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By leveraging automated SMS from Salesforce, businesses can streamline sales, marketing, and customer support activities. And by doing so, businesses can boost revenue, enhance customer service, and drive customer engagement over multiple channels.
Businesses can leverage the many benefits that automated Salesforce SMS messaging offers by integrating a 100% native Salesforce SMS app directly with their Salesforce CRM workflow.
The Effectiveness of Text Messaging in Customer Communication
Text messages are an effective way of capturing your customer's attention quickly. Text message open rates range from 95 to 99% on average. Not only that, 90% of messages received are read within three minutes. Other avenues of communication find it difficult to match the personal touch that this text messaging offers. SMS messages establish a direct and personal communication channel with your contact, cutting through the clutter.
Automated SMS messaging from Salesforce
The ideal way to integrate automated SMS messaging into Salesforce is to use a native Salesforce messaging app like GirikSMS. With GirikSMS, companies can send bulk SMS message campaigns to their contacts, have two-way text interactions, send SMS appointment reminders, send event updates, send booking confirmations, and much more, all directly from Salesforce. You can also automate routine sales tasks, automate responses to commonly asked customer support questions, and solicit feedback from customers.
Why Should Businesses Use Salesforce SMS Messaging?
SMS messaging from Salesforce transforms customer engagement. By connecting Salesforce with an enterprise SMS messaging app, you can leverage your all your organizational data. By utilizing your CRM data, you can launch automated SMS campaigns that are triggered on specific events. For e.g. when a contact performs a certain action like a sign up on your website. There are virtually innumerable use cases where your business can use Salesforce SMS messaging to enhance engagement with customers.
Text Messages Are Very Visible
Text messages are always in your face, unlike emails that can get lost in a cluttered inbox. Your messages have a higher chance of being read as a result.
Text messages are difficult to ignore. People have a propensity to texts as soon as it is received, unlike emails that are easily ignored.
Text messaging is perfect for urgent updates or information that must be communicated at scale. Furthermore, messages are perfect for people who are always on the go because they are concise and to the point.
The convenience, flexibility, and reach of text messaging make it a powerful tool for reaching people.
Text Messaging is Personal and Happens in Real Time
It can be challenging to get people to listen to your message in today's "always on the move" world. Text messages, on the other hand, are an excellent approach to reaching out to your contact base because they are personalized and are delivered instantly.
This implies that there is a greater chance that your recipients will reply to your communication. Text messages can also be coupled with other channels like social media and popular messaging apps such as WhatsApp to form a comprehensive communication strategy.
SMS allows you to ensure that your communication stands out.
Track and Measure Performance
With an enterprise Salesforce messaging solution like GirikSMS, you get access to comprehensive analytics and reporting to enable you to optimize your text messaging campaigns and boost your text messaging RoI.
Overall, there are numerous reasons to consider adopting automated Salesforce text messaging for your business. SMS, with its high visibility and customization ability, can add real value to your sales, marketing, and customer support operations.
How To Use Automated Salesforce Text Messaging Effectively
Keep your texts concise and to the point.
Because SMS messages can only be 160 characters long, they must be brief and to the point. Communicate your message without any ambiguity.
Embed compelling calls-to-action (CTA).
You want recipients to take some action after reading your message. Isn’t that the purpose of sending it in the first place? So, make sure your CTA is a powerful one. Use compelling language, and state clearly what you want them to do, and what they get in return.
For instance, use a CTA such as "Click on the link below to receive 10% off your booking" to nudge them to complete a booking.
Segment Your Contacts
The ability to segment your contacts so that you deliver tailored messages to the right people at the right time is one of the wonderful aspects of automated text messaging.
You can segment your CRM contacts by multiple parameters such as age, gender, geography, interests, past purchases, etc.
SMS Messaging for Events and Appointments
Reminding participants of forthcoming Salesforce Calendar events is one of the most useful use cases for sending texts from Salesforce. Although text reminders can also be useful for keeping internal employees updated about meetings, this usually entails alerting current or potential customers about scheduled appointments with you. Text messaging from Salesforce has been shown to significantly reduce appointment no-shows. Similarly, customers feel assured when they know that they will be reminded on time for upcoming appointments. This translates to convenience and higher satisfaction.
GirikSMS leverages CRM data and can include key elements of that data within the text message itself to personalize every text. By unitizing dynamic fields and placeholders in pre-built text message templates, businesses can remind, reschedule, confirm, or follow up with contacts regarding their upcoming appointment.
Businesses can send reminder texts at scale using the built-in library of templates and sequences in GirikSMS by leveraging dynamic fields, which automatically pull the relevant data from the CRM and embed them into the text message.
Bulk Text Message Campaigns
Sending bulk SMS to your contacts is a very effective use of SMS messaging to reach out to a large database of subscribers. Bulk texting campaigns have been shown to increase reservations, drive sales with deals and discounts, re-activate old leads or churned customers, and improve overall customer satisfaction. Similar to personalized messaging for event reminders, bulk text message campaigns can deliver relevant messaging to your subscriber base and increase the chances that they will respond and take action. Using text messaging to assist in converting leads in your Salesforce org into prospects or even customers is a fantastic example. For instance, a week after a lead has signed up on your website but has not yet taken any further action, you can nudge them to make a reservation with you and offer a link with a discount in your automated text message.
Business Text Messaging in Two Ways
Text messaging from Salesforce is a great tool for businesses to engage in 2-way conversational messaging with contacts. This enables businesses to establish an interactive, real-time line of communication with their contacts. Recipients can instantly reply to appointment reminder texts, re-schedule appointments, ask questions, or offer suggestions by leveraging 2-way text messaging with a business. With automated text messaging from Salesforce, customers are kept engaged and feel valued because they see that the company is responding quickly to their questions or concerns. This fosters stronger customer relationships founded on convenience and trust.
Reminders for Payments
Reminding people to make payments for appointments can also be done effectively with text messaging. To make it easier for customers to pay, these messages can include important information like the payment amount, pay-by date, and a link to complete the transaction. This simplifies the booking journey of customers and companies alike. Also, it eliminates the need for annoying collection calls at odd hours by sending courteous reminders, which helps to deliver pleasant experiences.
How Can I Activate Salesforce Text messaging?
Depending on the text messaging platform you use, there are many ways to integrate text messaging with Salesforce. Determine the text messaging requirements and budget of your company, to begin with, then identify a reliable 100% native Salesforce text messaging platform such as GirikSMS. Integrating both your CRM and your messaging solution is the next logical step. Next, you'll configure your templates, scheduling, and text message rules. Now you’re good to go.
GirikSMS: Your Salesforce Text Messaging Platform
GirikSMS automates customer communication with its no-code drag-and-drop interface. GirikSMS allows you to:
- Configure your Salesforce Calendar to automatically send out text reminders for appointments.
- Leverage your CRM data to personalize every outbound text that resonates with your brand.
- Increase engagement by personalizing every follow-up and appointment reminder message.
- Monitor the performance of your text messaging by tracking the delivery and response to every text and refine your texting strategy.
- Allow contacts the convenience and flexibility to schedule and re-schedule appointments online by directly integrating with your Salesforce calendar.
- Send text messages to thousands instantly, collect payments, answer questions, and gather feedback. All automated over 2-way text messaging.
GirikSMS is a 100% Salesforce text messaging solution. This means you can embed automated text messaging with virtually zero code right into your workflows. This frees up time for your employees so that they can spend their time and energy on what matters most – building stronger customer relationships. Try GirikSMS free for 30 days to see how easy and efficient it is.
About Author
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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