Salesforce Health Cloud

Pharmaceutical innovation from Health Cloud allows pharmaceutical companies to deliver personalised engagement and support experiences to patients and reduce operational costs while assisting patients navigate through their health journey. Health Cloud connects all patient centric data on a single platform and provides intelligent recommendations to enhance support programs to help you achieve targeted results for patients. Patients can be enrolled directly by a call center agent or by using forms on the patient portal. With Health Cloud, patient liaisons can see details about the program, such as products, services and overall goals. Once patients are enrolled, they can log in to view and authorise any necessary consent forms right from their mobile app. Patient liaisons can also interact directly with patients from a single console and offer services like adherence reminders, copay programs, benefits investigation or in home support. With Health Cloud, patients are kept informed and are supported throughout their entire journey with automated text messages and emails on progress updates. Patients and liaisons can access important resources through secure portals and mobile apps. Access to Therapy A new diagnosis often leaves patients overwhelmed. Patients want to have answers to questions like -How do I get started on treatment? Is the treatment affordable? How does the pandemic affect my access to therapy? Who do I approach for guidance? Onboard quickly, engage, and scale. Getting patients on therapy fast is critical to establishing engagement. That’s where a smooth and convenient onboarding process comes in. Guided enrollment allows service teams to provide critical resources, including insurance verification and copay coordination effortlessly. It is equally critical to create an easy-to-use patient portal for maintaining a 24/7 contact with patients. This allows engagement on any device so patients can get what they need — from relevant educational material to adherence reminders. With the Connect the Patient Experience solution from Health Cloud, you can scale patient service programs and reduce costs. Financial Support Many patients are anxious about the affordability of their therapy. The affordability concern ma also arise midway through the treatment. Withour proper guidance and help, they are at risk of abandoning treatment prematurely. Educate, support, and coordinate. With Health Cloud, pharmaceutical patient support teams can access funding sources for those in need quickly. The Connect the Patient Experience solution enables that by providing a 360-degree view of patients along with financial assistance options for specific therapies. It also suggests key information that can be shared with patients to help reinforce the benefits of staying on course of treatment, even in tough times. This allows patients to maintain the care they deserve for as long as is necessary. Therapy Adherence In today’s pandemic reality, it has become more difficult than ever for patients to adhere to their treatment plans, often a challenge task in normal times. The time is now right for organizations to partner with patients so that they can get the best possible outcomes. Analyze, identify, and check in. Analytics are key to revealing insights that can empower pharmaceutical companies to identify patients who are struggling to stay on the therapeutic course. Predictive insights can help reveal patients who are at risk of deviating from the prescribed path or simply stop treatment. With Connect the Patient Experience solution from health Cloud, pharmaceutical companies can receive proactive AI-driven recommendations for next best actions, like reminders or creating learning journeys. This will enable organizations to help patients course correct by providing highly personalized and compliant experiences. How can Pharma Companies Drive Engagement from Diagnosis through Adherence with Health Cloud? In today’s pandemic context, pharmaceutical innovators are moving faster than ever to engage patients with personalized insights and recommendations. Their goal is to get to the best possible outcome by making it easier to start and stay on course of  treatments, no matter what the situation is. Here’s how pharmaceutical companies can create a patient-centric experience that reduces operational costs, is compliant, and scales by therapeutic scope. Accelerate R&D Innovation Transform therapy development with a 360-degree view of trials. Reduce time to market by integrating teams and systems on a unified, secure platform and access real-time data on any device. Boost patient recruitment and retention with personalized communication. The Salesforce accelerate R&D Innovation solution from Health Cloud lets life science companies connect with trials teams to finding new ways to innovate faster. Lightning allows easy configuration of the apps you need, enabling teams to collaborate during every phase of clinical development such as study design, study start up, site selection and execution. Teams have easy access to study documents and can share with staff and investigators and then store their findings on the Salesforce platform using partner apps from the