A popular term that we constantly hear today in the tech marker is Cloud Computing. Salesforce is one of the technologies that is dominating among all the the cloud computing solutions.
In this blog, I ( A Salesforce Consultant) will give a brief introduction of Salesforce and will answer few questions: Why Salesforce? What is Salesforce? What are the services offered by the Salesforce?
Why Salesforce?
1.People who are using Salesforce say it’s unique for three major reasons:
• Fast: If we talk about the legacy CRM system, it takes year to deploy. But Salesforce provides you a fastest path from Idea to App. You need not to think about the infrastructure but building your app.
• Easy: In easy to use category Salesforce is the Boss. You need to spend more time on developing rather than figuring it out.
• Effective: The ability of customizing Salesforce to meet your business needs, consumers find it very effective.
2. Salesforce is handy, it is there on cloud, a device and internet connection and your team is good to go.
3. As compared to other CRM’s, Salesforce is easy to integrate. You can integrate Salesforce to your Outlook as well as your accounting software.
4. Salesforce is highly scalable to your growth.
5. Salesforce is for all, even the startups and small businesses can use Salesforce.
Salesforce is affordable considering its vast variety of services.
What is Salesforce?
I hope I have answered the above question well, why should we use Salesforce. Now it’s the time to discuss what is Salesforce?
Salesforce.com is a company and Salesforce is a technology. Salesforce.com started as SAAS (Software as a Service) CRM Company. Along with various software solutions, now Salesforce.com provide a platform named Force.com for the developers for building and distributing custom software (PAAS).
Salesforce is the technology which works on Multitenant Architecture, that describes multiple users can share the common access to the software instance. On Salesforce platform, software and infrastructure upgrade happen automatically. So your organization need not to worry about managing technology, rather focus on innovation.
What are the Services offered by the Salesforce?
The importance of Salesforce in Cloud Computing market cannot be understood completely, without knowing about the wide variety of products and services that Salesforce offer. Below are the cloud services that are offered by Salesforce:
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Salesforce Community Cloud
• Salesforce Marketing Cloud
• Salesforce Commerce Cloud
• Salesforce Analytics Cloud
• Salesforce App Cloud
• Salesforce IOT Cloud
I tried to touch the basic technical aspects of Salesforce in this article. We as an organization and Salesforce implementation partner provide Salesforce development services in all the major areas.
The success of any software implementation depends on the user adoption rate. In any organization, a new system is implemented for the betterment of its employees as the new system eliminate some or all redundant process, manual efforts.
Well, it is not necessary that the newly implemented system does the above-mentioned work. In short, it helps in boosting the employees’ efficiency.
The same goes for Salesforce Implementation . If your employees’ are not used to Salesforce environment, then it will be quite difficult for the users to adopt the system and work on it on the daily basis.
“There are innumerable reasons determining why users are not adopting a new system. In the below segment we will be discussing those factors and solution for solving them and getting more and more users onboard.
Training Sessions for the End Users:
It is important to provide full-fledged training, especially to the immediate end users before switching to a new Salesforce solution. Video, tutorial, live demo, webinars on UAT Mode proves to be quite beneficial and helps a lot in adapting.
One can also provide customized training for different users depending on their permission, groups. When the employees attend the training, they share their doubts, feedback about the solution which in turn helps in making the solution even better for the employees.
Prepare the End-users:
It is important to keep your users notified that a new system will be introduced to them for their daily work. You can do this 1 month or 15 days prior to the implementation depending upon the system.
You can start with pamphlets, newsletters, etc., and as the implementation day approaches you can organize one to one training so that user adoption is smooth and the user will also not find that hard to settle with the new system.
User Manual for the users:
It is a good practice to provide User Documentation of newly developed system so that the end users can refer that document whenever they get stuck. User manual with system images gives more clarity and helps the end users to find the solution easily.
Realize your users the need of new system:
It is vital to explain the need for introducing a new Salesforce solution to the end users and what benefit can one achieve from the new solution so that the adoption is less complex.
Implement the new system in sync with the existing business flow so that the users can understand it and find it not hard to adapt it.
Provide support to the end users after implementation:
After the implementation, provide hands-on training to the users and resolve all the queries asked by the users. Sometime, a user may get confused by seeing new user interface may end up asking minor questions. All you have to do is be patient and answer all the questions asked and show them how to achieve it.
That’s all for this article, in case you need a Salesforce Consultant , Salesforce Implementation Partner or Salesforce Development Services then please feel free to reach out to us at sales@girikon.com
Girikon is a one-stop destination for Salesforce Development related work having its offices in USA, Australia and India
Who is a Salesforce Consultant?
A Salesforce Consultant is a knowledgeable, experienced person who helps in utilizing your CRM qualities to the fullest which will benefit your business.
Finding a suitable Salesforce Consultant who can be fit for your business is never an easy task. You need to have confidence in their Salesforce experience, knowledge, problem-solving abilities.
