How can Health Cloud help Pharma companies to drive patient engagement to augment business outcomes?

Pharmaceutical innovation from Health Cloud allows pharmaceutical companies to deliver personalised engagement and support experiences to patients and reduce operational costs while assisting patients navigate through their health journey. Health Cloud connects all patient centric data on a single platform and provides intelligent recommendations to enhance support programs to help you achieve targeted results for patients. Patients can be enrolled directly by a call center agent or by using forms on the patient portal. With Health Cloud, patient liaisons can see details about the program, such as products, services and overall goals. Once patients are enrolled, they can log in to view and authorise any necessary consent forms right from their mobile app. Patient liaisons can also interact directly with patients from a single console and offer services like adherence reminders, copay programs, benefits investigation or in home support.

With Health Cloud, patients are kept informed and are supported throughout their entire journey with automated text messages and emails on progress updates. Patients and liaisons can access important resources through secure portals and mobile apps.

Access to Therapy

A new diagnosis often leaves patients overwhelmed. Patients want to have answers to questions like -How do I get started on treatment? Is the treatment affordable? How does the pandemic affect my access to therapy? Who do I approach for guidance?

Onboard quickly, engage, and scale.

Getting patients on therapy fast is critical to establishing engagement. That’s where a smooth and convenient onboarding process comes in. Guided enrollment allows service teams to provide critical resources, including insurance verification and copay coordination effortlessly. It is equally critical to create an easy-to-use patient portal for maintaining a 24/7 contact with patients. This allows engagement on any device so patients can get what they need — from relevant educational material to adherence reminders. With the Connect the Patient Experience solution from Health Cloud, you can scale patient service programs and reduce costs.

Financial Support

Many patients are anxious about the affordability of their therapy. The affordability concern ma also arise midway through the treatment. Withour proper guidance and help, they are at risk of abandoning treatment prematurely.

Educate, support, and coordinate.

With Health Cloud, pharmaceutical patient support teams can access funding sources for those in need quickly. The Connect the Patient Experience solution enables that by providing a 360-degree view of patients along with financial assistance options for specific therapies. It also suggests key information that can be shared with patients to help reinforce the benefits of staying on course of treatment, even in tough times. This allows patients to maintain the care they deserve for as long as is necessary.

Therapy Adherence

In today’s pandemic reality, it has become more difficult than ever for patients to adhere to their treatment plans, often a challenge task in normal times. The time is now right for organizations to partner with patients so that they can get the best possible outcomes.

Analyze, identify, and check in.

Analytics are key to revealing insights that can empower pharmaceutical companies to identify patients who are struggling to stay on the therapeutic course. Predictive insights can help reveal patients who are at risk of deviating from the prescribed path or simply stop treatment. With Connect the Patient Experience solution from health Cloud, pharmaceutical companies can receive proactive AI-driven recommendations for next best actions, like reminders or creating learning journeys. This will enable organizations to help patients course correct by providing highly personalized and compliant experiences.

How can Pharma Companies Drive Engagement from Diagnosis through Adherence with Health Cloud?

In today’s pandemic context, pharmaceutical innovators are moving faster than ever to engage patients with personalized insights and recommendations. Their goal is to get to the best possible outcome by making it easier to start and stay on course of  treatments, no matter what the situation is.

Here’s how pharmaceutical companies can create a patient-centric experience that reduces operational costs, is compliant, and scales by therapeutic scope.

Accelerate R&D Innovation

Transform therapy development with a 360-degree view of trials. Reduce time to market by integrating teams and systems on a unified, secure platform and access real-time data on any device. Boost patient recruitment and retention with personalized communication.

The Salesforce accelerate R&D Innovation solution from Health Cloud lets life science companies connect with trials teams to finding new ways to innovate faster. Lightning allows easy configuration of the apps you need, enabling teams to collaborate during every phase of clinical development such as study design, study start up, site selection and execution. Teams have easy access to study documents and can share with staff and investigators and then store their findings on the Salesforce platform using partner apps from the AppExchange or third-party apps pulled from API libraries in integration cloud. Clinical research associates and other field personnel can stay connected 24/7 across any device. Analytics show each team member a complete view of all their activities and they can view real time status updates on study start up and subject enrolment to get data insights and determine next best actions. Clinical data is pulled into Health Cloud and shown in a streamlined patient management console letting you manage patient trials while collaborating across the trial teams. This allows subjects to have the necessary support to successfully participate. Salesforce community cloud lets you connect stakeholders to important documents and resources, quickly recruit patients and collaborate with patients and investigators within a secure authenticated portal. Marketing Cloud lets you send personalised email and text messages to keep everyone informed and up to date.

Connect Patient Experience

Deliver tailored support programs at scale, deliver personalized patient experiences, and track and monitor performance with built-in analytics and AI.

The Salesforce Connect the patient experience solution from Health Cloud lets pharmaceutical companies deliver personalised engagement and support programs across a single platform. To reduce operational costs and help patients manage their disease while navigating their healthcare needs.  You can connect all your data on a single platform to drove predictive recommendations and improve support programs to achieve targeted patient outcomes. Deliver programs at scale to drive awareness with patients and physicians using Salesforce Health Cloud and enrol patients directly through a call centre agent or using forms on the patient portal.

And Patients can stay informed and supported through their entire journey using automated email and text messages through a secured and authenticated portal directly on their mobile. All while letting pharmaceutical companies have a complete view of their patients on a connected intelligent platform

What’s included in this solution?

Health Cloud

Health Cloud drives collaboration through every phase of clinical development by centralizing trial teams and patient data.

Marketing Cloud

Marketing Cloud drives long-term engagement to produce comprehensive insights by targeting patients with tailored campaigns based on trial criteria.

Experience Cloud

Experience Cloud allows you to quickly launch portals and apps with easy access to resources and healthcare needs.

Mulesoft

MuleSoft delivers critical insights and drives efficiencies in a unified platform by integrating data from external systems.

Tableau

Tableau aggregates key patient and healthcare professional analytics and predictive recommendations to improve outcomes.

App Exchange

AppExchange gives access to an extensive partner network specialized in Healthcare and Life Sciences to help extend your solution.

Contact a Certified Salesforce Consulting Partner to know more about how Salesforce Health Cloud can help deliver success for your healthcare business

About Author

Indranil Chakraborty

Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.