Experiencing bottlenecks like missed business objectives, integration hiccups, and poor user adoption after Salesforce implementation? It’s disheartening to see such consequences when you put significant time, effort, and resources.
But don’t worry, with the support of an experienced Salesforce implementation partner, you can turn things around. These partners collaborate easily with your organization to identify pain points and existing processes. Thus, they offer tailored solutions to maximize and optimize your Salesforce implementation.
Moreover, these consultants help you recover from a failed implementation to get you back on track for success. Let's learn more about them and how they drive success in implementation with this guide.
Consequences of a Failed Salesforce Implementation
Implementing Salesforce successfully requires strategic planning, technical proficiency, and expertise. However, not all possess these characteristics, resulting in failed implementation and these consequences:
Poor System Adoption
Most employees find it unintuitive or difficult to use Salesforce. This makes them resistant in embracing the system into their current workflow. All these result in lower adoption rates and underutilization of the platform’s full capabilities.
Missed Business Objectives
A poorly implemented Salesforce will resist you from achieving your business goals, whether it’s streamlined customer service, improved lead conversion, and enhanced reporting. Instead of driving success, it will bring wasted resources and missed opportunities, making it difficult to align Salesforce with your business objectives.
Data Integrity Issues
Improper data management and incorrect data migration can lead to major data integrity issues. When compromised data is transferred between devices, it can result in distorted analytics, compliance risks, and security vulnerabilities. These issues can severely impact the health of your Salesforce database, causing long-term damage.
Overcomplex Configuration
When a Salesforce system is engineered and customized too heavily, it can lead to overcomplex configuration. As a result, you may struggle to get the most out of your setup and you may also experience slow load times, poor user interface, and overall inefficiency.
Integration Problem
Salesforce is often integrated with other systems, databases, or third-party apps for smooth data flow. However, it results in compatibility issues, differing data structures, and multiple complexities if not integrated well. This in turn leads to fragmented workflow, data silos, and disjoined user experience.
How Can Salesforce Implementation Partner Help?
Failed implementation can prevent you from reaching your full potential. That makes it ideal for you to outsource a Salesforce specialist who will handle every complex problem, simplify setup, and optimize configuration process. Here is what Salesforce consultants do for their clients to leverage successful Salesforce implementation.
1.Conduct a Thorough Assessment
Before proceeding ahead with any other audits and changes, Salesforce consultants perform a comprehensive analysis of the existing Salesforce setup that include three steps:
Business Processes Evaluation
While working closely with key stakeholders, Salesforce consultants assess existing processes and business workflows. This way they identify inefficiencies and bottlenecks, thus making informed recommendations to align Salesforce with business needs.
Pain Points Identification
Your Salesforce implementation partner detects pain points and issues too that your organization is currently facing. Upon assessing the real issue which can be system performance and user adoption, they create a roadmap to address them effectively.
Customization and Configuration Needs Review
Partners providing Salesforce integration services analyze the current workflow to assess customization and configuration needs. Besides, they ensure that the platform is not over customized or poorly configured by evaluating existing workflows, custom objects, and integration.
2.Realign Salesforce with Business Objectives
Strategic Salesforce implementation is a roadmap to success. However, achieving it is only possible when you align your Salesforce with your unique business objectives. Here is how your Salesforce implementation partner reviews and adjusts your CRM based on your unique goals.
Business Goals Clarification
First of all, they assess your business goals by collaborating with your leadership team. Upon assessing any goal like enhanced customer service, improved sales, or data-driven reports, they start configuring your Salesforce.
Salesforce Customization
Now, at the time of configuration or customization, they conduct all kinds of alteration. This may include adjusting the user interface, developing custom reports, and fine-tuning automation rules. With such adjustment, they ensure that the Salesforce platform meets unique business needs specifically.
User Adoption Enhancement
Another significant consideration ensured by Salesforce consultants is letting users learn how to run and adopt the software. Because an absence of it can lead to lower user adoption rates. And Salesforce consultants prevent it from happening with enhanced user training, workshops, and programs. All these help employees embrace the new system.
3.Fix Dat Issues and Improve Data Management
Data integration issue is real and can hamper the Salesforce implementation. However, with experienced and renowned consultants, you can avoid the severe consequences of inadequate data migration. Here is how they resolve data problems and enhance data management.
Data Migration Reviews
The Salesforce implementation consultant examines data migration, ensuring that it has been transferred successfully from legacy system to Salesforce without any faults, corruption, and failures. This ensures smooth flow of information across all touchpoints of the organization for more enhanced workflow.
Data Cleaning and Enrichment
Upon analyzing data migration, the consultants move forward and conduct data cleansing. This involves purifying the existing data by correcting inaccuracies and eliminating duplicates. Thus, ensuring that the information stored is up to date, relevant, and ready to contain.
Ongoing Data Practices Implementation
Besides, Salesforce implementation partners implement other ongoing data practices too to avoid future obstacles. They enforce security protocols, simplify access, and encrypt data, ensuring that Salesforce instance remains clean and accurate.
4.Streamline Integrations
As Salesforce does not work in isolation, you need to integrate it with various other systems such as marketing automation platforms, customer service software, and ERP. However, you may need the expertise of Salesforce implementation consultants to do it successfully.
Integration Gaps Detection
In high-volume environments, integration may not be aligned or updated properly. Your consulting partner reviews your existing integration in that scenario too. They detect all kinds of issues or gaps that may hinder the data flow from one system to another. Thus, ensuring faultless integration for smooth sharing of information.
Integrations Optimization
Salesforce consultants evaluate the connection between Salesforce and other systems like marketing platforms, customer support tools, ERP, or legacy systems. Therein, they detect issues like broken connections and optimize it by ensuring that the integration is correctly scalable, efficient, and configured. This results in accurate customer insights, reporting, and analytics.
