Anonymised Client Profile

Industry Policy & Research
Years in Business 20+ Years
Client Location Washington D.C., USA
Organisation Size 200–500 Staff
Background

About the Organisation

The Client, a USA-based Healthcare staffing firm, was looking to automate its marketing efforts and run awesome campaigns to consistently keep leads moving down the funnel to sales.

The Challenge

Fragmented Systems, Missed Opportunities

  • The main challenge was to manage just enough connection with Leads and not overwhelm them with too many emails
  • The other part of it was to provide their client (clinicians) with seamless experiences throughout their engagement with the organization
Technology Stack

Products Used

Sales Cloud Pardot
Our Approach

What Girikon Implemented

The solution evolved in the right usage of Pardot Engagement Studio, which not only allowed building complex, powerful yet personalized campaigns but also visualizes & test the recipient’s experience

Drip campaigns were used to build awareness by sending educational materials over time. This helped the client in clinician retention and upselling

Measurable Impact

The Results

Build a strong marketing strategy

Run effective email campaigns

Use responses for analyzing the interest of clinicians to further personalized campaigns

High retention rates & re-hires

Better business and hence higher ROI on marketing automation investment

Client Feedback

Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.

Director of Marketing & Communications Global Policy Research Organisation — Washington D.C., USA

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