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Powered by an extensive Salesforce Consulting Partner network, Salesforce provides access to expertise and solutions tailored for the automotive industry with their latest offering – Automotive Cloud.
Automotive Cloud is a product created specifically for automotive manufacturers, supply chain partners, dealers, automotive finance companies, and their customers. Automotive Cloud empowers businesses to deliver exceptional customer service experiences across every interaction with Driver 360, boosts top lines with better lead conversion and improved collaboration, and leverages industry best practices based automation and real-time analytics for greater productivity and RoI.
The automotive industry is going through a huge transformation as it gears up to meet the demands of today’s digital first world. Salesforce research indicates that only 1% of automotive customers had a delightful car buying experience, and only 25% auto manufacturers and dealers believe their business has adapted well to online commerce. To create new revenue channels and fix the fragmented customer experience, the automotive industry must recognize new opportunities with new selling and service models, connected and intelligent vehicles, subscriptions models, partnerships, and the heaps of data these new offerings generate.
With the rise in direct to consumer models and the surge in the adoption of electric vehicles, the automotive industry is in the midst of a new digital imperative. Automakers today recognize that with disruption comes opportunity, and businesses embracing the digital-first future with a technology platform like Automotive Cloud can have a competitive edge going into the future.
According to Salesforce, over 90% of automotive industry leaders recognize that first-party data can help significantly improve the customer experience across every interaction – like vehicle browsing, purchasing, financing, or service.
Automotive Cloud, powered by Driver 360, and built on automated, intelligent and real-time technology, delivers a unified view of the customer and vehicle lifecycle for auto manufacturers, supply chain partners, dealers, and finance agencies.
Just like Education 360 for learning and Patient 360 for healthcare, Driver 360 is built on the powerful Customer 360 platform and delivers a single source of truth for the entire automotive industry.
Whether consumers are surfing for a new car, completing a purchase, looking for vehicle financing, or want to get their vehicle serviced, Automotive Cloud is poised to drive the automotive industry through this phase of unprecedented transformation by enabling real-time intelligent personalization across the entire journey of the vehicle. With Automotive Cloud, marketers can configure ranking parameters to qualify leads to share the leads most likely to convert with the customer’s local dealer. Dealer managers can track the performance of their inventory to discover how dealers are performing to improve how they manage their inventory and vehicle allocation. Service teams can configure alerts to notify them when a service is due. And IT teams can build custom workflows with just a few clicks to automatically alert customers in case of a vehicle recall of a particular model.
Driver 360 empowers you to deliver best-in-class customer experiences
Driver 360 comes pre-built with industry specific best practices based on out-of-the-box solutions built on verified data models for the auto industry to fast track time to value.
With Driver Console, service teams can get a comprehensive view of all customer interactions and alerts across every touchpoint throughout the customer and vehicle journey, including car browsing, purchasing to vehicle servicing. With the Household Management feature, automotive businesses can aggregate their data to build a 360 degree picture of a household’s vehicle ownership and past interactions, which the dealers and other partners can use to offer personalize support and offers.
With Vehicle Console, staff across automakers, dealers and finance agencies can get easy access to holistic vehicle information like odometer readings, current market value of the vehicle and real-time service and repair information. Automotive Data Foundation, which has been built on industry standards, is the cornerstone of Automotive Cloud. It creates a trusted data foundation that allows for interoperability, compliances, data protection and data sharing.
Drive revenue through better lead conversion and communication
Today’s customers prefer digital first engagement. Which means automotive businesses, dealers and partners need to collaborate seamlessly to drive sales, manage inventory, and deliver enhanced customer experiences.
Automotive Lead Management encourages collaboration right across the value chain that includes automotive manufacturers and dealers. It enriches leads by providing comprehensive customer and vehicle history, enabling users to direct the high priority leads directly to the customer’s preferred dealer coupled with comprehensive information about their preferences, needs, and interaction history.
Dealership performance can be easily analysed by region and lead pipelines can be monitored better with Dealer Performance Management. This enables auto businesses to focus their efforts and facilitate better coordination across sales agreements, customer visits, partner affiliations, forecasts, incentives, and much more.
Powerful AI and analytics for increased productivity and cost savings with industry-specific automation,
With rising prices of raw material and parts, supply chain limitations, and huge investments in EVs, automotive businesses need smart automation, AI, intelligent analytics based on seamlessly connected data to lower costs, identify new streams of revenue and empower users to make better informed decisions.
Flow for Automotive Cloud allows users to build and deploy intelligent workflow automation with just a few clicks. Flow’s integration and configuration capability makes it easy to create and deploy branded automation experiences like order status updates or delay notifications to enable users to accomplish more tasks with lesser resources, improve efficiency, and deliver enhanced customer experiences at scale.
With Analytics for Automotive Cloud, automakers can get deep insights to track and improve business performance. Analytics comes with purpose-built dashboards and views that give business users a detailed snapshot of business performance, customer and vehicle lifecycle, and trends, to yield faster and better business outcomes.
With Salesforce Genie, automotive businesses can unify complete customer and vehicle data across multiple channels across all interactions by aggregating vehicle, service and interaction data into a unified, real-time, customer profile.
With Automotive Cloud you can deliver unified purchase and service experiences. It empowers you to automate processes, get intelligent insights. Now you can transform customer insights into real time, rich, seamless experiences.
- Get an enriched view of your customers, households, vehicles, and assets to enable real-time, purposeful engagements.
- Automate business processes easily with just a few clicks.
- Simplify integrations across automakers, partners and collaborators and deliver branded experiences with just a few clicks with Flow for Automotive Cloud.
- Get intelligent insights and make better informed decisions.
- Customer facing teams can use the power of AI to engage smartly with customers across every touchpoint.
- Drive real-time, engaging experiences.
- Drive sales and service. Delight customers throughout the entire sales and service journey with a solution purpose built for the automotive industry.
Here’s what you get with Automotive Cloud to power customer engagement.
Driver Console
Get a 360-degree view of all customer interactions and easily configure custom alerts for your teams.
Vehicle Console
Access important information such as vehicle details, warranties, or service reports.
Household Management
View complete history of a household’s owners and vehicles to deliver personalised support and offers.
Automotive Lead Management
Forward high-priority leads directly to the customer’s preferred dealer.
Partner Performance Management
Easily track performance of partners and seamlessly collaborate on site visits, incentives, and more.
Automotive Data Foundation
Ensure data protection, compliances, and data sharing.
As a Salesforce Consultant, Girikon recognizes that Automotive Cloud comes with limitless possibilities to enable automotive companies make their business future proof. To know more about how you can leverage AI, Automation and Analytics to significantly improve decision making, drive efficiency and boost revenues for your automotive business, contact one of our experts today.
About Author
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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