New Integrations Implementation
As businesses grow, their integration needs change and expand. Salesforce consultants enable new integrations with scalability in mind. This way they handle more users, increased data volume, and the addition of new systems. Besides, they ensure that all business processes are connected well and streamlined.
Provide Ongoing Support and Optimization
Even after the Salesforce system is running and implemented smoothly, the Salesforce consultant partners do not simply walk away. They provide ongoing support and training that maximizes the platform’s potential and ensures long-term business success. Here is how these consultants ensure ongoing support and optimization.
Continuous Monitoring
Salesforce implementation partners proactively monitor system performance to identify potential issues before they escalate and impact larger areas. They track data synchronization closely, ensuring smooth operations and early detection of any discrepancies that may disrupt the Salesforce environment.
User Training and Adoption
Employee training is essential to maximize the full potential of the Salesforce. Without proper training and workshop, employees may not be able to run Salesforce to its full extent. That’s why Salesforce implementation consultants offer them the required training and educational resources that ensure users’ continuous engagement with the system.
Performance Enhancement
As your business grows, your Salesforce instance must evolve to overcome new challenges and capture dynamic opportunities. Salesforce partners play a crucial role in optimizing the platform. They infuse such capabilities, letting them accommodate changing business needs, latest features, and emerging technologies. This way, they ensure that the Salesforce remains capable, scalable, and agile.
Connect with Girikon, A Leading Salesforce Implementation Consultant
Now that you have learned how Salesforce implementation consultants save you from failed implementation, it is time to connect with the best ones. Girikon, a leading Salesforce consulting company, offers dynamic services, ranging from quick installation to support & maintenance. Thus, letting you fully capitalize on the system and churning out some futuristic benefits.
These partners also bring a strategic approach, valuable expertise, and a tailored recovery plan that realigns Salesforce with your business objectives. Connect with the experts to turn the failed implementation into a success story and unlock Salesforce’s full potential. Whether you want to troubleshoot specific issues or implement Salesforce from scratch, these Salesforce implementation partners are your best resource for a successful CRM journey.
Contact Girikon for Expert Salesforce Implementation and Support!
Buyers today seek compelling digital shopping experiences and expect to be able to make purchases in a few clicks. To meet these expectations, brands can incorporate a variety of add-ons, customization tools, and other features into advanced CRM platforms such as Salesforce Sales Cloud.
Sales Cloud from Salesforce is a robust and flexible CRM that includes all of the necessary features to help organizations enter new markets, execute result-oriented sales strategies to acquire new customers, and boost conversions.
Whether you're a small firm wanting to get started with Sales Cloud or a large corporation looking to optimize your existing sales processes, this guide has you covered. So let's get started on your road to excel with Salesforce Sales Cloud.
Whether it's understanding what Sales Cloud is, studying its capabilities, learning about its configuration and implementation, or determining how it outperforms others, this article will answer all these questions.
What is Salesforce Sales Cloud?
Sales Cloud from Salesforce is a cloud-based solution designed purpose-built to empower sales teams and centralize the complete customer data. With Sales Cloud, sales professionals can track every customer and automate tedious tasks.
The platform provides sales reps with a common ground to track customer-related activity, communications, and buying history.
Salesforce Sales Cloud has a variety of features for pipeline management, deal monitoring, auto-quote creation, sales forecasting, and customer behavior, all of which help sales professionals close more deals.
Sales managers can use Sales Cloud to automate sales processes, increasing team efficiency and productivity.
An effective CRM strategy is essential for competing and staying ahead of the competition. A sound CRM strategy is fundamental to robust and efficient sales practices rather than dealing with manual sales and customer service processes.
Salesforce Sales Cloud Features
Sales Cloud has an abundance of tools and features to fine-tune even the smallest aspects of the sales process, activities, and goals. Salesforce Sales Cloud includes a feature for every purpose that is specifically designed to fit your company models, style, needs, and operations.
Here are some key business objectives aligned with Sales Cloud :
Acquire More Deals
The obvious key to maximizing sales is to acquire more deals. It is easier to close more business by continuously optimizing campaigns based on market response and interacting with channel partners.
Lead Management: With Sales Cloud, you can create your own lead machine to boost conversion rates and revenues. Track your leads from start to finish, and optimize campaigns across all channels. Make better selections by investing marketing dollars with comprehensive calculations.
Sales Data: To augment effective decision-making, get access to real-time sales data. With the most up-to-date and accurate data, you can easily plan territories and boost your sales and marketing productivity.
Close More Deals
Higher sales translate to higher revenue. To ensure that your sales reps can maximize deal closure, you will require these Sales Cloud components.
Account and Contact Management: Take a comprehensive look at your customers' activity history, important contacts, customer conversations, and internal account discussions. Gain insights from popular social media platforms such as Facebook, Twitter, and LinkedIn using Salesforce Sales Cloud.
Opportunity Management:
View deals created by your sales reps.
Sales Cloud provides access to all stages of the sales lifecycle, as well as products, competitors, quotes, and other services.
Keep up with the people and information you need to complete every transaction.
Users can collaborate using Chatter cooperation to close sales by soliciting feedback from team members.
Close Deals Faster
Your teams can leverage the following capabilities of Sales Cloud to close deals quickly.
Mobile
The Salesforce mobile application transforms your smartphone into a portable office, allowing teams to access the cloud from anywhere. Increase productivity by allowing teams to work when it is convenient for them, logging calls, responding to hot leads and work opportunities, and reviewing dashboards as needed.
Workflow and Approvals
Visual Workflow helps you to quickly develop and automate business processes using drag-and-drop functionality. Create custom approval processes for sales, offers, expenses, and more.
