As an IT manager, you would have handled several rollouts and migrations, streamlined legacy systems, and upgraded cybersecurity. And now AI is staring you in the face. How ready are you to build AI apps that your business needs? Do you have in-house skills to build and deploy AI apps? Whether you are building a customer service app or a marketing app, you can adopt a systematic approach to going about it. Here are 5 key steps to building effective AI apps for your organization. 1. Define exactly what you want from your app before starting to build one Businesses across industries have started to embrace the disruptive technology of AI for their everyday operations. Your competitors are likely deploying AI chatbots to provide 24/7 automated, intelligent, customer service. But before you start investing time and resources in building AI apps, you need to answer some key questions. What is the problem you’re trying to solve? Talk with your business’s leaders. Do you want to boost sales? Improve customer satisfaction score?  As a starting step, clearly define use cases. Next, define the desired end state for each use case. This will help you estimate how much effort is required, who to involve, and whether you have adequate resources. What are your competitors doing? Understand what your competitors are doing with their AI tools and for whom. And how can you innovate further on those ideas? And of course, you need to answer one important question – can you build AI apps in-house? Do you have the necessary skills and experience in your team to do this? Based on the use cases you have identified, will you require generative or predictive AI If you don’t have the skills internally like Machine Learning and Natural Language Processing, look for partners and ISVs for solutions and do a thorough comparison of their offers and capabilities. 2. Define the perimeter for ethics and security As an IT manager, security, privacy, and accuracy are not alien to you. But AI amplifies the challenges and raises many risks such as bias and toxicity. AI bias: Negative bias can be caused by algorithm error based on human prejudices or false assumptions. The consequence is an AI tool that works in unintended ways. Generative AI can propagate outputs based on errors and further amplify the problem. Toxicity: Abusive language and hurtful comments can appear in AI-generated outputs. Researchers have found that assuming certain personas can amplify the toxicity of the response. Before you start building your AI app, define trust and ethics parameters. Trusted AI should be empowering, and inclusive apart from being responsible and transparent. 3. Good data is the foundation of effective AI apps If you are building generative AI apps, your machine learning models will train on the data that is fed to them. AI machine learning models train on all kinds of data. And that data needs to be clean and free of redundancy. The more data your LLMs can be trained on, the better will be the output of your AI. 4. Choose the right technology for your AI app The technology you select for building your AI depends to a certain extent on your use case. If your app summarizes text, processes language, or a knowledge base, you will need an LLM. Over time, as the LLM learns more about your business and its data, it can make logical interpretations and draw conclusions. Building your own learning model can be expensive. You will need to hire data scientists and engineers with expertise in ML and NLP. While it is a lengthy cycle, if you do decide to take this route, once your team is ready you can take the help of libraries and toolkits and integrate them into your development. Generative AI platforms and libraries ML and DL platforms: Amazon SageMaker and Google Vertex AI have built-in libraries and tools to train your AI model and support multiple programming languages. NLP toolkits: If you are building chatbots or virtual assistants, SpaCy is a great NLP toolkit for Python enthusiasts. OpenAI allows you to customize their GPTs for your apps. Deep learning libraries: If you want to build apps for speech or image recognition, you can look at a deep learning library to find a framework for building, training, and deploying your apps. Open-source libraries such as PyTorch and MXNet can be used in combination depending on your use case. Computer vision libraries: If you want your app to analyze images or video, you can use open-source libraries such as OpenCV and TensorFlow. PyTorch is another option that can be helpful. Building AI apps with CRM data If you want to build customer-interfacing apps, you will need to leverage your customer data. And without all your data in one place, that’s hard to do. You need an enterprise-grade CRM like Salesforce to make your AI app work best for you. You can connect AI models to Salesforce Data Cloud without running into a wall. With the Model Builder (erstwhile called Einstein Studio), you can bring your own model into Salesforce. 5. Build AI apps and start deploying In a recent developers’ survey conducted by Salesforce, it was found that 70% of developers use or intend to use AI for development. The biggest benefit developers see is reduced development cycles. Try AI for code generation Whether you use AI or not for code generation, you can reduce development time with the Einstein 1 platform for Salesforce. Einstein for Developers understands natural language prompts to write code in seconds. The more precise your prompt, the better will be the quality of the code generated. Once the code is generated you can accept, revise, or reject it. Einstein for Developers uses a customized Large Language Model based on the open-source CodeGen AI model from Salesforce. Use an IDE to accelerate development A web-based integrated development environment (IDE) allows your teams to work from anywhere, anytime. You can modify and debug code and maintain source control in one place.  Code Builder, the new IDE from Salesforce is preloaded with frameworks, has built-in integration with Git, and is free for admins and developers. Salesforce also allows you to integrate other IDEs with it. Follow App Lifecycle Management and DevOps practices Building and launching great AI apps need solid processes across stages of app development, along with collaborative tools for developers, data scientists, testers, and project managers. Salesforce has inbuilt AI tools like Einstein for Developers and Prompt Builder to come to your aid. DevOps Center, available on the Einstein 1 platform, can help you to maintain version control, track changes and push your build for UAT and production. If you prefer working with your own tools for IDE, project management, and DevOps, you can bring them into the Salesforce environment. Connect with an AI expert today. With over a decade of experience as a Salesforce Consulting Partner, our experts are always available to guide you through the process and answer any questions you might have regarding the potential of AI in your business.

