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When today's digital-first customers shop online for products or services, they expect 360-degree service that guides them to the right offering. Product descriptions and reviews are good, but they don’t provide the insight that customers seek to make their purchase decisions. They need unbiased, expert advice from someone who understands their needs and preferences. This is where Salesforce Chatbots play a vital role in sales and marketing.
Salesforce Chatbots are AI-powered tools with the Salesforce platform that allows sales and marketing teams to engage with customers in a personalized and effective way, on the channel of their preference. Salesforce Chatbots can be integrated with any website, app, or social media, allowing you to connect with your prospects and customers 24/7. Salesforce Chatbots ensure that your business is always available to your customers, so they can engage with you at the time and place of their convenience. Here are some of the key benefits of Salesforce Chatbots:
Personalized experience. Customers and prospects can engage with Salesforce Chatbots to get support on specific issues that are unique to them. Generic responses often lead to customer frustration and a higher bounce rate. Personalized Chatbot interactions build brand loyalty and improve customer retention.
Prompt service. When customers are looking for answers to common questions such as “Where is my order” or “When will the product be back in stock”, Salesforce Chatbots can give answers in real time, and send timely reminders to compel customers to come back again.
Saves costs and improves productivity. With Salesforce Chatbots, you can automate routine customer interactions and your human agents can focus on more complex customer issues. In a nutshell, you can do more with less. Chatbots allow you to scale your sales and marketing initiatives quickly without making a dent in your budgets.
Brand loyalty. No waiting for responses means customers will notice your innovation and prefer your brand viz-a-viz your competitors. Trust and loyalty translate to repeat business from customers.
How can Sales teams benefit from Salesforce Chatbots?
Salesforce Chatbots enable businesses to streamline many of their sales processes. They leverage customer data to engage with customers in a personalized way, making every interaction more meaningful and effective. With Salesforce Chatbots you can easily trigger automations that are aligned with your business goals by utilizing your CRM and product data, so sales teams can focus on what matters most – nurturing customer relationships. Here’s a look at how Salesforce Chatbots can assist sales teams in their day-to-day activities.
Identifying Qualified Leads
Salesforce Chatbots can ask relevant questions to potential customers and help qualify leads based on responses. Not just that, Salesforce will also recommend to your sales teams which are the most promising leads that they should focus on.
Prompt responses to customer queries
Salesforce Chatbots help you to provide quick and intelligent responses to customer queries 24/7, Which means your business is always available to them. So you can ensure that you don’t miss a single lead and can keep pace with customer demands even outside of usual business times.
By handling common, routine customer queries, Salesforce Chatbots free up a significant amount of time for sales teams to focus on more complex leads.
Personalizing the sales experience
Salesforce Chatbots can leverage customer data and past interactions to personalize the entire sales journey. With tailored messaging and recommendations unique to each customer, brands can significantly improve conversions.
Close deals faster
Salesforce Chatbots can guide customers throughout the sales journey and nudge them at the right time. For instance, Salesforce Chatbots can provide intelligent product recommendations, offers, or deals to customers who have added items to their cart but have not completed their purchase.
Salesforce Chatbots to Automate Marketing
Identify, segment, and market to your customers with personalized messaging across every step of the sales journey. Here’s how Salesforce Chatbots can help your marketing teams get more out of less.
Improve engagement.
With Salesforce Chatbots, you can focus on prospects and customers that are most likely to engage and transact.
Convert clicks into conversations and boost ad budget RoI
Generate and qualify leads and improve engagement over text conversations across popular texting channels such as SMS, WhatsApp, or Web chat.
Engage better with targeted campaigns
- Engage with customers at scale with one-click or automated campaigns to a huge audience across popular messaging channels.
- Trigger engagement with journey builder flows based on events such as cart abandonment, past purchases, past interactions, and more.
- Launch tailored, outbound marketing campaigns and monitor their performance with actionable insights on key metrics such as click-throughs, sign-ups, and conversions.
Refine your marketing strategy with predictive insights
- Segment your audience based on past purchases, demographics, and more, and automate campaigns.
- Identify high-value customers, customers likely to churn, predict behavior based on buying patterns and preferences, and deliver intelligent product recommendations and offers.
- Seamlessly integrate with third-party eCommerce platforms and other systems to personalize messaging.
Transform conversations into purchases.
- Share the latest, tailored product catalogs with your customers on their preferred channels.
- Automate updates for key activities such as order confirmation, shipment tracking, and new tailored offers.
- Alert customers when their “notify me” products are back in stock.
With Salesforce Chatbots you can unify the customer experience, nurture relationships, and optimize better.
Unified conversational profiles
Get a single, unified view of all your customer interactions with easy, one-click access to engagement data.
Optimize performance
Get actionable insights on engagement, campaign performance, and conversions.
Cross-channel integration
Scale interaction across WhatsApp, SMS, online store, mobile app and website.
Leverage journey builder
Build flows and deliver conversational journeys easily across multiple channels without writing any code.
Scalability
Send campaigns to hundreds of thousands of customers instantly and handle millions of interactions per day, without hiring additional resources.
Change the playing field with Salesforce Chatbots
Salesforce Chatbots allow sales and marketing teams to quickly resolve customer queries in real-time, thereby significantly improving conversion ratios. Sales and marketing teams can engage with their audiences 24/7, collect data across channels, and refine their sales and marketing strategy to engage better with their audience.
Salesforce Chatbots empower sales and marketing teams to transcend the boundaries of geography and language, reach out to newer markets, and engage conversationally without any additional staff.
Looking to invest in Salesforce Chatbots? Trust Girikon, a Gold Salesforce Implementation Partner for over a decade to deliver for you. Contact one of our Chatbot experts today.
About Author
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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