Inbound Marketing Strategies that will Dominate 2021 and Beyond

The business landscape has become very competitive, and businesses need to keep up with the changing times to sustain themselves. Since using the right marketing tactics is essential to attract qualified leads, it is important to keep up with the latest trends to improve your brand name recognition and establish your organization as a leading authority in your domain. Inbound marketing is one such marketing tactic that can help drive new leads to your site without spending big dollars on ads and commercials. It’s better to seek HubSpot support from a reliable partner to pace up your inbound marketing efforts.

So how do you keep up in such an ever-evolving and fast-paced, growing environment? Let’s take a look at some of the top inbound marketing trends that will dominate 2021 and beyond:

Social Media Marketing Strategies:  Organizations today are turning towards social media to augment their marketing strategies. Several social media platforms such as Facebook, LinkedIn are becoming increasingly popular among marketing professionals as they allow opportunities for engaging and building relationships with your target audience. As compared to traditional methods, marketing across these platforms can provide your company access to a wider customer base. 

Search Engine Optimization: Prospects that look for your services rarely get past the first three results listed in a search engine. If your business doesn’t secure a place on the first page, you probably miss out on prospective customers. Some of the SEO strategies that need to be followed include the following:

· Creating a marketing plan for your website

· Publishing blogs consistently to showcase your authority in that area.

· Publishing original, informative, and keyword-rich content (videos, texts, etc.) to showcase your capability in the area.

· Optimize your web page with relevant keywords, including geographical keyword phrases. 

Search Engine Marketing:  Also known as PPC (pay-per-click), this inbound marketing strategy uses paid services to gain higher rankings on the search engines. If you are ready to shell out money, you can easily see your site attain a quick ranking on the search engines. In specific search engines, PPC can outdo SEO tactics and offer significant ROI for organizations looking to make the most of growing consumer demand. 

Thought Leadership: It is an effective way of building trust and respect for your brand. Based on your unique expertise and knowledge, valuable and relevant content can inform, educate and engage customers. The content does not essentially need to be posted on your company website. You can post them on other websites, including that of your competitors. 

Digital Events: Organizing digital events like webinars can be a great way to gain new clients. For instance, hosting a webinar may be the right marketing opportunity to leverage. You can talk about anything about your business, its services, and more. Providing valuable insights through such digital events can help build credibility within the industry while helping you establish yourself as an authority in your domain. Digital events can be a great source of generating leads. You can use the attendees' email addresses to log in to the event for future marketing.

Final Words: 

Technology is advancing quickly, and organizations that fail to make the most of these latest trends will lose out of the race. However, to make the most of these inbound marketing strategies, organizations should consider partnering with a HubSpot partner who can help them implement a robust marketing automation software, i.e., HubSpot.

About Author

Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.