AppExchange or third-party apps pulled from API libraries in integration cloud. Clinical research associates and other field personnel can stay connected 24/7 across any device. Analytics show each team member a complete view of all their activities and they can view real time status updates on study start up and subject enrolment to get data insights and determine next best actions. Clinical data is pulled into Health Cloud and shown in a streamlined patient management console letting you manage patient trials while collaborating across the trial teams. This allows subjects to have the necessary support to successfully participate. Salesforce community cloud lets you connect stakeholders to important documents and resources, quickly recruit patients and collaborate with patients and investigators within a secure authenticated portal. Marketing Cloud lets you send personalised email and text messages to keep everyone informed and up to date. Connect Patient Experience Deliver tailored support programs at scale, deliver personalized patient experiences, and track and monitor performance with built-in analytics and AI. The Salesforce Connect the patient experience solution from Health Cloud lets pharmaceutical companies deliver personalised engagement and support programs across a single platform. To reduce operational costs and help patients manage their disease while navigating their healthcare needs.  You can connect all your data on a single platform to drove predictive recommendations and improve support programs to achieve targeted patient outcomes. Deliver programs at scale to drive awareness with patients and physicians using Salesforce Health Cloud and enrol patients directly through a call centre agent or using forms on the patient portal. And Patients can stay informed and supported through their entire journey using automated email and text messages through a secured and authenticated portal directly on their mobile. All while letting pharmaceutical companies have a complete view of their patients on a connected intelligent platform

Salesforce – a cloud-based CRM has a record of being the most widely adopted CRM platform by businesses of different sizes and domains. With its wide array of features and functionalities, Salesforce has helped businesses achieve their business goals. Salesforce has helped businesses supercharge their selling process by augmenting collaboration, creating personalized experiences, and removing data silos. Like any other sector, Salesforce has revolutionized the healthcare sector by ensuring better collaboration among health care teams, augmenting patient-provider relationships, and eventually attaining enhanced health outcomes.    The Salesforce Health Cloud released in 2016 has exhibited several advantages for the healthcare sector. To know more about Salesforce and its benefits, it makes sense to partner with one of the best Salesforce consultants. Let's explore some of them: Get a Complete View of Patients: It is possible to get a clear picture of every individual's profile, including their data (non-clinical and clinical), communications, demographics, and other essential information from claims system, EHR, and more from a central location. Empower Patients: This cloud solution empowers patients and healthcare providers to track the progress of health goals. It is possible to connect in real-time to address patients' queries or family members' queries from a single device.   Provide Quicker Personalized Care: With this cloud solution, it is possible to monitor cases and prioritize tasks based on instant needs and degree of importance. Apart from this, it is possible to section inhabitants in terms of demographics, risk, and other parameters while collaborating across the entire network of care providers while setting reminders for patient follow-up. Enhance EHR: Since it is possible to access the right data at the right time, earning patients' trust becomes easy. Health Cloud enables users to unravel EHR systems and integrate apps securely and flexibly. Why Should Healthcare providers use Salesforce? Connect Disparate Data Sources: Removing data siloes is what Salesforce is known for. An average system uses multiple systems such as EHR, Insurance claims system, billing information, lab reports, etc. This wealth of data is scattered across several systems and therefore isn't very useful. By using APIs, all types of data can be integrated securely with Salesforce. Besides this, tools like Mulesoft Accelerator reduces the burden on IT teams. By efficiently bringing together disparate patient data in a single place, healthcare providers are empowered to make better decisions and spend more time on patient care.  