File Sync and Share
Share and discuss documents, publish the most relevant ones, and track content in real-time using the File Sync and Share feature. Find what you need instantly, share it securely, and get alerts whenever updates are made.
Automation
Sales automation streamlines sales operations by deploying automation tools and creating workflows. It streamlines the sales process and reduces manual tasks for sales professionals. Furthermore, contact and opportunity management are well-organized, allowing reps to access data and interaction history in one location. Marketing automation can also help businesses improve the quality of their customer care.
Faster Decisions
When multiple tools are aligned properly, the decision-making process becomes seamless and thorough.
Reports and Dashboards: Dashboards allow you to see real-time information about your business in a single view. Create detailed reports and access them from any device.
Sales Forecasting: Get real-time updates on team predictions, modify them, override visibility, support multiple currencies, and more such capabilities to stay on top of your business.
Sales Cloud Einstein: Sales Cloud Einstein is a predictive and analytics solution that enables sales representatives to take data-driven actions and boost conversion rates. It provides analysis based on prior data from robust data models and provides accurate sales forecasts to enable smarter decision-making.
Best Practices for Sales Cloud Implementation
Customize as per Business Needs
CRM customization boosts sales process scalability, increases efficiency, and reduces response times. A variety of user-friendly and customizable apps, profiles, dashboard layouts, and UI enable the creation of comprehensive processes, the display of specific data, and permission sets to improve security.
Custom Objects and apps can assist in the proper tracking of deals in the pipelines. Furthermore, a sales-support app can be developed to allow reps easy access to information across the system.
Develop Salesforce Central in Accordance With How Your Team Works.
To ensure the successful implementation of Sales Cloud in your company, make its usage the focal point of the department. Every detail regarding the customer should pass through Sales Cloud, which will later be used to evaluate the rep's performance. Salesforce centralization also improves accountability by ensuring the quality of dashboard setups. Make all meetings and prospective ideas a reliable source of information for the entire team.
Automate all Sales Processes
According to a Salesforce survey, sales reps spend 28% of their time on core sales activities and the remainder on deal management and data entry. Businesses can increase efficiency by incorporating automation into sales-related processes. When mundane tasks are eliminated, teams have a clear understanding of what and how they should strategize selling. Automated workflows and approvals allow for faster and more efficient decision-making.
Utilize Sandboxes
Before you launch any new functionality in Sales Cloud, test it thoroughly, and sandboxes are the best place for this. Sandboxes protect your existing system by serving as an identical twin of the operational system, allowing for secure testing. Endorse the use of sandboxes to ensure that the implementation does not disrupt your existing infrastructure.
Empower Sales Teams with Data Science Tools
Data management is an eclectic combination of science and art, and therefore can be quite a daunting task. Finding the right balance between maintaining and analyzing data that allows the sales staff to make informed decisions is challenging. Sales Cloud Einstein makes things easier by interpreting factual data with artificial intelligence. This processed data generates a network of leads, allowing managers and leaders to take specific actions. Using Sales Cloud Einstein's intelligence, you can discover high-priority leads and focus on their conversion. Salesforce Einstein AI can help you expand your business by providing the features listed above.
How Sales Cloud Facilitates Business Growth?
Everyone enjoys discussions about how to maximize revenues, scalability, and efficiency in their day-to-day operations. When Sales Cloud is implemented, here are some of the potential benefits for your business:
Reliable Reporting
Every organization has a humongous amount of data that must be managed, processed, and sifted in order to generate actionable insights that can then be used to develop strategies. Data collection and management are straightforward, but analysis demands intelligence. Sales Cloud organizes data after it has been processed through multiple rounds of analysis, focusing on error elimination. Managers can plan the next best actions using insightful reports and dashboards.
Improved Customer Engagement & Service
Salesforce captures data that helps the sales team do targeted marketing. When efforts are made in the proper direction, it results in increased customer engagement and service efficiency. When the Sales team is fully aware of their clients' needs, they can deal with them proactively.
Boost Productivity with AI
Salesforce Sales Cloud's AI capabilities use machine learning and AI technologies to provide deep insights from multiple sales channels. Analyzing sales efforts allows AI to evaluate the effectiveness of a strategy. It also enables the team to automate operations, handle leads, and support teams in closing deals in the shortest possible time.
Reasons to Hire a Salesforce Implementation Partner
Outsourcing Salesforce implementation to a certified partner can provide various benefits, including:
Expertise and Experience
Salesforce implementation companies typically use a team of skilled and trained specialists who have a thorough understanding of the platform and its possibilities. They deliver the greatest implementation solution to businesses by following the best business approach.
Time and Cost Savings
Hiring a Salesforce partner rather than training your internal team will save you time and money. Teams with an implementation partner collaborate more effectively on implementation in less time and at a lesser cost.
Customized Solutions
The partners offer customized solutions based on business needs and goals. They also thoroughly analyze existing processes to discover gaps and potential for change, and then create a solution appropriately.
Reduced Risk
Partners mitigate the risks involved with installing a new Salesforce solution, manage complicated projects, and detect possible risks and concerns before they become problems. This can help ensure a smoother installation and reduce business disruption.
Ongoing Support
They offer ongoing support and maintenance to ensure that your Salesforce solution remains current and adapts to your changing business requirements. They offer training, support, and guidance on how to optimize your Salesforce instance to meet your business goals.
Still, looking for a reason to hire?
Why not speak with one of our certified Salesforce consultants for a free Sales Cloud demo?
Customer service has become the cornerstone of every business and to ensure superior customer service, businesses should leverage the capabilities of a robust CRM platform. One such robust CRM platform is Salesforce, which is a cloud-based platform that assists businesses to streamline workflows while driving digital transformation. However, implementing Salesforce isn’t easy and requires expertise to tailor the platform as per the specific needs of an organization.