All businesses without exception, strive to achieve high levels of customer loyalty. And it’s not a surprising fact. Industry data reveals that the cost of retaining existing customers is a mere 20% of acquiring new ones. Businesses recognize that even a 5% improvement in customer retention rates has a significant impact on the top line. With so many options available to customers, going the extra mile to earn their loyalty is a no-brainer in today's fiercely competitive business ecosystem. SMS marketing is perhaps the most underrated yet key driver of customer loyalty. Many businesses today are leveraging SMS marketing to retain customers. The popularity of SMS marketing is increasing at breakneck speed. It provides that elusive silver lining to improve customer engagement and build trust and loyalty. What is Customer Loyalty? The word loyalty is typically associated with an allegiance or bond between two entities. In the business context, customer loyalty characterizes a consistent emotional bond between the business and the customer. Customer loyalty indicates the willingness of customers to engage with the business for its products or services. Achieving customer loyalty can be complex and relies on the synergy of several factors: Emotional connection Quality and consistency of brand engagement Exceptional customer service Customer satisfaction levels Product or service customization Personalized interaction Customer loyalty is a direct result of consistent efforts undertaken by a brand and is usually measured across multiple market metrics such as customer lifetime value, repeat purchases, customer satisfaction score, upsell rates, engagement levels, and more. Loyal customers hold the key to a business's longevity and growth. Industry data indicates that loyal customers are willing to spend 65% more on a brand’s products and services compared to new customers. As the saying goes – 20% of your customers contribute to 80% of your sales. So, the message to marketers is loud and clear: drive customer loyalty to increase profitability. The Role of SMS in Improving Customer Loyalty and Enhancing Retention SMS marketing is a discreet way of engaging customers and establishes an invisible yet strong connect between them and your brand. Industry reports indicate that bulk SMS messaging has a read rate of 98%, as compared to email marketing which hovers around 20% at best. In fact, what’s even more interesting is that SMS messages have a read rate of 97% within the first 15 minutes of receipt, and that's primarily because people check their phones at least a hundred times a day. It should come as no surprise, therefore, that there is solid ground to consider bulk SMS messaging as a powerful driver of customer loyalty. How To Build Customer Loyalty with Bulk SMS Messaging The question still remains how bulk SMS messaging drives customer loyalty? With the right bulk SMS marketing strategy with personalized and relevant messaging content, you can facilitate faster response times.  We recommend these 5 simple steps to improve customer loyalty via bulk SMS messaging. Understand your target audience. Segment your subscribers based on age, gender, demographics, interests, and preferences to set up the foundation to send consistent, relevant, and concise content. Align goals. Establish a clear vision of your SMS marketing goals such as conversion rates, app, website, or social media page traffic, feedback scores, and more. Create strategy-based content. SMS messages have a limitation of 160 characters.  So, every word is worth its weight in gold. Keep your messaging concise and precise. Avoid spamming. Don’t overwhelm your customers with unnecessary or repeat messages. And depending on the time zone you operate in for your SMS messaging, ensure your messages are delivered at a time when customers are most likely to see it. Analyze and improve. Marketing is all about indicators, so make sure you are always on top of key metrics like open rate, click-throughs, conversions, sign-ups, unsubscribes, and ROI. Innovate: Last but not least, bulk SMS marketing allows you to experiment and improve your SMS marketing strategy and adjust it as you go. So be sure to collect feedback from your customers at regular intervals. This not only helps you to improve but also tells your customers you value how they feel about you. Strategies to Increase Customer Retention with SMS While we have talked about some key aspects of improving customer loyalty via bulk SMS messaging, it is equally important to understand some tried and tested implementation strategies that drive customer loyalty: New Customer and Post-Purchase Offers. Offering deals and discounts to new customers is an effective strategy for acquiring them. And once they are on board, new deals and offers based on their initial purchase can be a powerful incentive for them to return to your brand. When offering deals, make sure they are time-bound and send them reminder texts with clickable links to your e-store to nudge them to make a purchase. New Product Announcement. Concise, attention-grabbing SMS texts have proven to be very effective. And if your products or services are hyper-personalized for a particular customer segment, SMS marketing could be very effective in igniting interest. GirikSMS comes with seamless integration with Salesforce, which means you can leverage your CRM data for deep insights into customer behavior and target your SMS marketing perfectly with precise and relevant messaging. Trigger Messaging. This is a very effective way to capture your audience’s attention. Automated SMS messages can be triggered for a range of scenarios such as abandoned cart reminders, the latest personalized discounts, and offers, new product launches or back-in-stock items. Conclusion There is no doubt that SMS texting is a powerful tool for driving customer loyalty and retention. With a market-leading automated SMS platform in place and a sound use-case-based marketing strategy, brands can unlock the power of SMS marketing to improve customer loyalty enhance retention, and pave the way for the long-term success of their business. Try GirikSMS for Improved Customer Loyalty and Retention With GirikSMS, you can implement automated, intelligent marketing strategies at scale with personalized engagement across every interaction. With GirikSMS’s automation capabilities and its intelligent Chatbots, you can be up and running in no time. With GirikSMS you can: Send tailored product alerts Cross-sell and upsell Send reminders Send order updates Resolve customer issues Engage in 2-way conversational messaging Collect customer feedback Start your Free 3 Month Trial today. Still have questions? Connect with one of our SMS experts.