Make Intelligent Use of Data: Salesforce can be leveraged to improve health outcomes by using its analytical capabilities on data. Tools like Tableau, formerly known as Einstein Analytics, provides healthcare providers with actionable insights so that patient need can be proactively fulfilled by anticipating their needs. It is also possible to identify high-risk patients via risk stratification to get enrolled in the right health care management program. In other words, Salesforce empowers healthcare providers to make data-driven decisions, ultimately leading to greater patient-provider satisfaction. Collaboration of Care Team: Salesforce empowers healthcare providers to create a team that would include members of the patient care community, including physicians, household caregivers, or any one part of the healthcare journey. This becomes possible as Salesforce Health cloud develops on the capabilities of the service cloud. Individuals can assign tasks, send messages from any device, or view care management plans based on their team position. In short, it is a win-win situation for patients and providers.  Personalized Experiences: Consumers today expect personalized experiences across their journey with a brand. With Salesforce, it is possible to personalize every step of a customer's healthcare journey. Contact center agents can offer precise and tailor-made answers to patient queries as it is easy to access relevant information from visual care timelines and patient data cards. By consolidating clinical and non-clinical data in a single place, personalized care plans can be created. Besides this, healthcare providers can also address specific requirements of patients even before patients bring them up.  Moreover, based on patient preference, patient communication can be handled through calls, messages, or an online Salesforce portal. The innumerable opportunities of personalization offered by Salesforce can deepen patient-provider relationships, build trust and lead to better health outcomes. Data Security: For healthcare organizations, data security is of utmost significance. Breach in data security will not just put patient safety at stake but can cost millions. Salesforce allows organizations to stay in control of their data by staying HIPAA and HITRUST compliant. Healthcare organizations can ensure that electronically protected health information (ePHI) is encrypted and can be accessed only by authorized users using Health cloud associated with Salesforce Shield. Irrespective of the restricting nature of the regulatory guidelines, Salesforce paves the way for advancement. Healthcare companies can pick from the vast array of the available native Apps present on the App Exchange platform to add functionality to improve processes without compromising on data security.  The Bottom Line: As we step into the New Year while enduring the pandemic, healthcare providers require operating as efficiently while offering first-rated care. Besides ensuring the aforesaid, Salesforce Health Cloud can provide a 360-degree view of a patient, which paves the way for intelligent data usage at every stage of the patient care journey. This empowers healthcare providers to offer services that best meet patient expectations. Healthcare providers should consider contacting certified and experienced Salesforce Implementation partners to implement Salesforce Health Cloud. By creating innovative healthcare solutions, implementation partners will empower organizations to meet the evolving needs of today’s healthcare industry. All the healthcare players such as hospitals, nursing homes, pharmaceuticals etc. can benefit from custom solutions offered by these service providers.

Like any other industry, organizations that are a part of the healthcare industry are focused on augmenting health outcomes and driving efficiencies. However, most of them depend on legacy systems that fail to provide a 360-view of the consumers, thereby hindering collaboration and innovation. On the other hand, healthcare consumers have high expectations for personalization and easy access to medical resources. To drive change, healthcare providers adopt robust and innovative solutions that can help them manage various processes in a more secure, seamless, and intuitive way. With an integrated CRM like Salesforce, healthcare processes can be optimized, costs can be minimized, and performance can be enhanced. Compliance systems can be developed, and a secure healthcare environment enabling 360-degree views to connect and engage every stakeholder can be created.  Studies conducted reveal that a significant percentage (about 83%) of healthcare administrations use cloud-powered solutions, while 9.3% aim to do so shortly. Since the release of Salesforce health cloud, healthcare providers can work more efficiently and collaboratively, which not just leads to better patient and provider relationships but also better health outcomes. It makes sense to get in touch with one of the reputed Salesforce consulting partners to know more about it. Let's understand the reasons why healthcare providers should leverage Salesforce: Connect Siloed Systems: Like any other industry, data siloes are created due to disparate systems. Hospitals use multiple disparate systems in the healthcare industry, including EHR, insurance claim systems, billing and marketing details, lab reports, and more. Since this humongous amount of data is scattered across multiple systems, it isn't of much use. A cloud-based CRM like Salesforce can help integrate all the systems so that data can be securely integrated into a single place. This allows healthcare providers to work more efficiently, make informed decisions, and focus more on patient care.  