That’s where the need for a certified Salesforce Consulting company comes in. These companies are not just service providers but are certified by Salesforce to manage everything from system setup and customization to long-standing training and support. In fact, these professionals have the skill to translate the goals of an organizations into tailored solutions by leveraging the robust capabilities of Salesforce.
What are the Roles and Responsibilities of a Salesforce Implementation Partner?
Before engaging the services of a reliable partner, it’s essential to understand their roles and responsibilities to ensure seamless implementation. A reliable partner helps organizations to create effective strategy for utilizing Salesforce besides setting short-term, as well as long implementation goals. They are also responsible for setting up the system and tailoring it as per the needs of an organization. For ensuring seamless transition and improvement in workflow, a reliable partner will help organizations to integrate Salesforce with their existing systems. They also provide consulting services and end-user training after the accomplishment of implementation.
Factors to Consider Before Shortlisting a Salesforce Partner
Listed below are some crucial points to consider while selecting a Salesforce implementation partner:
Assess Experience and Expertise: It is crucial to look out for partners who have a proven track record of several successful implementations. It’s crucial to verify their experience, as well as expertise of working on projects like yours, their industry knowledge, and the number of certified professionals in their team. It also makes sense to look at client reviews to get insights about their prior performance.
Consider Certifications and Technical Skills: It’s important to ensure that the professionals you have shortlisted to work with are certified and possess the necessary Salesforce certifications. It’s also crucial to assess the technical proficiency through diverse project case studies. This will provide a better understanding of their practical experience.
Evaluate the Cultural Fit of Your Partner: Besides the technology skillset, it’s crucial to evaluate whether the partner in question has the same company vision, language and culture for communication. A partner who shares the same values, culture, vision, and communication approach will accomplish all the tasks while offering valuable insights through the implementation process. This enhances collaboration and contributes to a more successful project outcome.
Scalability: Before zeroing in the right engagement model for Salesforce implementation, organizations need to identify a partner who can provide the flexibility of quickly scaling up or down as their business evolves. Besides having adequate manpower to meet the evolving demands of an organization, they should have the technical prowess to meet those demands.
Ensure Transparency in Budget: While cost is a crucial factor, it’s equally important to focus on the value that a partner delivers. A partner that delivers results and aligns with the goals of an organization is worth the investment. It’s also crucial to ask for a cost breakdown to ensure there are no hidden costs besides getting an idea of market prices by comparing the pricing with other partners.
Training Capability: A good Salesforce partner will offer training and support to secure a strong adoption within your organization. Whether it’s marketing cloud creating educational videos or offering after-training support, this aspect of the Salesforce marketplace is crucial for long-term success.
Benefits of Engaging the Services of a Certified Partner
Listed below are some of the benefits of engaging a certified and trained implementation partner:
Real World Experience: One of the compelling benefits of engaging the services of a Salesforce implementation partner is the real-world experience and in-depth knowledge, which they bring to the table. In fact, they have years of practical experience of implementing Salesforce across various industries.
Customization Abilities: Certified partners understand that one-size fit all approach doesn’t fit with respect to Salesforce implementations. They have the know-how to develop solutions that are tailored to the specific needs of a business, which in turn is crucial for maximizing the benefits of the Salesforce system.
Reduces Employee Downtime: Implementing Salesforce is taxing and time-consuming, which can divert employees from performing their core responsibilities. A certified partner does all the heavy lifting by allowing teams to focus on their everyday tasks. This ensures smooth business operations for organizations.
Long-term Support: Reliable partners do not discontinue their support after the initial set up. Rather they continue to offer ongoing support to help businesses scale their system as their business evolves. Such an association is crucial for maintaining a responsive and agile business model.
Increased ROI: Salesforce Implementation Partners with their in-depth knowledge can restructure the deployment process thereby reducing time for implementation while increasing their return on investment (ROI). With this their chances of costly mistakes are reduced significantly.
Final Words:
A Salesforce implementation partner serves as a strategic resource that enables organizations to optimize the benefits of Salesforce through the successful delivery of Salesforce implementation services while making the most of the benefits that come with it. Therefore, engaging the services of an implementation partner isn’t just a wise decision but also an essential one. Their expertise and ability to tailor solutions besides overall support to minimize the possible challenges while ensuring sustained growth makes them a must have asset for every organization.
In today’s business landscape, a successful enterprise must adopt a system that seamlessly integrates all departments and their respective business processes to enable them to interact and collaborate effortlessly. This is where Salesforce has established itself as the market leader in the CRM space.
Salesforce CRM sometimes popularly referred to as the Customer 360 platform, is a user-friendly solution with virtually limitless flexibility that connects teams across departments in an organization and drives growth. As a result, companies that use Salesforce see improvements in growth and efficiency.
But to get the most out of what Salesforce CRM has to you need professional expertise.
While most of the Salesforce products are centred around sales and customer service, Salesforce can be used for almost anything. And while the key Salesforce functions haven’t changed much – consultant, administrator, architect and developer, the specializations required based on the unique business needs of an organization have become quite apparent. One needs to have specialization on some of the key aspects of Salesforce to make the implementation count.
Consultants don’t just bring in the necessary skills and experience for implementing the CRM platform. They also add significant value in being able to understand the customer. Not only in terms of business processes within the organization but also outside of that realm, such as the people who drive those processes. And they are an intrinsic part of the customer’s growth journey onwards of implementation.
While businesses can provide the Salesforce implementation team with data and insight, certain things can only be understood by a specialist. This is where the Salesforce consultant role becomes important. They are trained with skills like attention to detail, analytical thinking and problem-solving along with hands on expertise on the platform.
