What is Salesforce Einstein GPT?

In March 2023, Salesforce launched Einstein GPT, the World’s First Generative AI for CRM.

Einstein GPT uses the power of generative AI to deliver personalized content across every Salesforce product, thereby making teams more productive and delivering a better customer experience.

Einstein GPT is open and scalable, and supports public and private AI models built specifically for CRM. Einstein GPT is trained on trusted, real-time data and seamlessly integrates the with the OpenAI framework to deliver out-of-the-box generative AI capabilities to Salesforce users.

The new ChatGPT app for Slack integrates seamlessly with OpenAI’s deep AI technology to power instant conversations, and provide research and writing assistance.

Whether it be sales, service, marketing or commerce, Einstein GPT for Salesforce will transform every customer experience at never seen before scale. In a sense, it opens a new door to the AI future for all Salesforce customers.

Salesforce has fused its proprietary AI models with generative AI technology in Einstein GPT that unifies and synchronises all of a company’s customer data. Using Einstein GPT, customers can now easily connect that data to OpenAI’s advanced AI models, or use their own model and natural-language prompts directly within their Salesforce CRM to seamlessly generate content that self-adapts continuously to changing customer needs in real time.

For instance, Einstein GPT can create personalized email drafts for sales reps, generate automated and tailored responses for service reps to respond to customer queries more quickly, generate appropriate content for marketers to augment campaign efficacy, and developers can get access to auto-generated code allowing them to build and deploy apps much faster.

Going Deeper: Einstein GPT in CRM

Salesforce Einstein is already delivering over than 200 billion AI-driven predictions everyday.  Einstein GPT is the next generation of Einstein, and by combining proprietary Salesforce AI models with OpenAI, customers can use natural-language prompts on CRM data to trigger powerful, time-saving automations, and create personalized, AI-generated content.

Sales: Auto-generate routine tasks like drafting emails, preparing meeting schedules, and prepping for follow ups.

Service: Auto generate articles from case note archives. Auto-generate conversational and personalised chat to smartly engage with customers. Fast track service interactions and enhance the customer experience.

Marketing: Dynamically generate personalized and engaging content faster than ever to interact with potential and existing customers across channels.

Slack : Get AI-driven customer insights in Slack for eg. smart summaries of sales opportunities and self updating knowledge articles.

Developers: Developers can auto generate code by utilising Salesforce’s proprietary language model to ask contextual questions for languages like Apex through an AI chat assistant.

Einstein GPT is in-built in Salesforce. Which means you can use your private data to tailor everything it generates suited to your unique business. And since Einstein GPT is available across the entire Salesforce platform, it can improve every single customer experience.

Salesforce understands that generative AI encompasses more than just ChatGPT. Einstein GPT  has been designed to allow seamless integrations with other language models. This allows developers to bring their preferred model using normalized APIs and an open network of AI partners.

Einstein GPT is designed to empower businesses with path breaking AI capabilities, using your own data and models to drive customer experiences.

Embedding AI into the Salesforce platform has delivered huge operational efficiencies for partners and customers.  Generative AI technology has the potential to transform the way companies engage with their customers, deliver powerful experiences, and drive customer retention. Generative AI technology will drive the next generation of customer experience.

Einstein GPT for Salesforce Developers

As technology innovation progresses, so does the way developers write and analyze code. Generative Artificial Intelligence is perhaps the most exciting development in recent years for code generation and analysis.  This technology has the power to make development faster, more efficient and accurate.

Let’s look at how Salesforce AI Research is powering Einstein GPT for developers across the globe and how it will change the way apps are deployed on Salesforce.

Generative AI for code (Apex)

Code generation involves using machine learning algorithms to analyse large amounts of existing code, and then generate new code based on that analysis. This is particularly useful for tedious tasks, such as drafting emails. One obvious and huge benefit of code generation is that it saves a lot of time for developers. Instead of writing every line of code from ground up, developers can use AI-powered tools to generate most of the required code automatically. Not only does this accelerate the entire development process, it also reduces the chances of human error.

Code generation has many benefits, including:

• Code standardization: Automating generation of repetitive code blocks that guarantees consistency and standardization of code.
• Accelerated prototyping: Generative AI based code generation accelerates the prototyping process by quickly creating run of the mill code. Codebase becomes more scalable because of standardization.
• Simplified code: Generative AI automates the creation of repetitive code blocks thereby simplifying it. Code becomes easier to maintain and scale.

Salesforce Consultants and Developers can now derive the benefits of Einstein GPT within the IDE experience. With inbuilt natural language processing capability, developers can have auto generated code created for them within the Code Builder as per their specific needs.

The machine learning algos that drive the generative AI experience in Einstein GPT are based on Salesforce’s proprietary models and enhanced with best-in-class coding guidelines.

Static and dynamic Apex analysis

Code analysis is another field where AI is making significant progress. As software development become more and more complex, it becomes increasingly challenging for developers to precisely analyse and understand the code. Salesforce is piloting a new capability this year for Apex analysis. With this feature, developers can quickly and precisely analyse large amounts of Apex code, identify potential defects, runtime and other inefficiencies.

This will save Salesforce Partners and developers a substantial amount of time and effort. They would no longer have to manually sift through each line of code to find potential problems. One of the key benefits of AI is that it can identify potential problems easily that developers may miss at runtime.

AI-driven code analysis and code generation work synchronously. Using AI powered static and dynamic analysis, patterns in your code base will be fed back into the code generation process in run time, and vice versa.

Conclusion

AI-driven code generation and analysis is changing the entire development paradigm. And this is just the beginning. Going forward, Salesforce has plans to assist with automated test generation, intelligent code clarification, and more.

If you are a Salesforce Consultant, this is an exciting time for you. Generative AI has the power to take CRM to the next level. With Einstein GPT you can get multi-dimensional insights of your CRM data and deliver never before seen value to your customers with the power of AI.

Girikon is a Certified Salesforce Development Partner delivering value to customers across the globe. To know more about how Einstein GPT can work for you, contact us today.

About Author

Indranil Chakraborty

Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.