Make Use of Data Intelligently: Salesforce can be leveraged to improve health outcomes. Tools like Tableau provide actionable insights that healthcare providers can use to anticipate and fulfill patients' needs. In other words, Salesforce allows healthcare providers to make data-driven decisions that will lead to greater patient-provider satisfaction and better health outcome.  Augments Collaboration of Care Team: Salesforce health cloud allows healthcare providers to create 'Care Teams' as it is built upon the capabilities of the service cloud. Care teams comprise household caregivers, physicians, specialists, or anyone involved in a patient's healthcare journey. Depending on their positioning in the team, participants can view a care management plan; allocate tasks while sending messages to and from any device. Care teams promote collaboration, which increases productivity, which is a win-win situation for patients and providers. Personalized Experiences: Consumers expect personalized experiences and Salesforce can be leveraged to personalize the healthcare journey of people at every step. By consolidating clinical and non-clinical data in one place, personalized plans can be created. Patient communication can be managed based on patients' preferences through texts, calls, or the Salesforce community’s portal.  Ensure Data Security: One of the major concerns for healthcare companies is data security, as a breach in security can put patient safety at stake. Salesforce allows healthcare organizations to stay in compliance while ensuring data security. Using Salesforce health cloud and Salesforce Shield, electronic protected health information can be encrypted, which is only accessible to authorized users.  Quick Wrap-up:  As the world continues to deal with the pandemic, healthcare providers require operating as efficiently as possible while providing high-quality care. Salesforce Health Cloud aids this in several ways, but it all boils down to one advantage, i.e., providing a 360-degree view of the patient. By enabling intelligent usage of data at various stages of the patient care journey, healthcare companies are empowered to provide the level of service that patients expect. To implement Salesforce health cloud, it is important to get in touch with one of the reliable Salesforce consulting companies.

The healthcare industry is extremely competitive and versatile. To sustain in this competitive landscape, the healthcare industry requires evolving and taking healthcare innovation to new heights. Though, healthcare organizations are focused on improving patient care, as well as their processes, most of them still rely on legacy systems that are inefficient to meet the evolving needs of the organization, as well as its customers.  This is because customers are looking for easy access to quality healthcare services along with personalized care. To drive innovation, healthcare players require adopting technology solutions such as a robust and comprehensive CRM system. Such a system besides helping manage patient data securely and integrating various processes for driving higher productivity also maximizes customer satisfaction level. As one of the most popular CRM, Salesforce offers Health Cloud – a patient relationship management system that has now become an indispensable tool for healthcare companies. To know more about this innovative cloud solution, organizations should consider partnering with one of the reputed Salesforce development companies.  What is Salesforce Health Cloud? Salesforce health cloud is a cloud-powered solution that is leveraged by medical organizations for managing their patient relationships. It allows users to get a comprehensive view of a patient by integrating data available from medical records stored electronically, create smarter care decisions, and connect patients with their caregivers while managing entire patient data.   The cloud-powered solution empowers organizations across the globe to associate their workers, patients, and collaborators with instant information and augment their protection and well-being. The solution can be promptly positioned and can be significant to small and large organizations alike. Some of the Key Benefits Offered by Salesforce Health Cloud So, whether you identify yourself as a payer, a provider, a pharma, or a medical devices company, Health Cloud offers tangible benefits for your in-house teams and your customers. Listed below are some of the significant benefits of the Health Cloud solution. For Providers:  Salesforce health cloud doesn’t replace your EHR (Electronic Health Records) rather it enables you to unravel legacy systems and integrate apps in a flexible platform while using insights for impelling a patient-centric approach to care. Besides enriching your EHR, Health cloud offers the following benefits specifically for the providers: The cloud solution offers a complete view of patient data including minute details such as appointment history, current health status, specialists and medications recommended that too in a single place. It helps in creating a customized care plan for patients while building connections in the caregiver community thereby providing a complete patient experience.  