Why Is Salesforce so Popular?
Salesforce upgrades its product offering three times a year. Which means every year they add new features and functionality to help existing and new business innovate rapidly.
Salesforce is founded on a Customer-360 vision and promotes a collaborative work culture that brings people together and promotes productivity.
The Salesforce online community provides help and support to the entire developer community to solve any business challenge
The Salesforce platform has virtually limitless flexibility and businesses can create any number and kind of custom apps and integrations to support their business
Salesforce allows you to automate routine business processes which frees up employee time to focus on core tasks.
Salesforce is powered by an advanced AI engine which delivers qualified analytics on Key Performance Indicators (KPIs) of your business.
Here's where Salesforce Consultants add value across various phases
As Part of an Implementation Team
CRM implementation is a time-consuming effort and requires coordinated team effort. It would be a wise decision for a business to hire a specialist with extensive experience in Salesforce implementation since the Salesforce platform is complex and offers virtually limitless customization possibilities.
Consequently, Salesforce consultants are in high demand across businesses that need the Salesforce CRM implementation. Here are the phases that require the services of a Salesforce Consultant:
The Pre-Implementation Phase
Before preparing a draft of the Salesforce implementation plan, a Salesforce consultant needs valuable insight from within the company. Information on the type and number of employees, the working structure of the company, regular business processes and workflows, are all important to understand how the organization works and what are its vital parts. The consultant needs to work closely with the business leaders within the organization to understand goals and expectations and current challenges and workflow bottlenecks
During the Implementation
Consultants play a vital role during the implementation phase as well. They are the link between the technical team – architects, administrators and developers who install and configure the platform and build and deploy custom apps, and the company. Their role is to maintain good communication between the two groups and ensure everything is well captured.
After the Implementation
The implementation is not over until the customer starts seeing results. After all, the technical implementation is just side of it. Once the technical tasks are completed, the implementation team also needs to train the users on the platform. Typically, this is another key responsibility area of a Salesforce consultant. It requires good communication skills, teamwork and leadership skills.
Businesses are evolving continuously. And the software that they use needs to keep pace with it. Businesses need to add and upgrade their apps and workflows on an ongoing basis to stay ahead of the curve. If you are already using Salesforce in your organization, the presence of a Salesforce Consultant will help you to upgrade rapidly by building and deploying apps in an agile framework. And do to that you need a strong team of specialists.
Moreover, just like every other complex platform, Salesforce also requires maintenance time to time. This is another key responsibility area of a consultant.
As part of the organization
Salesforce consultants also work in organizations that don’t do implementation for others. They just have enough in house needs. These are regular businesses that use the Salesforce platform and a small team of consultants to oversee the implementation, upgrades and maintenance activities.
In this context, a Salesforce Consultant’s function is to make sure system performs perfectly and the users are able to use it easily. On top of that, they also discover methods to further enhance the customer experience through the use of the platform and make sure teams continue to communicate with each other.
Shortage of Salesforce Professionals
Currently, there just aren’t enough people trained in Salesforce to meet growing demands of this ecosystem. One of the key reasons is that Salesforce isn’t your run-of-the-mill software. It’s a specialised and complex product and unless you're a service provider or you are a part of an organization that uses Salesforce, it’s unlikely that you know much about it.
Many of the Fortune 100 companies use Salesforce. IDC published an article in October 2017 saying that over 3 million jobs are expected to be there in the Salesforce ecosystem by end of 2022 through its network of partners. Salesforce has been growing at a brisk pace year on year, and so are their customers, consequently driving up the demand for Salesforce professionals to support that growth. And the skills one acquires as a Salesforce professional are highly transferable in case one wants to switch over to another industry.
Developing Salesforce Skills
Irrespective of your available budget, there are multiple options available to help one get familiar with Salesforce and develop skills in a certain are:
Developer organisations— Sign up immediately for a free developer licence and start practising
Trailhead, which is a Salesforce powered only community where one can get hands-on exposure to Salesforce and learn the technical and business skills one needs to succeed from anywhere for free.
Girikon is a dedicated Gold Certified Salesforce Partner. Our relentless focus on understanding the unique needs of our customers combined with our rich expertise and experience on the Salesforce platform allows us to deliver value driven solutions to our clients. Contact us today to know more.
Companies of all sizes are transforming the way they do business digitally with innovation in technology, in an attempt to engage customers in a new way. Enterprises are adopting a go-digital first approach with best in class out of the box software. Salesforce CRM happens to be one of them.
Educating yourself about Salesforce is one thing. Understanding which products, applications best suit your unique business needs is another matter. Which is why almost most Salesforce customers turn to Salesforce experts to seamlessly enter the Salesforce eco-system. These experts are called Salesforce Implementation Partners. Over the last decade, Salesforce has nurtured a vast network of it’s implementation partners across the globe that help businesses achieve their business goals.
Here's a look at some of the typical questions early adopters have about working with a Salesforce implementation partner.
What is an implementation partner?
To put it simply, an implementation partner is an firm that has been vetted and approved by Salesforce to implement their solutions for businesses on their behalf.
Every implementation partner specialises in certain areas of technology, industry, or application. Which means, there are Salesforce implementation partners to address every need, business, industry and product.
Why engage an implementation partner?
Salesforce CRM solutions cover the complete spectrum of business operations. These include but are not limited to sales, marketing, service etc. Each product can be further expanded by third party add-on applications and cross-platform integrations.
To put it in a nutshell, the Salesforce ecosystem has endless capabilities. The challenge is of aplenty – to select the right product with the features and functionality that best suit your needs.
A larger organization may already work with multiple technology-based solutions because of larger budgets and diversity in lines of business. They may need guidance in understanding how a particular Salesforce product, say, Sales Cloud, can seamlessly integrate with their existing systems without causing any conflict.