According to Salesforce research, close to 90% of customers say that a business's overall experience is as important as its products or services. In today’s competitive landscape where companies are juggling between staffing shortages and overwhelmed resources, they need to be able to do more with less.  Customer expectations are at an all-time high, and given the plethora of options available to them, anything less than an exceptional experience will lead to customer churn. Automation and self-service technologies have given many businesses across industries a significant improvement in productivity, cost savings, and customer satisfaction. In 2021, Salesforce reported that customers using its Cloud products and self-service tools such as AI chatbots witnessed a 30% increase in customer satisfaction along with a 27% improvement in agent productivity. To meet this ever-growing demand, Salesforce launched Virtual Assistant – an Einstein-powered chatbot solution built specifically for financial services businesses to automate routine customer requests faster across popular digital channels like SMS or messaging platforms. This enables agents to focus on complex cases while chatbots can promptly resolve routine service requests, such as updating credit card information, renewing subscriptions, making payments, modifying subscription plans, and more. Virtual Assistant offers multilingual support, allowing businesses to use a single chatbot across multiple geographic regions regardless of their native language. And in the future, Einstein-powered Virtual Assistants will automatically create support articles based on customer conversations. Salesforce Chatbots for financial services come with pre-built bot templates, leading to faster setup and deployment. They can streamline support and assist agents with routine questions such as “How do I calculate my tax?” or “How do I upgrade my insurance plan?” With Virtual Assistant, financial services companies can re-direct thousands of customer calls to the Salesforce Chatbot leading to significant cost savings. Salesforce Chatbots can handle thousands of concurrent conversations for queries such as loan application status, product information, insurance premium renewal, claim filing, technical support, and more, freeing up dozens of front-line agents. Salesforce Chatbots improve the customer experience by enabling seamless self-service for simple tasks, thereby significantly reducing wait times to speak with an agent. The rewards of embracing self-service technology can be substantial, and businesses need to leverage technology to scale quickly and deliver efficient customer service. Features of Salesforce ChatBots Salesforce Chatbots powered by Einstein are equipped with advanced features to solve customer issues by replying to their questions and understanding their behavior to evolve continuously. Here are some stand-out features of Salesforce Chatbots that you should be aware of before you hire a Salesforce Development Partner for its implementation. Natural Language Processing (NLP) Salesforce Chatbots use NLP to understand customer intent and provide relevant answers. This makes bot interactions more natural for customers. Multi-Channel Support Salesforce Chatbots can be deployed on multiple channels such as mobile apps, websites, online stores, social media pages, and on popular messaging platforms like WhatsApp and SMS. This allows customers the convenience and flexibility to interact with businesses on their preferred channels whenever they want. Personalization Salesforce Chatbots can personalize responses based on customer data, their preferences, past purchases, and browsing behavior, making every interaction more relevant and meaningful. Contextual Conversations Salesforce Chatbots can understand and maintain context across multiple conversations regardless of the channel, thereby providing more accurate and relevant responses to customer queries. Integration with Salesforce Salesforce Chatbots are built on the world’s leading CRM platform, allowing for seamless integration with other Salesforce cloud products. With Salesforce Chatbots, managing customer data has never been easier. Analytics and Insights With Salesforce Chatbots, businesses can get valuable insights into customer behavior. By analyzing customer interactions, Salesforce Chatbots can help businesses identify areas for improvement to enhance the customer experience. Continuous Learning Salesforce Chatbots leverage machine learning algorithms to learn continuously from every interaction and better their responses over time, improving the accuracy and relevance of responses as they gain more experience. Here are some generic features of Salesforce Chatbots. Re-direct bot conversations to human agents for complex customer queries. Understand the intent of customer queries. Rapid response times. Understand customer input and recognize errors. Available 24/7. Lead generation – collect customer data and qualify leads for sales teams. Scale customer service with personalized automation and connected customer data According to Salesforce, new features in Financial Services Cloud such as proactive service and call deflection will enable financial services firms to reduce operating expenses while delivering exceptional customer service experiences: In 2021, Salesforce customers reported a 27% increase in case resolution with self-service automation and AI-powered Chatbots (Virtual Assistant). Salesforce Chatbots automate routine request resolution across popular messaging channels such as SMS and WhatsApp, so agents can spend more time on cases that necessitate human intervention. With Customer Service Coordination, agents can collaborate in Slack to fast-track case resolution. With automated workflows and custom Chatbots, Customer Service Coordination gathers customer data and generates alerts in a central Slack channel allowing teams to respond to critical incidents faster like fraud incidents, executing time-sensitive trades, and claims processing. With the Customer Data Platform, financial services marketing teams can unify customer data from multiple sources with a point-and-click interface. This enables marketing teams to engage with customers across multiple channels such as web, email, mobile, and social media in a far more personalized way.  