Delivering Enhanced User Experience and Efficiency with Salesforce Lightning

There has been a gradual shift in the way customers interact with businesses, over the past few years. For ensuring long-term customer-relationships, organizations should focus on compassion, convenience, personalization, and digital transformation. So, how are organizations delivering seamless experience to users? They are doing so by strategically and systematically planning digital transformation on the right platform and Salesforce Lightning provides the right platform to develop applications quickly. It makes sense to get in touch with a service provider that offers reliable Salesforce Consulting Services

What is Salesforce Lightning?

Salesforce Lightning platform is a cutting-edge platform that empowers users to enhance their CRM platform and user experience (UX) in an improved manner. The user interface of the Lightning platform was unveiled by Salesforce in the year 2015 and has since then evolved into the standard interface for all Salesforce enterprises. Thanks to its distinguishing design, productivity tools, and integrated artificial intelligence features, Lightning streamlines business operations and help businesses attain their objectives. Businesses can create personalized and adaptable applications using the Lightning Component-based framework, all the while providing immersive user experiences through Lightning components.

Why is Salesforce Lightning Preferred Over Salesforce Classic?

While Salesforce Classic provides numerous CRM features, end users are increasingly seeking a streamlined user-centric design with fewer clicks and modern functionalities like drag and drop. By identifying this demand, Salesforce has introduced Lightning Experience, the next iteration of the Salesforce user interface designed to augment speed and productivity. With the 'mobile first' approach gaining prominence, there is a pressing need for responsive user interfaces and single-page applications. Lightning offers a set of tools and technologies that provide a fresh and contemporary user experience appropriate for both desktop and mobile applications.

How is Salesforce Lightning Re-defining User Experience?

Salesforce devised a user-friendly and intelligent platform that boosted the productivity of sales teams seamlessly while facilitating greater and quicker deal closures. The look and feel of Salesforce Lightning incorporate user interface improvements like readable text, graphics and icons resulting in a more lucid view of the business. Moreover, the application offers upgraded dashboards that enhance the visibility of critical metrics for specific business units, enabling a holistic overview for all teams and customers.

The Lightning Platform offers an enhanced user experience through the incorporation of drag-and-drop functionality along with heightened security settings for Salesforce implementations. Lightning serves as an intelligent tool that adapts to existing organizational habits and patterns, providing smart recommendations as and when utilized. It streamlines the access to Contacts, Quotes, and Proposals for sales professionals thereby reducing the need for excessive clicks and external work, which ultimately enhances the efficiency of sales teams.

Why Should Businesses Prefer Migrating to Salesforce Lightning?

Businesses that have migrated to Salesforce Lightning Experience are likely to be more productive than those working in Salesforce Classic. The Salesforce Lightning allows businesses to close deals faster with enhanced rate of collaboration and conversion.

• For better end-user experience, the Lightning platform offers robust functionality.
• Lightning provides high-end security to users. 
• It provides user-friendly interface that allows you to create responsive applications.
• With Lightning, businesses can offer superior customer services, improved personalization and increased rate of conversion. 
• The databases are updated automatically to provide you with intelligent insights with the help of Einstein Analytics.

What are the Significant Benefits of Using Salesforce Lightning for Your Business?

Salesforce Lightning can assist businesses with several benefits including increase in their productivity, seamless operations, and work on modern interfaces. Some of the benefits offered by Salesforce Lightning include: 

Sales Automation: Achieving cent percent efficiency in converting leads into sales is nearly impossible. Therefore, organizations are creating different strategies to boost their conversion rates, although the outcomes may not always fulfill their expectations. Salesforce Lightning with its latest features aims to automate the sales process.

Enhanced User-experience: Salesforce offers a modern and intuitive interface for the Lightning framework. Though, the changes are difficult to observe with the naked eye, the overall experience is seamless. The interface is customizable and is designed to increase productivity.

Quick Development of Apps: Creating and building applications has never been easy than it is today. Due to the component-based nature of Salesforce, businesses can seamlessly incorporate pre-made components from Salesforce partners and incorporate them into your application. The most delightful aspect is that you can effortlessly employ these components by simply dragging and dropping them.

Quality Leads: Ample amount of time is left post your application development and optimization of your sales process. The time left can be allocated to Einstein AI Technology, which helps in understanding the specific needs and objectives while monitoring possible leads. Its tracking capabilities include comprehensive data on all potential leads about their sales preferences, performance, and interactions. Einstein uses this data to filter the leads before you approach them in-person. This ensures that organizations will receive high-quality leads which are most likely to turn into sales.

Data Privacy: Data privacy remains the pinnacle feature of any framework. You would not appreciate breaching the policies and sneaking into your business information. With the new updates in Lightning, CRM has focused on privacy. The individual components that are a part of the Salesforce Lightning framework cannot interact with each other. This eliminates the likelihood of malicious activities while providing a fresh interface for the users.

Quick Wrap-up:

Salesforce Lightning is one of the best available CRM solutions for building customized applications. With Lightning, organizations can augment the competence of sales and marketing teams while increasing overall ROI. If you want to migrate from Salesforce Classic to Salesforce Lightning or simply implement Salesforce Lightning, you must get in touch with a reputed Salesforce Lightning Company

About Author

Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.