Email Marketing Specialist – IT Product Sales (AI Solutions) – Noida (#Girik1063)

Girikon is ranked 335 by Inc. 5000 in 2019 as one of the fastest growing private company in USA.

Girikon is a Salesforce Gold Partner and has expertise in the various Salesforce Platforms, including Service Cloud, Community Cloud, Sales Cloud, Marketing Cloud, Pardot, Salesforce CPQ, Commerce Cloud, Manufacturing Cloud, Education Cloud, Finance Cloud, Billing, 3rd Party integrations, Force.com development, Lightning Development, Einstein Analytics, MuleSoft and Data Migration. Girikon’s strength lies in Salesforce implementation, customization, development, integration and support.

Girikon is a Salesforce Gold Partner, HIPAA compliant, ISO 9001 & ISO 27001 certified. Along with Salesforce, Girikon also supports its customers on technology platforms such as Java, Microsoft, Oracle, Data Management services etc.

Girikon is looking for Full time “Email Marketing Specialist” with the following job description:

Location – Noida

Job Type – Full-time

Years of Experience – 3-5 years in email marketing with a focus on IT product sales, especially AI-based solution

Key Responsibilities:

• Strategic Campaign Development: Design and execute email marketing strategies tailored to promote AI-based IT products and services.
• Content Creation: Craft compelling email content, subject lines, and CTAs to increase open rates and conversions.
• Lead Nurturing: Build and manage automated email workflows to engage prospects throughout the buyer journey.
• Performance Analysis: Monitor and analyze campaign performance metrics (open rates, click through rates, conversion rates) and optimize for success.
• A/B Testing: Conduct experiments to determine the most effective email marketing practices.
• Integration & Collaboration: Collaborate with the sales, product, and design teams to align email campaigns with business goals and product updates.
• Compliance: Ensure adherence to email marketing best practices, including CAN-SPAM Act and GDPR compliance.

Required Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in email marketing with a focus on IT product sales, preferably AI-based solutions.
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Pardot).
• Strong understanding of customer segmentation, personalization, and lifecycle marketing.
• Excellent writing and editing skills with attention to detail.
• Analytical mindset with experience in data-driven decision-making.
• Knowledge of email deliverability and troubleshooting.

Preferred Skills:

• Familiarity with CRM platforms like Salesforce.
• Basic understanding of AI technologies and their application in business.
• Experience in integrating email campaigns with broader digital marketing efforts.
• Certification in email marketing or digital marketing (e.g., HubSpot Email Marketing Certification).

Competencies/Values:

• Ability to work in a start-up-like culture and conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities.
• Ability to complete projects successfully while maintaining sensitivity to political issues.
• Persuasive, encouraging, and motivating.
• Excellent negotiation and conflict resolution skills.
• Flexible during times of change.
• Ability to understand the different communication styles of team members and contractors who come from a broad spectrum of disciplines.
• Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments.

Apply

Interested candidates can submit their resume at “careers@girikon.com”