With Salesforce Chatbots, enhanced Insights, and Data Actions, one-on-one advisor interactions and transactions can be triggered in real time. A unified console with actionable insights and workflows for faster service New features in Salesforce Financial Services Cloud include AI-powered dashboards and Chatbots to deliver key insights: With Intelligent Agent Desktop, agents can get access to deeper customer insights from right within the console page. With Customer Identity Verification, agents can reduce the risk of fraud, and with Customer Record Alerts, Chatbots can serve up issues that customers may not be aware of when they initiate a conversation. With Analytics for Financial Services, financial services businesses can interpret customer data with insights for faster and better decision-making, eventually delivering more revenue, and strengthening customer engagement. Girikon has been a Salesforce Consulting Partner for over a decade providing unique and scalable solutions for the financial services industry. We have the necessary expertise in-house to deliver tailored experiences to every customer through self-service, automation, and AI to improve efficiency across your business. Contact us today to learn more about how Salesforce Chatbots can transform your financial services business.

Chatbots are making their way into almost every industry known to man. With businesses recognizing the value of automating repetitive tasks, it is only a matter of time before we witness a large-scale adoption of Chatbots across industries and businesses. One of the interesting things about Chatbots is that they can be programmed to accomplish different tasks for different industries. GirikSMS Salesforce Chatbot, developed by Girikon, a Salesforce Implementation Partner for over a decade, helps businesses across industries automate tasks, streamline operations, scale quickly, and reduce overall costs while improving efficiency. GirikSMS Salesforce Chatbots are powered by AI and machine learning and leverage Salesforce CRM data to deliver personalized best-in-class customer experiences at scale. While it is impossible to detail each and every scenario where GirikSMS Salesforce Chatbots can come in handy, this blog gives an overview of how you can leverage GirikSMS Salesforce Chatbots for your business success. And our chatbots are self-learning, which means they get better with every interaction. Here are some use cases for GirikSMS Salesforce Chatbots. CONSUMER GOODS AND RETAIL Customers spend a lot of time navigating through menus and category pages to find the one product they want to buy. And if this discovery process is too long or something else grabs their attention, many of them abandon their carts. GirikSMS Salesforce Chatbots can help compress this product discovery journey for customers. GirikSMS Chatbots give customers easy access to product information and give smart product recommendations based on their past purchases. Not only that, GirikSMS Salesforce Chatbots can also generate discount coupons and offers on the fly for customers who have abandoned their carts, to nudge them to complete the purchase. GirikSMS Salesforce Chatbots are a great tool for sales and marketing teams.  Chatbots assist sales and marketing reps by leveraging CRM data and providing real-time reports and alerts. GirikSMS Salesforce Chatbots can help teams with personalized customer information and serve up highly accurate, timely, and relevant data to help them move leads faster through the sales funnel. FINANCIAL SERVICES You have likely interacted with a chatbot while dealing with your bank for routine queries or operations such as fund transfers, balance inquiries, approvals, and more. The financial services industry is one of the early adopters of Chatbots. GirikSMS Salesforce Chatbots can be used by financial services businesses to improve customer satisfaction and engagement. For instance, banks can use GirikSMS Chatbots to interact with customers for routine queries such as account balance, bank statements, fund transfers, starting an investment plan, investment advice, and much more. Insurance companies can use GirikSMS Salesforce Chatbots for offering automated services such as premium renewal, plan upgrades, claims processing, educating customers on technical terms, sending alerts and reminders, and more. And this is on the customer interface. Financial services businesses can also use GirikSMS Salesforce Chatbots to perform several routine and repetitive internal operational tasks such as contract review and analysis, sorting, segmenting and qualifying applications, employee engagement, IT ticket management, and more. HEALTHCARE GirikSMS Salesforce Chatbots can be very useful for healthcare businesses.  