By leveraging private Salesforce communities, patients and caregivers can securely communicate with each other by sending and receiving messages to each other.  For Payers: Since Health cloud offers certain features that are tailored to the needs of the health insurance industry, payers can engage with providers and other members in an efficient way. It is possible to get a 360-degree view of members through proactive identification of risks, operation management, and real-time incorporation of apps with EHR’s and legacy systems.  By having a complete picture of members, agents can provide personalized communications and other support services through quick and intelligent recommendations. Agents can provide detailed support and quicker resolution to cases if they have access to detailed information about the members. For Pharma/Biotech Companies: Health Cloud enables Pharma companies to: Streamline compliance: Patients can have quick access to medicines through prior authorizations, patient sign-ups, and accomplishment tracking. These steps act as an initiating point to scale-up treatment-specific programs so that operational costs can be reduced and the quality of healthcare can be enhanced. Gather information from patients or their HCP (Health care providers) directly regarding approval of scripts, prior approvals, product complaints, and other information that can be easily analyzed for the purpose of reporting.  Personalize the patient experience by helping pharma companies and patients or their providers to connect across their desired devices that too in real-time. The cloud solution offers case management capabilities offering any point access that helps organizations to understand where a patient is in his/her healthcare journey at any point in time.  Final Words: The Health Cloud solution by Salesforce is a healthcare CRM with infinite potential and can be leveraged for improving patient relationships and enhancing the quality of medical services. However, to make the most of this robust solution, it is necessary to integrate the Cloud into the existing systems and software infrastructure of the healthcare organization and tailoring it to meet its specific needs through tailor-made apps and add-ons. To leverage the benefits of Salesforce health cloud, it’s prudent to get in touch with a reliable Salesforce partner who can help you understand, implement and integrate the robust solution. 

Q) What is Health Cloud? As in today’s world people are generally suffering from various diseases. And they need to consult doctors time to time, still they don’t get any relief which results into changing the doctor which is also cost consuming. So for this Health Cloud, supports in creating a one to one relationships of the Health services provider with the patients. Health Cloud’s main aim is to connect the caregivers and patients with a focus on patient’s graphs that has been obtained from various medical devices, electronic medical records etc. Health Cloud provides a complete view of the Patient’s data. Salesforce focuses on making the system flexible for keeping tracks of the patients and also how the patients population can be controlled in a great way. Private special community is the component/medium through which patients and caregivers can communicate directly with each other. The company is working with leading software vendors and systems integrators to tie together existing medical IT systems and layer on Salesforce’s trademark customization. Taking an example: A person suffering from dengue visits a care center telling his/her problem about joint pain. But the doctor on duty may be new and thus not knowing the patient has already visited twice for the same problem. If all these information was fed in the database, the process could have been much easier leading to a much better treatment. How Salesforce collided with Health Care providers? Firstly, the health care providers start putting their patient’s data in the form of records in Salesforce to keep all the information related to patients secure. Then the Insurance and pharmaceutical companies after realizing the big competition decided to use the software for keeping the patients data and the prescribed medications. Installing Health Cloud in salesforce Go to setup-> search for Accounts in quick search bar -> Account settings -> Edit -> enable “Allow users to relate a Contact to multiple Accounts”. Install the Health Cloud package. Login as a System Administrator and Install. Setup the org- Setup my domain and deploy to users. Assign the default Record Types, Page Layouts and Permission sets to the System Administrator profile. Configure Health Cloud Profiles, Permission Sets and roles. Customize the Health Cloud Console i.e. key components and attributes according to the company needs. Migrate the patient’s data.   