A smaller company on the other hand may be scaling up rapidly and will quickly realise that continuing to work with spreadsheets will not support their growth objectives. They would soon realize that they would need to automate some of their processes, and/or develop more personalised and engaging customer experiences. Implementing a CRM solution for the first time can feel intimidating.
It is almost impossible for your internal teams or staff with no prior experience with Salesforce to consider all the variables involved in an implementation and also be able to implement a new instance of a highly configurable CRM platform. Hiring full-time resources to embark on the implementation process can also prove be an expensive option.
These are some of the operational reasons that most of the Salesforce customers depend on Salesforce Implementation experts.
Bringing in a partner late in the game may prove to be detrimental to your growth plans. For you to derive maximum benefit of such a powerful and configurable platform requires close collaboration not just internally, but also with your implementation partner. The best way to do the implementation is when the journey begins together.
When is the right time to hire an implementation partner?
As early as possible.
As is true with any big investment, first you need to do your due diligence. Understand what needs should be met, gaps to close, or issues that need to be addressed. Establish a vision of what you want to achieve with the Salesforce implementation. Next, determine how would you execute your vision with Salesforce, which is where the partner comes in.
As soon as you estabish your goals, it’s time to bring in a partner. The right Salesforce implementation partner won’t just expedite the how, but they will also help you to sharpen your vision. They’ll help you get a clearer understanding of success metrics, establish realistic goals, and provide guidance on appropriate products. Finally, they’ll chalk out a sound project timeline for your entire implementation journey.
Meet with multiple prospective partners. Assess them on key parameters like industry experience, certified consultants, years in business, reviews, number of successful implementations, their post-implementation training and support strategy. Get a sense of who they are and how they work. This is a crucial relationship for your business, so don’t compromise.
How do I know which is the right partner for me?
Some Salesforce Implementation Partners have generalised Salesforce capabilities. And some would specialise in particular areas or functions of the Salesforce platform. Some might specialise in Sales Cloud and Financial Services Cloud. Others might have expertise in harnessing the combined powers of Marketing Cloud and Einstein.
Here are some pointers to guide you on what to look for in a Salesforce Implementation Partner:
Industry expertise
Does the Salesforce partner have experience working in the same industry as yours for other customers? Can they offer customer testimonials or case studies from similar projects?
Salesforce expertise
Does the partner have enough experience with the specific Salesforce solution that you wish to implement?
Technical expertise
Does the partner have the necessary technical capabilities to implement your Salesforce solution through customization, third party app integration or integration with other business systems within your organization?
Proven Methodology
Does the partner have a proven process methodology for Salesforce implementation and training? Do they implement using an Agile framework evolving with every iteration using a collaborative approach?
Ongoing support
What level and type of support are they providing to their existing customers? Do they provide 24/7 support?
Pricing and Budgets
What is their pricing model? What is the average size of the projects they have executed? Do they fit into your long-term budget?
What a Salesforce Implementation Partner Does?
Here are some of the things your Salesforce Implementation Partner will do as a part of their overall implementation:
Work with you closely to establish your long-term and short-term goals for your implementation
Document your existing business practices and make a detailed note of your specific requirements
Assess your existing systems and business operations and recommend any changes that may help you to achieve your goals and improve the efficiency of your workflows
Work closely with key stakeholders, adopting a collaborative approach to integrate Salesforce with your existing systems
Train your teams on the new platform
Salesforce implementation partners have extensive experience on the Salesforce platform across industries solving unique challenges in varied business environments. They know what it takes to execute and deliver a successful Salesforce implementation. A qualified partner can help you to avoid common pitfalls and get you up and running quickly.
What challenges might I encounter during implementation?
Salesforce has been around for decades now and it’s a known fact that bringing in a partner early in the game mitigates may of the implementation risks and challenges that may emerge along the way.
What is also important is to be clear on what you want to achieve over time and how you measure success over that journey. Most often, confusion or dissatisfaction arises from a lack of understanding on part of the customer on clear goals and measurable metrics.
If both you and your partner are not on the same page, its opens doors for unnecessary assumptions, and confusion and misunderstandings on timelines and system features can arise. This only complicates the process of achieving objectives and reaching success benchmarks that your set out with. Salesforce implementation is an expensive roll out and it’s a two-way street. Both you and your partner need to be transparent and work in close collaboration to make it a success. Never hesitate to ask the same questions. The Salesforce implementation process can be highly technical and it is only natural to seek precise clarification.
Just as you place your customers at the center of your business, partners place you at the center of theirs. They measure their success by your satisfaction levels. Customer success translates to partner success.
As it true with any successful relationship in life, this implementation partnership too thrives on open, honest communication from day one.
Girikon is a Gold Certified Salesforce Consulting Partner that provides expert guidance and support throughout the client’s growth journey. Get in touch with one of our experts today to know more about how we can help you.
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When you sign up for a Salesforce license, you are given two module options to choose from – Sales Cloud or Service Cloud.
With Service Cloud, the emphasis is on service and cases. Service Cloud is typically used by companies that offer services and/or products. Sales Cloud, on the other hand, lays more emphasis on leads, opportunities, and sales.
And even though there is plenty of overlap between both modules, they are still quite different from each other in several aspects. Let’s look at their features individually to understand each module better.
Sales Cloud
Sales Cloud from Salesforce is designed to help your sales reps sell smarter and faster by centralizing customer information, logging all their interactions with your business, and automating many of the tasks sales reps perform every day. This translates to them spending less time on administrative tasks and more time closing deals. Sales Cloud gives sales managers and business leaders real-time visibility into their team’s activities, with AI-based forecasting tools that empower sales teams with confidence.