They can perform routine tasks for receptionists and nursing staff such as checking supplies inventory, posting requests for supplies and medicines, managing appointments and home visits, assisting doctors with patient reports, track post-op recovery, managing appointment calendars, and much more. MANUFACTURING The manufacturing sector has always struggled with communication gaps in day-to-day operations. Manufacturing companies have to deal with a dynamic supply chain of wholesalers and distributors and need them to be in sync with their assembly line. GirikSMS Salesforce Chatbots can help manufacturing companies connect all constituents and facilitate seamless interaction. Vendor management, shift management, and product-related assistance are some of the areas where GirikSMS Salesforce Chatbots can be useful in the manufacturing industry. HOSPITALITY GirikSMS Salesforce Chatbots can used to provide better guest experiences, acting as a virtual concierge and assistant for hospitality businesses. GirikSMS Salesforce Chatbots are available 24/7 to provide best-in-class service that improves customer loyalty and satisfaction. AVIATION GirikSMS Salesforce Chatbots bots can be used by the aviation industry to book, re-schedule, or cancel tickets, plan travel, send reminders, notifications, and announcements, assist with web check-ins, provide flight options based on customer preferences, and assist with other travel arrangements. EDUCATION GirikSMS Salesforce Chatbots work seamlessly with Education Cloud to deliver exceptional experiences to students, faculty, and staff. For students, GirikSMS Salesforce Chatbots can automate many tasks within the recruitment and admissions process, providing assistance to students, conducting surveys and polls, engaging with parents and building trust and confidence, managing advisor appointments, updating students on campus happenings, assisting in course enrolment, submission of assignments and more. For faculty, GirikSMS Salesforce Chatbots can assist with scheduling special classes, setting up virtual advisory sessions, managing assignments, tracking student progress, and much more. OIL AND GAS GirikSMS Salesforce Chatbots can be used by oil and gas companies to improve productivity and reduce worker risk. They can provide real-time customer support by providing information about the company's products.           UTILITIES GirikSMS Salesforce Chatbots are powered by artificial intelligence (AI) and leverage CRM data to interact with customers via chat. They can help utility customers with assisted meter readings, and payment issues, provide real-time customer service, and escalate urgent and complex issues to relevant personnel. Customers can easily report outages by sending a word like “outage” to a pre-defined number and receive regular updates about case resolution. GirikSMS Salesforce Chatbots can track and monitor KPIs to ensure customer service excellence. REAL ESTATE GirikSMS Salesforce Chatbots can engage in a conversation with home buyers the moment they click on an ad on land on the company's web page. They can help home buyers with more details about available properties, provide guided virtual walk-throughs, schedule site visits, check for mortgage options, analyze market trends, and collect feedback and preferences. GirikSMS Salesforce Chatbots can be deployed on all popular channels such as mobile apps, social media, websites, or messengers such as SMS and WhatsApp, ensuring 24/7 availability to customers. While sales, marketing, and customer service are some of the common areas that Chatbots are being used today, GirikSMS Salesforce Chatbots can be used in any scenario regardless of the industry, not just for the use cases listed above.  If you are a business owner or represent senior management, it is important for you to identify a use case that can deliver great ROI. Have more questions on how GirikSMS Salesforce Chatbots can transform your day-to-day operations and take you on the path to success? Get in touch with our expert today to know more about the use of GirikSMS Salesforce Chatbots in your industry.

When today's digital-first customers shop online for products or services, they expect 360-degree service that guides them to the right offering. Product descriptions and reviews are good, but they don’t provide the insight that customers seek to make their purchase decisions. They need unbiased, expert advice from someone who understands their needs and preferences. This is where Salesforce Chatbots play a vital role in sales and marketing. Salesforce Chatbots are AI-powered tools with the Salesforce platform that allows sales and marketing teams to engage with customers in a personalized and effective way, on the channel of their preference. Salesforce Chatbots can be integrated with any website, app, or social media, allowing you to connect with your prospects and customers 24/7. Salesforce Chatbots ensure that your business is always available to your customers, so they can engage with you at the time and place of their convenience. Here are some of the key benefits of Salesforce Chatbots: Personalized experience. Customers and prospects can engage with Salesforce Chatbots to get support on specific issues that are unique to them. Generic responses often lead to customer frustration and a higher bounce rate. Personalized Chatbot interactions build brand loyalty and improve customer retention. Prompt service. When customers are looking for answers to common questions such as “Where is my order” or “When will the product be back in stock”, Salesforce Chatbots can give answers in real time, and send timely reminders to compel customers to come back again. Saves costs and improves productivity. With Salesforce