Ensure Better Customer Communication by Leveraging Salesforce SMS App

In this internet-driven era, customers prefer quicker and personalized communication, which can be made possible with a mobile app solution. From providing timely assistance to answering queries and sending personalized offers, a mobile app can help organizations be there for their customers when they need the most. Though text messaging is one of the most effective modes of communication, it becomes more effective when integrated with a robust CRM like Salesforce. 

One such Salesforce SMS App is the Smart SMS App that empowers users to enjoy multi-channel conversations with bulk messaging, two-way messaging, personalized communication, messaging templates, and more.  Listed below are some of the benefits of the Salesforce Text Messaging App and why businesses should consider installing them:

Engage Customers Globally: A Salesforce integrated SMS App can empower users to improve customer engagement and reach global reach through personalized SMS. Since people are usually on their phones most of the time, reading the message is very high. Moreover, service reps are also empowered to provide better customer experiences irrespective of where customers are. 

Improved Read rate: Since text messaging offers a read rate of 98%, it is a great way to ensure that customers read your message as it leaves behind email marketing.

Know your customers better: Users can get feedback from their customers through surveys. Research conducted reveals that about 31% of customers respond to surveys through text.

Empower Businesses: The robust App empowers the marketing, sales, and customer service team to deliver an outstanding customer experience. Being a Salesforce integrated App, users no longer need a third-party application to run their SMS efforts as they even manage their messages directly from channels here.

How does SMS Apps work with Salesforce?

Salesforce integrated SMS messages can be used to ensure agent-to-customer conversations through automated methods such as bots and campaigns. Users can now set up long code channels to send a message to their company, and their agents can reply from the Service Console. In case they wish to one-time alerts and recurring messages, they require setting-up short-code channel.

Essential Features: 

Salesforce integrated Apps are helpful for all types of businesses as it enables a more effective communication channel. It allows users to automate triggered SMS while customizing the responses. 

Multi-channel Integration: This App helps users manage all the messages coming from different platforms in a single platform. It can connect seamlessly to other communication apps such as WhatsApp, Facebook Messenger, MMS, and more. 

Global Reach: The App allows users to SMS to customers across the globe, which is a cost-effective way of communicating with users. 

Two-way Sending: The App allows the sending and receiving of messages within your Salesforce platform. 

Message Scheduler: The App allows the scheduling of messages, which gets disbursed to intended recipients at the scheduled date and time. 

SMS Messaging Templates: The App has in-built message templates that any team member can customize without much hassle. 

Final Words:

In a nutshell, it can be inferred that it makes sense to Send SMS from Salesforce to the targeted audience to take customer communication to a new level. When customers are engaged, sales deals are closed more easily. 

About Author

Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.