Features
Contact Management
Manage all contact-related information on the cloud, uncover valuable insights into your customers’ issues, and collaborate with teams companywide. Salesforce’s social collaboration tools allow you to share insights, documents, and more on every business record and contact. Access all of the account and contact data you need to keep deals moving, from anywhere, anytime.
Opportunity Management
View all details of your customer's activity. Know what stage your deal is in, and what you need to do to move ahead. Track all associated activities in real-time and get notifications when action is needed. Send emails simply with best-in-class templates with just a click.
Streamline the sales process and quickly create up-to-the-minute quotes with built-in smart quoting capabilities.
Lead Management
Salesforce lets you track all the information about your leads. Access up-to-date information on leads, see where it came from, access relevant insights and act on them, and write and track emails from within Salesforce. I have everything you need to convert leads faster.
You can also set up automatic lead scoring and routing to ensure leads never fall through the cracks, and that the right sales reps follow up on leads while they’re hot.
Reports and Dashboards
Salesforce analytics software keeps you updated with customized sales forecasting reports that you can build effortlessly with drag and drop functionality. Track team performance with dashboards and other reporting tools. The customer analytics software within Salesforce mobile app monitors key business metrics from anywhere.
Mobile CRM
View meetings, and events, and get account updates on your device. Join calls with a tap, and take notes while on the go. Track accounts and approve deals while in motion. With dashboards and reports get real-time visibility of sales performance. Salesforce’s in-built collaboration tools allow you to instantly connect with your team members. Create and manage conversations from anywhere.
Quickly access your files on the cloud, edit, and share with just a few taps.
Activity Management
Salesforce comes with connectors for Gmail and Outlook so now you can get a complete view of all your customer interactions. Integrate any business process into your preferred email app. Seamlessly sync your email, contacts, and calendars with your Salesforce data across both desktop and mobile.
Pipeline and Forecast Management
Get a complete view of your pipeline and business. Get real-time visibility into forecasts and make refinements on the fly. Use data insights and predictive AI to drive business decisions based on best practices.
Files Sync and Share
Collaborate on files across your organization, or externally with customers. Keep a track of files and be notified when a new version is uploaded. And maintain complete control over sharing settings, and segregate users with viewing, editing, and collaboration rights.
Unify all your files and content in one place.
Process Automation
Process Builder provides a user-friendly point-and-click interface to automate business processes. You can create automated email alerts, auto-assign tasks to users as a deal moves through various stages, and more.
You can also create custom workflows to guide sales agents through the sales process. Automate approval processes such as deal discounts, travel, and expenses.
Salesforce Engage
Send targeted messages that drive action. Engage Campaigns gives your sales reps access to a library of approved email templates and guides that they can use to interact with their prospects. You can view the detailed history of your prospects’ engagement with your brand, and track their activity to understand your unique interests. Interactive dashboards allow sales reps to monitor and control the performance of their campaigns.
Sales Collaboration
Stay on top of critical projects, topics, and teams in an easily accessible social feed. Collaborate on sales opportunities and drive progress from anywhere. Share on a group, view a file, and update any opportunity from your mobile.
Territory Management
Manage territories effortlessly with hierarchies, assignment rules, or territory assignments. Salesforce allows you to assign a single rule to multiple territories. Use territory roles to help users identify colleagues, collaborators, and other key resources to help close deals.
Partner & Channel Management
Manage your indirect sales channels with out-of-the-box features that drive partner engagement. Recruit, onboard, train, and support them. Empower partners with the power to be their own marketers.
Co-develop effective campaigns and manage marketing budgets. Allow partners to build, track, and analyze marketing campaigns. Share reports and dashboards to help them track key metrics.
Service Cloud
Service Cloud is built on the Customer 360 platform, putting customers at the center of your business and empowering you to deliver smarter, faster, and personalized service.
With Service Cloud, you can automate routine service processes, digitally organize workflows, and transform the agent experience. Service Cloud allows your agents to connect one-to-one with every customer, across multiple channels, and on any device.
Features
Lightning Service Console
Turbo charge agent productivity with the best-in-class agent experience. Empower your agents Provide your agents with a 360- degree view of customers and empower them with all the information they need to serve customers better.
Case Management
Resolve cases faster with easy contextual visibility of all cases and a record of every customer interaction on a single, visually rich dashboard.
Workflow and Approvals
Now you can customize and automate any customer service or approval process with simple drag-and-drop functionality using Workflow.
Omni-channel Routing
Deliver smarter service by automatically mapping cases to the best-fit agent.
Telephony Integration
Integrate Salesforce with the most popular CTI systems. Log notes in real time when customers call. And, manage calls from within the Service Cloud console without even needing the phone.
Social Customer Service
Monitor and respond with agility to customer posts on social media channels and deliver customer delight.
Automation with Macros
Automate common, repetitive tasks for more efficient resolution of customer issues thereby freeing up your support agents for more critical support tasks which require personal attention.
Account and Contact Management
Empower your agents with data about past communications with customers right at their fingertips to fast track service requests.
Custom Reports and Dashboards
Make informed decisions with real-time reports and stunning intuitive dashboards that deliver a 360-degree view of the customer.
Asset and Order Management
Get a unified view of the customers’ assets, orders, support history, and more, to get a holistic view of their activity.
It can be confusing at times, if it comes to choosing between Sales Cloud and Service Cloud, to determine which is best for your organization, especially if you’re new to Salesforce. This is where Girikon, a Gold Certified Salesforce Implementation Partner can help you.
Questions? We’ll guide you to the right path
Know more about Salesforce products, implementation, pricing, custom apps or anything else.