Chatbots, you can automate routine customer interactions and your human agents can focus on more complex customer issues. In a nutshell, you can do more with less. Chatbots allow you to scale your sales and marketing initiatives quickly without making a dent in your budgets. Brand loyalty. No waiting for responses means customers will notice your innovation and prefer your brand viz-a-viz your competitors. Trust and loyalty translate to repeat business from customers. How can Sales teams benefit from Salesforce Chatbots? Salesforce Chatbots enable businesses to streamline many of their sales processes. They leverage customer data to engage with customers in a personalized way, making every interaction more meaningful and effective. With Salesforce Chatbots you can easily trigger automations that are aligned with your business goals by utilizing your CRM and product data, so sales teams can focus on what matters most – nurturing customer relationships. Here’s a look at how Salesforce Chatbots can assist sales teams in their day-to-day activities. Identifying Qualified Leads Salesforce Chatbots can ask relevant questions to potential customers and help qualify leads based on responses.  Not just that, Salesforce will also recommend to your sales teams which are the most promising leads that they should focus on. Prompt responses to customer queries Salesforce Chatbots help you to provide quick and intelligent responses to customer queries 24/7, Which means your business is always available to them. So you can ensure that you don’t miss a single lead and can keep pace with customer demands even outside of usual business times.  By handling common, routine customer queries, Salesforce Chatbots free up a significant amount of time for sales teams to focus on more complex leads. Personalizing the sales experience Salesforce Chatbots can leverage customer data and past interactions to personalize the entire sales journey. With tailored messaging and recommendations unique to each customer, brands can significantly improve conversions. Close deals faster Salesforce Chatbots can guide customers throughout the sales journey and nudge them at the right time. For instance, Salesforce Chatbots can provide intelligent product recommendations, offers, or deals to customers who have added items to their cart but have not completed their purchase. Salesforce Chatbots to Automate Marketing Identify, segment, and market to your customers with personalized messaging across every step of the sales journey.  Here’s how Salesforce Chatbots can help your marketing teams get more out of less. Improve engagement. With Salesforce Chatbots, you can focus on prospects and customers that are most likely to engage and transact. Convert clicks into conversations and boost ad budget RoI Generate and qualify leads and improve engagement over text conversations across popular texting channels such as SMS, WhatsApp, or Web chat. Engage better with targeted campaigns Engage with customers at scale with one-click or automated campaigns to a huge audience across popular messaging channels. Trigger engagement with journey builder flows based on events such as cart abandonment, past purchases, past interactions, and more. Launch tailored, outbound marketing campaigns and monitor their performance with actionable insights on key metrics such as click-throughs, sign-ups, and conversions. Refine your marketing strategy with predictive insights Segment your audience based on past purchases, demographics, and more, and automate campaigns. Identify high-value customers, customers likely to churn, predict behavior based on buying patterns and preferences, and deliver intelligent product recommendations and offers. Seamlessly integrate with third-party eCommerce platforms and other systems to personalize messaging. Transform conversations into purchases. Share the latest, tailored product catalogs with your customers on their preferred channels. Automate updates for key activities such as order confirmation, shipment tracking, and new tailored offers. Alert customers when their “notify me” products are back in stock. With Salesforce Chatbots you can unify the customer experience, nurture relationships, and optimize better. Unified conversational profiles Get a single, unified view of all your customer interactions with easy, one-click access to engagement data. Optimize performance Get actionable insights on engagement, campaign performance, and conversions. Cross-channel integration Scale interaction across WhatsApp, SMS, online store, mobile app and website. Leverage journey builder Build flows and deliver conversational journeys easily across multiple channels without writing any code. Scalability Send campaigns to hundreds of thousands of customers instantly and handle millions of interactions per day, without hiring additional resources. Change the playing field with Salesforce Chatbots Salesforce Chatbots allow sales and marketing teams to quickly resolve customer queries in real-time, thereby significantly improving conversion ratios. Sales and marketing teams can engage with their audiences 24/7, collect data across channels, and refine their sales and marketing strategy to engage better with their audience. Salesforce Chatbots empower sales and marketing teams to transcend the boundaries of geography and language, reach out to newer markets, and engage conversationally without any additional staff. Looking to invest in Salesforce Chatbots? Trust Girikon, a Gold Salesforce Implementation Partner for over a decade to deliver for you. Contact one of our Chatbot experts today.