Automation has now become an indispensable part of every software and service, Salesforce Marketing Cloud is a packet of digital marketing automation and analytics. It’s good to see website analytics and email data that run together seamlessly and where we require it. More profits have come out with the partnership between Google Analytics 360 and Salesforce. It allows trailing campaign data and website performance metrics from Google Analytics and makes it available within Salesforce Marketing Cloud.
With this integration, transactions that occur outside of email, or landing page templates generated by the tool are traced. Google Analytics serves as a data hub covering the success of different campaigns from different tools, marketers can get a more comprehensive picture of their email journey and mobile marketing efforts and how they affect website behaviour and conversions.
Integration has allowed a new set of metrics accessible in the Marketing Cloud interface:
Site Usage
Sessions
Bounce Rate
Goals
Goal Completions
Goal Value
Goal Conversion Rate
Abandonment Rate
E-commerce
Ecommerce Conversion Rate
Revenue
Transactions
Average Order Value
Till now, there was no way to view Google Analytics data along with email metrics. The most simple solution to this problem has always been to use constant campaign tracking parameters, export data from diverse systems, and mix them together in a third reporting suite. Now the process has become simple which means marketers have perspicacity at an arm’s length. It tracks traffic on the website, check clicks to the website and determine the source of traffic on the site. Google Analytics 360 provides easy reporting. The integration uses campaign tracking parameters from emails to correlate website visits with a Marketing Cloud campaign.
When you connect this data with the offline exchange and qualified lead data from Salesforce Sales Cloud, we are proposing the free-flowing marketing data paradise we’ve all fantasised of.
With this increased feature, we as a Salesforce Consulting Partner are delighted as we can provide our customers with satisfying solutions.
It is a worldwide truth that Salesforce is World’s number one CRM. It will be quite obvious for the business owner to go with Salesforce CRM for their business. If you need clarification on why you should go with Salesforce CRM, then please check out my previous article here.
Let us now assume that you will use Salesforce CRM for your business for the sales management. Now, its functionality is not limited to sales management only, you can expand its functionality depending upon your business model.
Salesforce CRM will not only boost your sales process but it will also display the loopholes in your business process like cold leads, lost opportunities, contact or leads having insufficient data, etc., through “Reports & Dashboards”.
You can generate a lot of reports based on different parameters and apply various filters and know what needs to be fixed to improve the efficiency. Like this there are many features of it which can improve your process.
To offer timely services, you can make use of case management, where you can set the priority of the case and assign to the concerned agent. So, for every problem there is a solution available with the Salesforce.
Can I implement Salesforce on my own?
The answer is easy. Yes!!! For sure you can configure and setup Salesforce CRM for your business. But to take the full advantage of such a good CRM you will also need assistance from a Salesforce Consultant.
A Salesforce Consultant has comprehensive knowledge & experience in Salesforce and knows every in and out of it. You can bring the hidden features of the CRM on your table so that you can juice it and bring maximum profit.
How hiring a Salesforce Consultant can help you?
So, you can implement Salesforce CRM on your own but for making use of its full capacity, it is also recommended to hire a Salesforce Consultant.
Save the time of your colleagues: When you implement a new system and need immediate result then you have to learn to operate it quickly so you attend training of that system. Now, this training part is newly added to your old routine so now your colleagues will provide undivided attention to training and normal job responsibilities.
Now, hiring a Salesforce Consultant is beneficial in this case. If there was no deadline for achieving result, then you could have gone with the training and invested a good amount of time. But, now you need result soon so Salesforce Consultant can do the setup, customization to yield a solution and your team can focus on their job.
Going with Coding standards: Hiring a Salesforce Consultant also means that whatever customization they are doing is following the best practice which means your system is protected from web hacking, making your software stable and the quality of the software is also improved.
Fast Support & Maintenance: After implementation, customization your system was working really well. Now after some time, you start facing some issue which is hampering your production and efficiency. So, with the help of Salesforce Consultant, you can always rely on them for support.
How hiring a Salesforce Consultant Increases ROI?
Adapting New System: You have implemented Salesforce CRM for your business. Now after proper training and guidance when your employees will start using that system then it will improve their efficiency, redundant data will get reduced, you can track their work (leads, opportunities), know their pipeline.
You will have a better idea of your business flow. You will come to know about the issues faced by your employees and then you can also work on it. So, this is also increasing your Return on Investment.
That is all for this article, in case you need Salesforce Consultant for any Salesforce related work, then please feel free to reach out to sales@girikon.com
For any sized business, one should have a robust and efficient CRM (Customer Relationship Management) software solution to increase the productiveness and revenue of your organization.
Now the question comes to one’s mind is which CRM to choose for your business? Selecting an ideal CRM is utmost crucial for your business as with the help of this tool you will manage your leads, customer services, sales, etc.
According to the Gartner Report, the Customer Relationship Management Software Market Grew 12.3 % which means people all around the world are relying on CRM for managing their business.
There are abundant of CRMs available to serve your business needs but one should be careful while selecting the right CRM for your business.
