelligence to another level. LLMs can now create code and text, setting a new bar for AI development.
Until now, LLMs have been reasonably proficient in handling routine programming tasks. However, they often falter when confronted with complex programming challenges. One of the major stumbling blocks in their use for solving programming problems has been their tendency to generate code blocks as monolithic entities instead of breaking them down into granular, logic-based code blocks with specific functionality.
Human developers on the other hand are easily able to create modular code when dealing with complex problems. They tap into their knowledge base of pre-existing modules to accelerate the development of solutions to new problems.
Salesforce Research recently introduced CodeChain, a cutting-edge AI framework to bridge this gap. CodeChain leverages a series of self-revisions driven by sub-modules created in earlier iterations to streamline the process of creating modular code. At the core of CodeChain lies the methodology of enabling LLMs to approach problem-solving to create logical subtasks and reusable sub-modules.
There are two iterative phases in the sequence of self-revisions in CodeChain.
Sub-Module Extraction and Clustering: In this phase, sub-modules are identified by analyzing the code generated by the LLM. Next, these sub-modules are organized into clusters. From each cluster, representative sub-modules are selected which are identified to be more widely applicable and reusable.
Prompt Enhancement and Re-Generation: The initial chain-of-thought prompt is further improved and regenerated by integrating the selected representative modules from the previous phase. Next, the LLM is asked to produce new modular code solutions once again. This way, the LLM can leverage the information and understanding from earlier iterations to enhance them further.
CodeChain has already been shown to have a significant impact on code generation. Salesforce has indicated that by asking the LLM to enhance and reuse pre-existing sub-modules, the modularity and accuracy of generated solutions are greatly improved.
Comprehensive studies have been conducted to investigate deeper into the factors that contribute to CodeChain’s success. These investigations look at aspects like prompting technique, LLM model size, and code quality. The insights from these studies reveal why CodeChain excels in improving the quality and modularity of code generated by LLMs, making it a potential game-changer for AI-powered code generation.
CodeChain leverages chain-of-thought prompting to generate modular blocks of code which drives natural selection of the LLM to select parts of the generated solution for reuse and refinement.
CodeChain’s release by Salesforce AI marks a key milestone in AI-powered code generation. Its ability to boost modularity and accuracy, along with significant improvements in pass rates indicates a giant leap forward. This disruptive framework is poised to transform the programming landscape, empowering businesses to quickly build and deploy effective solutions.
Introducing CodeGen: Turning Prompts Into Code
The Salesforce Research team recently announced the launch of CodeGen – a new LLM that leverages conversational AI to generate accurate and modular code.
With CodeGen from Salesforce, both programmers and business users can use natural language prompts to define what they want the code to do such as build an app that throws up the last customer interaction. The LLM translates those prompts into code, effectively creating an app using just written instructions.
With CodeGen’s conversational AI capabilities, business and technology teams can eliminate the time and resource-intensive process of building apps from scratch. CodeGen empowers programmers to build apps quickly without much coding, freeing up more time for complex tasks that necessitate a human touch.
The CodeGen Solution
In simple terms – with CodeGen, all you need to do is describe what you want your code to do in natural language and the machine will write executable code for you. This is the next generational promise of conversational AI programming from CodeGen. It makes coding as easy as talking.
Here’s an example to illustrate the power of CodeGen.
When you want to eat a certain dish for dinner, you need to know all the ingredients required to make the dish want and then you have to cook it yourself. You need to know the serving size, the proportion of each ingredient, and the steps to follow.
Now, let’s say you go to a restaurant powered by CodeGen.
You just tell the server what dish you want, and they prepare it and serve it to you. Just describe the dish you want in a short sentence, and it will be served to you without any involvement from you in its creation. You don’t need to specify any ingredients or explain the steps involved in cooking it or provide any other associated instructions. You don’t even need any knowledge of any culinary terms either.
The restaurant kitchen behaves like an intelligent entity, converting your plain sentence into a sequence of steps that takes all the ingredients, in the most appropriate proportion and creates the outcome (in your case the dish you asked for).
Now imagine, instead of a meal you are “ordering” an app that can perform certain functions. That’s the basic idea behind CodeGen.
Salesforce’s implementation of conversational AI programming highlights its commitment to an inclusive approach to software programming to bring it to the masses. AI translates natural language descriptions into fully functional and executable code empowering anyone to build apps even if one has no prior knowledge of programming. According to Salesforce, CodeGen, their LLM which powers conversational AI programming will soon be available as open source to accelerate research.
The launch of CodeChain from Salesforce AI is a landmark event for innovators around the globe. With its ability to improve code modularity and accuracy, it can empower IT teams to dramatically accelerate problem-solving. This disruptive framework is poised to transform the way we approach and solve business problems. To learn more about AI-powered code generation, contact Girikon, a Gold Salesforce Consulting Partner today.
Businesses across industries are leveraging emerging technologies such as Artificial Intelligence and machine learning to power sales, marketing, customer service, HR, and operations. In fact, banking is one of the top industries to embrace Chatbots in recent years to streamline operations and enhance the customer experience.
Banking chatbots are AI-powered virtual assistants that can understand customer requests, resolve their queries, and execute transactions. Chatbots are software programs that have in-built machine learning algorithms and can process natural language prompts to automate the relationship between a customer and a bank.
GirikSMS Salesforce Chatbot developed by Girikon Inc, a Salesforce Development Partner, help banking institutions streamline operations, scale customer service, reduce costs, and improve customer satisfaction.