It's impossible to imagine life without a smartphone. In today's fast-paced world of 30-minute delivery and queue-less customer service, it is no surprise that businesses are looking at SMS communication to interact with their customers. Text messaging or texting is fast, cost-effective, reliable, has a high read rate of 98%, transcends all geographical boundaries, and is delivered instantly. SMS texting empowers businesses to communicate with their customers instantly. Not just that. SMS texting allows you to tailor your messages for each and every customer. Translating to an enhanced customer experience. At Girikon, we recognize that in today’s fiercely competitive landscape, when customers have so many options for products and services, customer satisfaction is a key differentiator. GirikSMS, our Bulk SMS messaging platform, is backed by our decade-long partnership with Salesforce. With GirikSMS, you can re-imagine your customer service strategy and engage customers in a way you have never done before. What Are the Benefits of the GirikSMS Customer Service Platform? Customers hate long hold times, delayed responses, and multiple email threads. With GirikSMS, you get a high degree of efficiency and convenience in your customer service. Easy Opt-in and Opt-out: Before you launch any Bulk SMS campaign, you need to acquire consent from your recipients. With GirikSMS, customers can choose what type of messages they want to receive from your business so that they have complete control over their engagement with your brand. All via texting. Wide Reach: With GirikSMS Bulk SMS, you can reach thousands of customers instantly.  Send relevant messages at the right time to ensure maximum outreach. Happy Customers: Research says that two-thirds of people prefer texting over calls and email. With GirikSMS, you can communicate with your customers in the way they want to. Fast Responses: With a high read rate of 98% within 15 minutes, and a 40% response rate, with GirikSMS you can ensure that your messages are seen and acted upon quickly. Build Relationships: SMS allows you to connect with customers on a personal level. With GirikSMS, your communication can resonate with your brand’s personality. Automate: With Salesforce SMS integration, GirikSMS can leverage your CRM data and workflows to automate outbound Salesforce text messaging and record responses in your CRM. Cost-Effective: Bulk SMS from GirikSMS is far more cost-effective compared to traditional marketing methods. With competitive pricing and the ability to reach a large audience instantly, GirikSMS significantly improves the return on investment for businesses. Personalization: GirikSMS can be integrated with your Salesforce CRM, which means you can personalize every message based on customer data and their needs and preferences. Personalization helps you to build stronger relationships with your customers. Code-less implementation: GirikSMS comes with an intuitive point-and-click interface, so you can launch your first SMS campaign in minutes. Here are some of the ways in which GirikSMS can optimize customer service for your business: Run Customer Feedback Campaigns Customer feedback is vital to know their interest and confidence in your brand. It helps businesses to re-imagine their strategies to strengthen customer relationships. With GirikSMS you can easily launch campaigns to solicit their feedback, log their satisfaction levels, and learn about their interests and preferences. With GirikSMS, you can also create multi-optional polls to collect their feedback on a particular product or service they purchased from you. Make Your Customers Feel That You Value Them With GirikSMS, you can leverage your CRM data to send timely updates, like order confirmations, shipment tracking notifications, appointment reminders, instructional messages, and links to videos and articles to use your product and more. With GirikSMS, you can keep your customers informed and engaged throughout the product or service lifecycle. With personalized messaging and seeking their feedback, you demonstrate that you value their input and are committed to continuously improving your offerings. Offers and Promotions With GirikSMS, businesses can send tailored offers, discounts, or promotional codes to thousands of customers instantly. And all of this can be automated and personalized within your CRM. With GirikSMS you can always keep your customers engaged, drive sales, and build loyalty and confidence in your brand. Automate Customer Support Industry data indicates that almost 80% of customer support queries are routine cases. With GirikSMS AI-powered Chatbots, you can automate responses to these queries to deliver instant resolution to common concerns and free up agent time to focus on more complex customer issues. If the Chatbot cannot resolve the customer's concern after the exchange of a few messages, it can automatically route the conversation to the right agent. Not only does this allow you to scale your customer service operations quickly, but also builds customer confidence with quick resolution to their concerns. Send Digital Receipts In today’s paperless era, with GirikSMS, businesses can send digital receipts for every transaction via SMS.  Digital receipts are fast, secure, and cost-effective. And these transaction receipts can always be coupled with discount codes so that customers keep coming back for more. Best Practices for Bulk SMS Services: Before launching a Bulk SMS campaign, it is important to look at a few pointers to ensure you are doing the right things the right way. Obtain consent: Acquire the recipient's consent before sending bulk SMS messages. Consent-based customer service ensures compliance and maintains a positive brand image. Targeted Messaging: If you are a Salesforce customer, you have likely segmented your customers based on demographics, interests, preferences, and purchase history. GirikSMS can leverage this customer segmentation data to send relevant and tailored messages. This improves the efficacy of communication and improves customer engagement. Clear and Concise Content: SMS messages have a character limit. It is therefore important for your message to be clear and to the point. With GirikSMS, you can easily create templates based on business cases and send concise, tailored messages to deliver the intended information effectively. Timing: Send your Bulk SMS messages at a time when they are most likely to be read within minutes. With GirikSMS you can schedule outbound Bulk SMS messages based on your audience location and time zone to maximize the likelihood of them being read quickly. Test and Analyze: While Bulk SMS can be a very effective customer service and marketing tool, it is equally important to continuously track and analyze the performance of your campaigns. GirikSMS makes that possible. With GirikSMS you can easily track open rates, click-through rates, and conversions to refine your communication strategy and improve results. Businesses of all sizes recognize that exceptional customer service holds the key to stability and growth. Customer service directly impacts brand value, customer loyalty, and sales. And with integration with Salesforce, GirikSMS-powered SMS from Salesforce gives you an invaluable tool to quickly scale up customer service and deliver enhanced customer service experiences. Start a Free 14-day Trial Today.