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Every customer is unique. And they are demanding too! In general, customers like to know if the experience they are going to have is personalized for them or not. In fact, in a survey conducted by Salesforce across customers, it was found that 86% of them admitted that personalization played a role in their purchasing decisions. But customers aren’t the only ones who prefer customization.
Businesses around the world are equally uninterested in consuming products and services that are designed for mass consumption. They want something that fits seamlessly with their unique processes and is flexible, intuitive, and effective.
Salesforce does all this and more. The World’s No1 CRM Platform was designed specifically for configuration and customization. It comes with a plethora of unique features, tools, and resources enabling businesses to create custom apps that are aligned with their business goals and objectives. However, unlocking its true power requires a deep understanding of its customizable nature across different industries. And this is exactly where a competent Salesforce Implementation Partner comes in. With the right Salesforce Consultant and a methodically executed implementation plan, you can send the productivity of your teams into overdrive and unlock the real value of your business.
If you can’t trust a CRM platform to meet your unique business needs, then it’s likely you won’t get much use out of it. Salesforce features a totally open eco-system, which means you can extend Salesforce to accomplish any task, with apps for every business need.
CRM + UX: The ultimate customer experience
Customers aren’t just demanding vanilla products and services anymore; they are seeking an enriching experience. They are demanding convenience and deeper engagement throughout the business lifecycle. With exponential growth in technology-related products, tools, and services, coupled with today’s dynamic and unpredictable context, it is imperative for businesses to live up to these demands and offer their customers the ultimate experience.
How your business delivers products and services to your customers is as important as what you deliver. Salesforce provides you with that elusive combination of power, flexibility, and tools at your fingertips to effortlessly execute code-less customization to suit your needs.
So how does one go about customizing Salesforce to align with your business goals?
Identify opportunities and bridge gaps
An important step before the Salesforce implementation begins is to conduct a thorough assessment of current business processes and identify inadequacies and redundancies. Focus on processes that are a drain on your resources. Identifying gaps and shortcomings early is critical to a successful implementation. This is where the role of a Salesforce Consultant becomes so important. Discuss with your Salesforce Implementation Partner and answer some key questions like -How do you customize Salesforce to enhance adoption? How do you maximize your ROI? How do you reduce the learning curve? Discuss with your Salesforce Implementation Partner to understand which features are most helpful to address these gaps. Add additional functionality into your implementation by using custom codes or extended features, that is more end-user-focused and aligned with your overall goals and objectives. Look beyond standard Salesforce functionality. Customize! It’s a certain way to drive adoption.
Businesses must understand that a successful Salesforce implementation is a result of team effort as well as collaboration across departments and stakeholders. The implementation plan needs to be communicated to all concerned teams and all stakeholders need to buy into this new process of doing business.
Focus on usability
Salesforce has countless features and options, and this can be a deterrent to early adopters. Work with your Salesforce Consultant to configure the software in a way so as to present relevant data and components to optimize your business workflows. Salesforce Lightning (discussed later) can be used for enhancing productivity and drive adoption rates.
Automate
Automate repetitive tasks. By customizing templates, standardizing workflows, and automating repetitive tasks, you can significantly improve adoption rates. Businesses can now automate faster using something called Flows. You can download configurable prebuilt processes with flow templates and use the flow builder to integrate stand-alone building blocks.
Leverage AppExchange
Salesforce AppExchange is a great place to find relevant tools and plugins to get you off the blocks quickly. AppExchange is a unified ecosystem that is used for creating and running all of the personalized applications that an organization might need. Whether you are a new user or an existing one, you can discover free, customizable, customer-recommended solutions built by Salesforce developers to help you address common business issues. Whether it is tracking employee progress, oversight of projects, streamlining repetitive tasks, fast-tracking automation, or kick-starting app building, chances are that you will find a solution to your problem on AppExchange. You can effortlessly customize these tools with an intuitive drag and drop interface and get going.
Although it is possible for businesses to build and run their own apps without the Salesforce platform, AppExchange has certain inherent advantages over other potential options:
Intuitive interface. You may have a clear understanding of what you want apps to deliver for you. However, on most occasions, knowledge transfer of your goals and vision can create gaps in understanding between your developers and you. Leading to ineffective creation of apps. AppExchange features an intuitive and easy-to-master interface, so that your teams can build and deploy precise apps. This means more effective systems, and as a result, more productivity
Short development times. AppExchange provides users with effortless, drag-and-drop elements empowering users to quickly create custom, business-centric apps, potentially in a matter of hours.
Multiple development tools. Organizations are no more restricted to a limited choice of development tools. Salesforce brings together three powerful development tools — Force.com, Heroku Enterprise, and Lightning — empowering app developers with the flexibility to choose what they want in order to get the job done.
Prebuilt apps. Why re-invent the wheel? It’s likely that what you are seeking to deploy is already there on the AppExchange. You can discover thousands of existing third-party apps in the world’s largest enterprise app marketplace. Customize as you want and deploy in an agile framework.
Limitless possibilities. AppExchange is the solution across departmental needs – Marketing, HR, IT, finance, operations, and more. Businesses can build and deploy apps that can scale across a limitless number of devices and users.
Scalable Meta Data Driven Platform
As your business grows, your CRM needs to adapt right along with it. By using a single code base, Salesforce makes it possible for customers to customize and scale their CRM solutions with tools that work on the meta data layer. Whatever the need, Salesforce provides customizable, configurable solutions, and does so effectively, quickly, and with minimum effort.
Conclusion
Salesforce is committed to providing businesses of all sizes with the tools they need to empower themselves. Of the many advantages offered by the World’s No 1 CRM platform, perhaps the most valuable are comprehensive solutions, high security standards, customizability, innovation-centric design, and specifically designed apps that allow usability with limitless possibilities. With an ROI on par with the best in the industry, there’s no reason not to give it a try.
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