Medical Research Portal Leveraging Sales Cloud, Experience Cloud & Marketing Cloud

  • June 12, 2023
  • Girikon
Background

The Client is a medical research institute based in Phoenix, AZ, and is dedicated to conducting groundbreaking research. Girikon was engaged to implement a Salesforce CRM to enable the Client to gather research data from all corners of the globe primarily through a series of targeted tests, questionnaires, and gamification. The business objective was to study millions of individuals by harnessing the power of the internet to help bring Clients closer to an appropriate therapy and cure for Alzheimer’s disease. The main requirement for a solution was a need to be scalable, improve efficiencies and increase participation.

The Problem

The following challenges were identified:

  • Main objective was to match each patient with the appropriate therapy based on biology, targeting specific diseases and providing effective therapies. The first problem was to collate and organize research data to assist with the research for treatments
  • Presentation of research data through analytical tools. The analytics tools were designed to sort the data ready for detailed analysis by a group of phycologists while providing the research team with a group of profiles to contact and invite to participate in DNA sampling.

Products Used

Sales Cloud, Experience Cloud (Customer Community), Marketing Cloud, HTML5 Game Development.

Approach and Key Features

  • Phase one included a wide-scale screening, which included a web-based memory test/games for over one million individuals. The attention and memory tests were conducted and results were collated and then presented.
  • Once the web-based memory test of over one million individuals was conducted a selection of individuals participated in Phase One who met certain criteria set out by the Client. The specific individuals were selected from phase one to provide a DNA sample for evaluation. The results were collated and presented using analytics tools.
  • Implemented Marketing Cloud for Email Marketing Campaigns, HTML conditional-based logic surveys, and reports for campaigns delivered and integrated with Sales Cloud to push the data from Marketing Cloud to Sales Cloud.
The Outcome
  • Healthcare Brain Research Solution by gamification includes memory games and mind games that study millions of other volunteers which can make real progress towards understanding and treating Alzheimer’s disease and other brain disorders.
  • Dramatically reduced effort collating physiological and profile data from test recipients.
  • A large amount of data i.e. 1 million + to sort and present in a graphical representation.
  • Graphical representation can be filtered according to the profiles including religion, demographics, age, gender etc.
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