Benefits of Health Cloud: Complete Patient’s health View: Track patient’s Health Status and provide proper medications. And also teach them how to deal with it keeping it transparent. Smart patient management: Schedule the appointments for patient’s. Collaborate patients with caregivers through Private Community like a family. Connected patient engagement: Health Cloud makes it possible for the patient to get involved in their treatments by handling them remote monitoring and also provides the chance to coordinate with the primary providers and care coordinators till the end of the treatment Salesforce Health Cloud: It collates the complete information of the patient in one software so it is easy for health cloud to make decisions and hence start the effective treatments. And the patients can also access their complete status or medications through mobile applications. Salesforce Health Cloud View: Limitations of Health Cloud: Health Cloud is available in Microsoft Internet Explorer 10 or 11. In timeline, the field showing the number of days can show negative days also. The “After” option doesn’t work in recursive tasks. By clicking the “Edit” option on objects detail pages in console will refresh all the tabs in the console. Pricing: Health Cloud for Enterprise Edition: $300 USD per user per month Health Cloud for Unlimited Edition: $450 USD per user per month That is all for this article, in case you need Certified Salesforce Consultant for any Salesforce related work, then please feel free to reach out to sales@girikon.com

While Girikon has been delivering custom developed healthcare solutions on the Salesforce Platform to clients for quite some time now, it’s a welcome change to explore Salesforce’s out of the box solution for the Healthcare Industry, the Health Cloud and what difference will it bring across the board – for the Healthcare Industry, the Patients and the IT solution providers as well! One look at areas Healthcare providers are ready to invest in gives a clear insight into why Salesforce is becoming the favorite “Go-to-platform” for them. Analytics, Patient Engagement, Patient Experience top the list with Non EHR activities like patient acquisition, network referrals, case management, home health, care team collaboration, patient service etc. being other focus areas. With Salesforce adoption one gets a comprehensive, scalable platform to manage all the above efficiently. Areas Made Easy to Manage by Salesforce Health Cloud Creating & Leveraging Connected Patient Journeys Better conversion of patient prospects Direct communication between Patients and health care providers through Private special community Easy import of Patient prospects from multiple channels including Salesforce Sales Cloud, Service Cloud, an electronic health record (EHR), data warehouse, patient registration system or call center Creation of customized care plans and better patient relationships management Via Powerful analytics tools and “Advanced Segmentation”, care givers are empowered to provide targeted preventative care and cater to high risk patients urgently Salesforce Knowledge helps create and manage content and make it available to other healthcare professionals and to the patient and care team members More to Come Soon Salesforce partners are bringing new applications to Health Cloud that can be installed via the Salesforce AppExchange. These solutions include: Fitango for customizable, interactive wellness plans FormFast for healthcare forms management Healthwise for easy-to-understand health education And many more like higi, Interpreta, Kyruus etc Installing Health Cloud in Salesforce Go to setup-> search for Accounts in quick search bar -> Account settings -> Edit -> enable “Allow users to relate a Contact to multiple Accounts” Install the Health Cloud package Login as a System Administrator and Install Setup the org- Setup my domain and deploy to users. Assign the default Record Types, Page Layouts and Permission sets to the System Administrator profile Configure Health Cloud Profiles, Permission Sets and roles Customize the Health Cloud Console i.e. key components and attributes according to the company needs. Migrate the patient’s data Some Limitations to be aware of Display Limitations Health Cloud is only available in Microsoft® Internet Explorer® 10, or 11; Microsoft® Edge; the most recent stable version of Mozilla® Firefox® ; the most recent stable version of Apple® Safari® , and the most recent stable version of Google Chrome™. For best performance, Google Chrome™ browser and machines with 8 GB of RAM are recommended Platform Encryption Limitations Event monitoring and field encryption are not supported as part of Salesforce Shield. Event monitoring doesn’t log which patients appear on the Today page, the Patient List pages, or the Candidate Patients page Encrypted fields can’t be used as filter or sort criteria Encrypted data is unmasked and visible to Health Cloud users. It is recommended to use object-level security and field-level security to restrict the visibility of sensitive data. Behavior, Access & Localization Limitations There are several other Behavior, Access & Localization limitations good to be aware of, limitations mentioned in the implementation guide. How Girikon, as a Salesforce Consultant Helps Organizations looking at implementing Salesforce Health Cloud can reach out for value loaded services including: Salesforce Licensing Consulting & procurement Health Cloud Architecture & Design Health Cloud Implementation & customizations Any custom development as required Data Migration from Legacy/Other Systems Health Cloud Training & Support