Popular Salesforce Acquisitions that has Made Salesforce a Widely Adopted Platform

Ever since its’ inception Salesforce has made several new acquisitions. With every new acquisition, the company is improving its performance. Its compatibility with the AI platform i.e. Salesforce Einstein is due to the 12 acquisitions that it made in the year 2016. All the acquisitions made by the company till date has made it compatible with all the latest technologies and applications, platforms, and business types. It is in your interest to partner with one of the best Salesforce consulting partners to know more about Salesforce and its collaborations.

Let’s take a look at some of the most successful and popular acquisitions made by Salesforce:

• ExactTarget: This tool was acquired by Salesforce to expand its pre-sales and marketing department services. This robust application has become a popular business tool as it is comprehensive and can provide them with email marketing services. In fact, this tool empowers the core marketing functionalities of Salesforce and improves its marketing suite. The complete product suite can simplify many operations such as SMS, emails, digital advertising and more.
• MuleSoft: The in-built API’s of this tool can be leveraged by organizations to build application network. Users of this tool can converse and exchange data with each other. Though, this acquisition had been one of the most expensive acquisitions, it provided Salesforce with a new direction by allowing it to provide enterprise-level solution to its users. The middleware connectivity offered by Mulesoft APIs helps enterprise to migrate to the cloud. This robust tool can provide organizations a complete view of their integration.  
• Tableau: The acquisition of this Seattle based company has been one of the most significant acquisitions as it has helped improve organizational performance considerably. Tableau is a robust and one of the best data visualization tools that has turned out to be extremely profitable for both companies. This acquisition has helped Salesforce users get access to user database of Tableau. With the help of Tableau, Salesforce users can know about their ambitious customers, which in turn can help them make intelligent decisions.
• Quip: This document management tool is used to gather, amalgamate, and store documents and spreadsheets thereby improving efficiency. Though, document processing tools like spreadsheets aren’t preferred any more, users are familiar with them. Salesforce CRM spreadsheets can be stored on the cloud. Quip is able to provide bi-directional collaboration of document together with synchronized data from Salesforce. Quip users can send videos, texts, and images apart from simple documents. 
• Bonobo: This tool can help users to gain deep insights about customers in form of texts, support calls, speech and other modes of communication. Bonobo was acquired by Salesforce to support Einstein, which is an AI powered platform that uses its self-learning capabilities to support various business operations.
• Griddable: This powerful tool helps in seamless integration of data across all cloud platforms of Salesforce. The tool offers users of Salesforce to get a grid view of data while ensuring smooth and quick migration of data. Salesforce users can access data from different sources and use it as and when required. With such availability of data, Salesforce has become a reliable CRM that can enable users to gather data from different sources and make the most of it.

Quick Wrap-up:

These are few of the many acquisitions made by Salesforce that are not just popular but also some of the most used ones. However, the list continues to grow as Salesforce is trying to team up with many more brands to provide better services to its existing customer base. To know more about the acquisitions made by Salesforce and the benefits that can be leveraged out of them, it’s prudent to seek Salesforce support from a reliable service provider.

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Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.