In today’s increasingly connected world, data is the point on which the entire business world pivots. We are generating unimaginable amounts of data every day. And locked within these humongous stores of data are the insights that businesses can use to better understand themselves and more importantly their customers. To remain competitive, businesses need to do more than just collect data. They need to be able to capture and analyse that data and convert it into actionable insights in real time to succeed. Enter Salesforce Einstein Analytics Here are 40 reasons why Einstein Analytics is the no. 1 choice when it comes to data analytics for your business. Hit the Ground Running. Work with a someone you can trust: Enjoy peace of mind knowing that you are working with the world’s no 1 CRM platform. Cust Costs: Reduce operating costs by using a pay as you use cloud-based analytics platform. Say goodbye to expensive installation or maintenance costs, and onsite hardware. Get going quickly: Leverage powerful analytics within minutes, thanks to out of the box solutions. Cut out the fluff: Pay only for the features you use. Salesforce Einstein Analytics comes with flexible usage models, so you always have the tools you need, at a price that suits your budget. Customise your solution: Salesforce Einstein Analytics is fully customisable and can be easily tailored for your business. With Einstein Analytics, you can set up the solution that works best for you. Built-in support: Salesforce Einstein Analytics comes with comprehensive guides, tutorials, videos, and multiple support options across channels. Integrate your data: No need to depend on your IT teams to upgrade your software for data analysis. Einstein Analytics seamlessly integrates analytics tools with every application and system, giving you a coherent, integrated, easy-to-use solution that gives you faster results. Connect Across Departments. Integrate seamlessly with the entire Salesforce platform: Salesforce Einstein Analytics integrates perfectly with all Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud etc giving every user easy access to unified customer data. Collaborate: Collaborate across sales, service, marketing, and other teams with cloud-based data analytics that can be accessed from anywhere across any device. Unify your goals: Give your teams a unified vision and objectives they can strive for, with data that is insightful, reliable, and actionable. Generate stunning visuals: Use built-in tools to convert data into stunning insightful reports and dashboards for presentations. Get conversational: Leverage social media technology to enhance team communication, with Chatter for Einstein Analytics. Put it in context: Get consistent views across departments with embedded reports and dashboards. Be available always: Work on your data over any device, from anywhere on the planet. Analyse Your Business. Monitor team performance: Leverage real-time reports to view team performance and identify trouble areas early and optimize. Access KPIs: Discover key performance indicators across your organisation to ensure you do not deviate from the path of success. Track call-center efficiency: See customer support trends across channels right on your dashboard and make informed decisions to enhance the customer service experience. Empower teams to self analyse: Give your teams the power to measure their own performance and set new performance benchmarks. Find the Key to Sales Success. See the big picture: Explore all data in a unified dashboard. Get a 360 degree snapshot of the health of your business. Eliminate borders: Get a unified view of your business across geographies, products, customer segments and time periods, for a true picture of how your business is performing. Predict the future: View historical trends to intelligently forecast which strategies are most likely to work and which leads are the most promising. Reduce customer churn: Get detailed insights into each and every customer, deliver personalised customer experiences and ensure customer loyalty and retention. Prioritise leads: Analyse your leads to assess the likelihood of their conversion and focus on the most promising ones. Evaluate your lead sources: Discover which sources are the most productive, so you can focus your efforts where it pays off the most. Enhance the customer experience: Resolve issues and monitor customer satisfaction directly from within Salesforce, and optimise. Market Smarter. Dive deeper: Go deep into your marketing data and get a detailed analysis of funnels, campaigns, conversion rates and more across channels. Present the right message: Create messaging to attract your target audience, and get valuable insight into that audience. Be your own data analyst: Marketing data analysis is too precious to hand over to someone else. With easy-to-use tools and visually compelling reports, become your own marketing analyst. Take instant action: Act in real time with up-to-the-minute marketing data from unified dashboards. Specialize in B2B marketing: Leverage the power of unique and effective B2B marketing tools in Salesforce to stay ahead of the competition. Understand the brand experience: Analyze data to see what your customers see, and optimize the customer experience. Optimise Service. Set your priorities: Prioritise open cases with service manager, and give your teams a clear view of customers that need their attention. Evaluate your accounts: Identify accounts with the highest number of cases and highest opportunity. Connect with your agents: Get a complete view of agents and their cases, and assign notifications based on configurable conditions. Review your service backlog: Compare data and identify service trends over time to assess how service levels compare across years. Revolutionise Analytics for Your Organization. Integrate with third-party apps: Leverage advanced integration options for any third-party application and extend your analytics beyond Salesforce. Optimise your pipelines: Leverage data-driven strategies to manage your pipelines. Automate analysis: Salesforce Einstein AI is designed to automatically analyse millions of data combinations for informed actions. Data security: Share data across devices securely using the cloud platform security services trusted by over 150,000 businesses worldwide. Push the limits: Extend your analytics abilities with custom-made apps or find the right ready-made app for your specific analytics needs on the Salesforce AppExchange. Everyday, we are producing mind-bogglingly huge amounts of data. Businesses need to use that data as a foundation for data analytics, to understand themselves and their customer better, to drive enhanced customer experiences. Girikon is a Salesforce Consulting Company and has helped businesses across the globe achieve success on the Customer 360 platform. To know more about how you can turn your data into intelligent actionable insights with Salesforce Einstein Analytics, contact us today.