In this article, we will explain what GirikSMS can do for banks and their customers and how bot-driven automation can benefit banking institutions in several ways.
Chatbots are cost-efficient. Bots allow you to scale operations quickly without the associated costs of additional manpower.
The era of mobile banking. Customers today prefer digital first and the need for on-demand mobile banking is increasing across all age groups. GirikSMS Salesforce Chatbots are available 24/7 and can be easily integrated into mobile banking apps to offer immediate resolution of customer queries.
Customers prefer text. Most smartphone users are well versed with popular messaging apps such as WhatsApp, Slack, and SMS, using these channels for daily interaction with friends, family, and even businesses. Text conversations over these apps are now the preferred choice for most users. GirikSMS ChatGpt Empowered Salesforce Chatbot uses the power of conversational AI to interact with customers over these popular messaging apps and channels ushering in a new era of digital services.
Here’s a look at some of the use cases where GirikSMS APP can help banking institutions automate their day-to-day operations to enhance the customer experience.
1. Onboarding new customers
New customers can rely on GirikSMSChatbot for onboarding activities such as:
Uploading all required documents and validating them.
Sending agreements for review and sending reminders to complete the documentation.
Setting up a new account and providing a guided tour of available products and services
Downloading and exploring the banking app on users’ mobile phones.
GirikSMS ChatGPT Empowered Chatbot can also be used to collect feedback from new customers about the onboarding process for detailed analysis and ongoing improvement.
2. Provide 24/7 customer service
GirikSMS Chatbot can be extremely useful in customer service operations. They can resolve routine customer queries quickly and enable banks to scale 24/7 support to customers. They can answer commonly asked questions and provide accurate answers to customer queries quickly without any wait times. Not just that, customers can also modify account information such as an address, all within the chat conversation.
3. Transactions
GirikSMS Salesforce Chatbots can help customers perform banking transactions such as fund transfers or opening a deposit account. GirikSMS is native to Salesforce. So, if a user types the name of a beneficiary to do a fund transfer, the bot can look up the receiver’s account in the CRM and execute the transaction.
Some of the other transactions that GirikSMS Salesforce SMS App can help customers with are:
Report a missing/damaged card.
Report an unauthorized transaction.
Change account passwords.
Modify account limits or apply for higher limits.
Apply for account upgrades like more privileges.
Apply for a loan.
4. Providing financial advice
GirikSMS Chatbot can be virtual financial assistants. Based on the customers’ income and spending habits they can recommend saving plans, tax tips, and recommend best-fit banking products.
5. Cross-selling
Banks offer a range of products and services such as insurance, loans, mortgages, wealth management, etc. GirikSMS Salesforce Chatbots leverage CRM data and analyze past customer interactions across multiple channels to make intelligent recommendations about new products that may be relevant to them.
6. Preventing fraud
GirikSMS Salesforce Chatbots record all interactions with users in the CRM and can use natural language understanding capabilities to detect suspicious behavior to alert agents to take prompt and appropriate action. Data from chatbot conversations can be used to identify patterns and train the chatbot.
7. Onboarding new recruits
GirikSMS Salesforce Chatbots can be used to assist new employees by:
Answering their queries about the company’s policies.
Providing access via interactive menus to onboarding material such as documents, presentations, charts, photos, or videos.
Setting up IT accounts and assisting them with system walkthroughs and privileges.
GirikSMS Salesforce Chatbots can also train employees on several aspects of customer communication and engagement.
8. Assisting in internal operations
GirikSMS Salesforce Chatbots can also act as virtual assistants for banking personnel by providing them with quick answers when dealing with customers. They can answer questions related to
Policies and regulations.
Products and services offered.
Intelligent forecasts on customers based on their account status.
GirikSMS Chatbots for Salesforce can also help streamline internal operations by sharing documents across team members and facilitating reporting and evaluation processes.
9. Omnichannel availability
Customers today prefer digital first. And they engage with brands on multiple channels such as websites, mobile apps, social media, and messenger apps. GirikSMS Chatbot for Salesforce can be easily integrated across all popular channels ensuring that you are available to them 24/7 regardless of where they are.
While the above use cases can be a game-changer for banks, it is also important to follow certain best practices to make the most of this disruptive technology offering. Here is our list of 5 best practices for implementing Chatbots.
1. Understand the limitations and challenges of Chatbots
Work with your Salesforce partner to have a thorough assessment of the capabilities and limitations of AI Chatbots to set the right expectations.
2. Protect user data
Banking institutions must secure and protect the data and information gathered by Chatbots. Giving confidence to customers that their data is secure with you builds trust and loyalty.
3. Secure transactions
Chatbots, especially customer support ones open up opportunities for hackers and fraudsters. You must ensure that all transactions and interactions over bot conversations are encrypted and secure.
4. Create specialized chatbots
Banking offers many use cases for deploying Chatbots such as lead generation, sales, and customer service. Start with a simple use case and deploy chatbots in phases.
5. Test extensively
An erroneous chatbot can lead to frustrated customers. Test and train your chatbot extensively before going live.
As Salesforce expands its boundaries to integrate the disruptive technology of conversational AI and adds more functionality into its platform, you need the support of a Gold Salesforce Consulting Partner like Girikon to unlock its true power. Connect with one of our experts today to learn more about how you can harness the power of GirikSMS Chatbots for Salesforce.