As a business entity, your priority lies in improving the bottom line of your business by generating greater ROI. To ensure consistent growth of your business, you need to chart out an appropriate customer satisfaction strategy as customers tend to be the life and blood of every business undertaking. The most important aspect of this strategy should be to have in place a robust system that can provide a single view of all the customer-related data.
Salesforce with its rich features, functionalities and ever-evolving ecosystem has become an obvious choice for business owners looking to streamline their otherwise scattered business processes to ensure increased efficiency and productivity. While this cloud-based platform is pretty flexible, easy to use and above all widely accepted across the globe, the real challenge lies in implementing it. This is because the process of Salesforce implementation requires 100 percent focus, dedication, and technical know-how, which practically wouldn’t be possible for you to dedicate while handling other essential business activities.
To make the most of your Salesforce investment, you must have by your side a reliable Salesforce Implementation Partner who can help you with successful implementation, conformation, and deployment.
Why Should You Hire the Services of a Salesforce Partner?
Rather than taking the less expensive route of doing the Salesforce implementation on your own, or hiring a less qualified Salesforce partner, it’s in your best interest to engage the services of a knowledgeable and experienced Salesforce partner. Doing so will help you realize the following benefits:
Ensures Business Process Efficiency: To enjoy a better return on your Salesforce investment, proper knowledge of accurately relating Salesforce’s features to your business processes is important. A knowledgeable partner with experience of working in your industry and knowledge of best practices will be able to dive into your processes and connect technology to your business goals.
Provide the Right fit: It is to be noted that when it comes to Salesforce implementation one-size-fits-all approach, doesn’t seem to work. A reliable Salesforce partner will ensure you get the most out of your Salesforce investment. Rather than using the common implementation technique, an experienced Salesforce Consulting partner will make the necessary adjustments to provide your organization with the right implementation.
Provide Training and Support to Your Team: Getting your team to use a new system can be challenging. However, with a knowledgeable and skilled implementation partner by your side, your team will have an easy go-to resource if and when they have queries while handling the new system. Your Salesforce partner will provide your team with the necessary training for operating the new CRM solution in the best possible way.
Help You Capitalize on Opportunities: Reviewing your business systems and developing them regularly will ensure that they align with your business objectives. A skilled Salesforce partner can help you frame up your objectives and the way they connect with your CRM. This will help you develop a roadmap for the future while helping you realize a better return on your investment for the times to come.
Help You Save Money: If you take into account the internal overhead necessary to manage a project, you will realize that a reliable Salesforce partner will not just outperform an internal team but will also be more cost-effective.
Quick Wrap-up: Whether you are thinking about implementing a new Salesforce CRM or already have one that requires a bit of customization and configuration, it makes sense to have a skilled Salesforce implementation partner by your side. By leveraging their expertise and experience, you will not just be relieved of the stress involved in doing it yourself but will also reap in the benefits of better process efficiency and ROI.
With the progression in technology, business practices are shifting more towards automation.
#1 CRM, Salesforce is also packed with automated marketing component named Salesforce Marketing Cloud which is a platform for marketers that allows them to create and manage relationships with customers.
The Marketing Cloud consolidates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The business user can make predictive analytics to help make decisions such as, which is the best communication channel as per user response. It is endowed with a component called Journey Builder that helps marketers tailor campaigns to customer behavior and specifications, demographics and transmission channel choices.
The business user can take benefit of event-driven triggers to initiate actions like when a customer joins any new program, a trigger runs in the background to send a welcome message, other events could trigger data updates in the customer contact record.
The Marketing Cloud is also connected to Salesforce.com’s Sales Cloud and Service Cloud , which concedes coordination that produces a unified experience and prevents customers from being reached separately by marketers from all three groups.
The key characteristics of the Marketing Cloud include
➤ Messaging(Email / SMS) at every step of the customer journey, keeping the customer updated and involved within the process.
➤ Drag-and-drop segmentation makes the job easy for all type of users.
➤ 1:1 content personalization ensures customer specific content.
➤ CRM and cross-channel integration with external platforms make process management sound.
➤ A/B and random-split testing.
➤ Lead capture automatically via various sources capturing relevant details.
➤ Comprehensive, real-time tracking and reporting of the Organization progress.
➤ Pre-built templates and themes for better customer engagement.
Practicing Marketing cloud to manage marketing tasks takes organization brand to a different level, we as Salesforce Marketing Cloud Partner ensures following best practices to achieve the maximum throughput.