Before proceeding towards an ideal CRM, let us understand few important parameters which you should check before selecting a CRM.
Available for any (small/mid/large/) scale business or Non-Profit Organization.
Pricing
Features like lead to opportunity management, Reporting Management, Customer Service Management.
Automation of the CRM as per the need for Workflows, Approval, Flows, Triggers, etc.
Report Generation, Sales forecast, etc.
Integration with Social Media Platform, Email Marketing Platform.
Ability to implement a new feature on CRM by installing 3rd party tool or by customization.
Overall security of data.
Compatibility with all devices and available as an app for the mobile user.
As per the recent article “Best CRM Software 2018”, it is understood that Salesforce.com’s Customer Relationship Management (CRM) service is the best CRM for your business and it matches with the above mentioned parameters as well.
In this article, I will be explaining to you why you need Salesforce Services for your business and how it will help you in the long run.
Talking about the Salesforce CRM, it helps in the lead to opportunity management, getting reports by taking various parameters into consideration. If you need any particular feature in your CRM which can enhance the process, then you can also install a third-party app from the AppExchange.
You can also take help from Salesforce Consultants who can assist you in guiding and developing a complex solution in Force App Cloud.com. These solutions make your CRM even powerful.
Salesforce also offers Community Cloud with the help of which you can connect and collaborate with your clients, vendors, employees to form communities. You can handle articles, FAQs for your portal easily and your customer can find the solution to the general problems on your portal itself.
Your customers can also create cases from your portal (community) and that case can be assigned to the agents or the case can be escalated based on the workflow. With the help of Community Cloud, you can offer the best customer support services to your customers and boost up your sales.
Next we have Salesforce Marketing Cloud, with the help of which you can manage various email campaigns, Social Media Marketing, Advertising, B2B Marketing Automation for lead generation, product promotion on various social media platforms, and much more. You can shoot emails for different purposes and track their report.
It is always beneficial to have some forecast, logical recommendations with an explanation, about your business so that you can avoid taking the wrong decision which can affect your sales figure. Einstein Analytics does the same for your business by prediction. It analyses the data in the system and then gives you the recommendation for your business.
Now we have come to the end of this article, I hope this will help enlighten you about the Salesforce Services and how it can benefit your business.
In case you need help in any of the above Salesforce Consulting Services, then you can surely contact us. We are a Salesforce Consulting Partner and offering out-of-the-box solutions.
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Are you looking to draw the most out of your Salesforce Instance? At Girikon, we empower businesses of all sizes implement, tailor and optimize Salesforce by leveraging our expert Salesforce consulting services. Our tailored solutions align with your unique business objectives to augment operational efficiency and profitability.
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As an expert Salesforce Consulting Company, we strive to elevate your Salesforce Experience through our end-to-end services.
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We deliver a tailored Salesforce setup that aligns with your business needs, ensuring a seamless transition.
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Our team creates custom Salesforce solutions that seamlessly integrate with your existing workflows thereby boosting efficiency and productivity.
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Our experts ensure a smooth transition from legacy systems, prioritizing data integrity and minimizing business disruption during migration.
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Unlock the full potential of Salesforce with Girikon – one of the best Salesforce Consulting Partners. From strategy to support – we have got you covered. Our team of experienced and certified experts are here to power your success by seamlessly implementing, customizing, and integrating Salesforce to meet the unique needs of your business.
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With our Salesforce consulting expertise and in-depth industry knowledge, we guarantee the successful execution of Salesforce initiatives across various sectors, including
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FAQs
How to Zero-in on the Right Salesforce Consultant?
Besides having technical acumen required to understand business needs, a reliable Salesforce consultant should have proven experience in your specific industry, as well as with the Salesforce products you’re using. Besides offering customized solutions, they should also have a strong track record of handling projects similar to yours. It’s also important that they follow a clear and structured methodology for both implementation and ongoing support, ensuring a smooth and efficient process.
What Approach do You Follow While Integrating Salesforce with Other Systems?
As one of the reliable Salesforce Partners, we recommend the most effective ways to integrate Salesforce with your existing systems, enabling you to fully realize its value and potential. This includes Salesforce integrations, APIs, MuleSoft, and other third-party integration solutions.
What Methodologies do You Use for Salesforce Implementation?
Our methodology supports everything from basic implementations to the complex ones. We follow a structured approach:
Assessment & Strategy: Our Salesforce Consultants evaluate your current capabilities, technologies, business processes, and requirements to develop a clear roadmap.
Foundation & Scalability: We establish a strong foundation designed for long-term growth and adaptability.
Tailored Implementation: We customize the solution to align with your organization’s unique needs and priorities, ensuring maximum impact.
What post-implementation support do you offer for Salesforce solutions?
Our support goes beyond implementation—we help your organization maximize engagement with Salesforce, ensuring you get the most value from your investment. We offer managed services to maintain and optimize your Salesforce environment and assist in expanding its use within your organization. As one of the trusted Salesforce Consulting Companies, we provide guidance in developing long-term roadmaps for sustained growth.
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