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In today’s era of the cut-throat business landscape, success-oriented organizations are looking to incorporate multiple channels into their sales and distribution processes to stay competitive while creating integrated and intelligent buying experiences for their customers by using robust e-commerce solutions. Such a solution will not just impact their operations, agility, and scalability but will also transform their customer experience.
Salesforce e-Commerce cloud is one of the leading solutions that is endowed with a wide array of features and applications that have significantly benefitted the commercial sector. As one of the leading B2B and B2C solutions, the Salesforce commerce cloud with its multi-tenant architecture empowers organizations to create a unified and intelligent buying experience across different channels.
Why Salesforce e-Commerce cloud is a preferred choice?
The software as a service (SAAS) platform provides a set of powerful tools that allow organizations to connect with their prospective customers or buyers at every stage of the sales process while providing them with outstanding support across different channels. Given the evolving customer behavior with each passing day, organizations require omnichannel insights to analyze users’ behavior and engagement across various channels.
What sets apart the robust platform from other e-commerce platforms is its integral predictive intelligence i.e. Salesforce’s Einstein AI. This in-built advanced predictive intelligence system aids in providing a matchless shopping experience by delivering smart insights regarding customers’ behavior, their purchasing patterns while identifying options to sell across different untapped channels. To know more about this platform, organizations can seek Salesforce support from a reliable service provider.
Benefits of Leveraging Salesforce e-Commerce Cloud
Predictive Intelligence: The disadvantage to working with third-party integrations is that the system used to run a business becomes disengaged and can bring a business to a standstill. The Salesforce e-Commerce cloud is bundled with predictive intelligence that does away with the need for manual data analysis. The AI (artificial intelligence) powered technology i.e. Salesforce Einstein is integrated into the Commerce cloud and allows organizations to deliver enjoyable and personalized shopping experiences on different channels.
Enhanced Marketing Tools: The commerce cloud offers a wide array of tools that empowers retailers to manage product details, images, and content cross catalogs, categories, and sites. All these things can be unified across various sites, currencies, and languages. This enables marketers to connect customers with the right products, price, offer and content at the right time to maximize the rates of conversions while increase average order value. Eventually, brand marketers are empowered to launch campaigns, drive business growth, optimize conversions, etc. without any technical support.
Cost-efficiency: Businesses leveraging this software can enjoy cost-efficiency as they need to pay for what they need. In case their requirement changes, they can seek assistance from their SaaS provider to scale up their system.
Flexibility: One of the significant aspects of this platform is its flexible nature. This allows businesses to scale up their resources w.r.t to a huge or unexpected spike of traffic that too without any user intervention.
Security: The commerce cloud is a highly secure platform that allows businesses to move their operations to the cloud. As compared to the local hosts, the security of cloud data is much better.
Unified Experience: One of the most convincing benefits of Commerce Cloud is the way it brings together all the channels to generate a unified customer experience. So, instead of considering their brick-and-mortar outlet, online store, social selling, etc. as separate entities, organizations can bring all of these together for the benefit of customers.
Mobile Focussed: Having a mobile-optimized store is essential for creating a gratifying and frictionless customer experience. Salesforce commerce cloud takes a mobile-first approach while managing everything from point of sale in brick-and-mortar outlets to operations in online stores. This provides a great shopping experience to mobile users.
Final Words:
In a nutshell, Salesforce Commerce Cloud is a robust and scalable eCommerce platform that is endowed with a wide array of features for store management, merchandising, customer segmentation, and more. So, if you are looking for a powerful e-Commerce platform for managing your infrastructure then Salesforce e-Commerce cloud can be the right solution for you. So, if you have made up your mind to migrate your business to Salesforce e-Commerce cloud then, you must consider partnering with a certified Salesforce consultant.
About Author
Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.
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