Mathew, a digital marketing manager from a fast-growing eCommerce company, noticed that traditional communication methods were no longer retaining customers. He looked for a way to engage his customers more effectively and on the platforms they use.
That’s when he decided to integrate GirikSMS, a robust Salesforce SMS solution, into his marketing strategy. This powerful tool helped Mathew move from outdated communication methods to a seamless, multi-channel messaging approach that boosted engagement and conversions. Learn more with this guide about how the platform helped him ensure next-level marketing.
Why GirikSMS and Multi-Channel Messaging?
In this time and age where instant communication is key, SMS stands out as the perfect tool for Mathew’s marketing strategy. All thanks to its near-instant delivery and high engagement rates, SMS provided an immediate and direct line to his customers. The ability to reach people quickly through SMS, especially in real-time, meant his company could stay top-of-mind and drive action when it mattered most.
But Mathew didn’t stop there. He understood the importance of not just reaching customers but reaching them where they were. And guess what? He ensured this by integrating Salesforce SMS platform, GirikSMS into a multi-channel strategy. Thus, tailoring messages to each customer’s preferred platforms.
GirikSMS helped him streamline and personalize the entire process to reach customers across channels. The integration ensures that team can easily monitor interactions and optimize messaging for seamless and meaningful customer journeys.
Why Multichannel Messaging Matters?
Have you ever wondered how businesses respond to customers who are constantly moving between devices and platforms?
The answer lies in leveraging multi-channel messaging. Today's consumers live in a world wired with technology to switch between multiple devices to browse social media, consume content, or shop for their favorite products. This brings the need for businesses to meet and connect with their customers across the platforms they’re already using.
That’s where multi-channel messaging comes as a savior for businesses and marketers like Mathew. Utilizing the power of GirikSMS, Mathew ensured to deliver messages at the platforms where customers were most active— SMS, email, or social media. This multi-channel approach allowed him to manage customers’ interaction at the right time, on their preferred platforms, ensuring messages didn’t get vanish in over-branded and cluttered channels.
For Mathew, this strategy proved transformative, ensuring that he stayed in connection with customers no matter where they were in their purchasing journey.
Why Did Mathew Prefer Salesforce SMS and Not Any Other Solution?
When it comes to selecting the right platform for multi-channel messaging strategy, Mathew prioritized features that would deliver personalized, consistent, and efficient communication. And the best part? He found everything he needed under one roof with GirikSMS—a Salesforce SMS solution which ultimately led to:
Consistent Experience across Platforms
Whether interacting via SMS, email, or social media, customers receive the same personalized message, reflecting your brand’s voice and nature. This shapes to a coherent and consistent experience across the entire application suite. Thus, enabling businesses build long-term customer relationships.
Customer-Centric Communication
By using GirikSMS within Salesforce, Mathew tailored messages based on detailed customer insights like preferences, behaviors, purchase history, thus ensuring relevant communication at every touchpoint. This personalized approach strengthened customer loyalty and boosted overall engagement.
Data-Driven Personalization
The huge database of Salesforce consists of all necessary details that Mathew needed to send hyper-targeted messages. Whether it be customers’ preferences, behaviors, past interactions, or demographics, Mathew can leverage all to personalize messages that resonate with each customer.
How Salesforce SMS Maximizes the Impact of Multichannel Messaging
Personalized Messages at Scale
With GirikSMS, Mathew could send personalized messages at scale, track customer journeys, and integrate multiple communication channels, all while leveraging Salesforce’s rich customer data.
Increased Customer Interaction
The ability of GirikSMS to send personalized order updates, appointment reminders, targeted promotions and other text messages on customers’ preferred platforms let Mathew witnessed a significant increase in customer engagement.
Automated Customer Engagement
With GirikSMS, Mathew set up no-code chatbots to automate lead qualification, answer FAQs, and guide prospects through the sales funnel. This automated interaction lets him improve the efficiency of Salesforce to send SMS messages.
Seamless Integration Across Channels
One of the biggest advantages of using Salesforce SMS is its ability to seamlessly integrate with other channels. As GirikSMS facilitates this integration, Mathew can easily have a unified platform from where he can send the message to customers across different devices, ages, and segments.
Broader and Effective Reach
Efficient mass communication leads to dynamic customer reach. And guess what? GirikSMS equipped with bulk-messaging feature lets its users like Mathew send the same messages in bulk with just a click. That’s not it, it allows customization of bulk messages too for better engagement and enhanced reach.
Customer Journeys Enhancement
GirikSMS helps in the execution of drip campaign. It delivers the proper message along with reminders and discounts to prospects at predictable times which results in a conversion increase. Additionally, the tool lets convert text messages into voice notes, enabling businesses prioritize those customers who prefer voice communication during situations when reading a message isn’t convenient.
Intelligent Customer Interaction
SMS for Salesforce enables AI-powered communication that ensures live-message exchanges and one-on-one chatting with ready-to-use appropriate suggestions. With such intelligent customer interaction, companies can make their operations more efficient while cutting down response times.
Message Performance Tracking
Leveraging the data-driven insights from GirikSMS, marketers like Mathew can easily interpret which content drives more customer engagement and which messaging techniques draw the most engagement. This ultimately strengthens sales messaging.
Customers’ Sentiment Analysis
Unlike in person conversation, messaging often lack the ability to capture the full spectrum of customers’ emotions and sentiments. However, Salesforce SMS tools like GirikSMS analyzes the language used in text messages to understand customers’ feelings, thus tailoring their responses effectively.
How Multichannel Messaging with Salesforce SMS Leads to Next-Level Marketing
Real-time Communication
Without wasting time on switching between multiple devices, sales reps can easily send the message with a tap on their systems. Thus, communicating with customers and addressing their issues in real-time.
Automated Campaigns
Messages that are a part of campaign like appointment reminders, special offers, alerts, confirmation, etc., can be easily automated, eliminating the hassle for marketers to manually send these texts.
Enhanced Conversions
As Salesforce SMS allows you to deliver relevant and timely messages, you can ensure to maximize the marketing impact, drive higher sales, and improve conversion rates like never before.
Better Lead Nurturing
It's all because of automated follow-ups and personalized interactions across multiple touchpoints that Mathew enabled to guide leads effectively to different stages and verticals.
More Engagement
No doubt to the fact that interaction with customers on their preferred channels and platforms lead to enhanced response rates and participation, thus bringing businesses closer to more engagement.
In a Nutshell!
If you are also facing challenges like Mathew encountered, it’s the moment you must turn them into delightful opportunities with GirikSMS.
So, are you ready to make a shift towards impactful, value-driven, and personalized multi-channel messaging? If yes, don’t hesitate and book a free trial today of GirikSMS—a Salesforce SMS app.
In today's fast-paced digital era, SMS has emerged as one of the most efficient ways to communicate with customers. It is instant, effective, and clutter-free. Enabling SMS from Salesforce can be transformative for organizations that use this leading CRM platform to drive their everyday business operations.
How can you get there, then? It's easier than you might imagine. You can actually add SMS messaging functionality to your CRM by using a robust native Salesforce SMS app. The purpose of the app is to facilitate communication and nurture strong, lasting relationships with customers.
Before delving into the advantages, let's answer a key question.
Can one send SMS Messages from Salesforce?
Features for SMS messaging are not included by default in Salesforce. Here's the point, though: adding SMS functionality is simple because of its great flexibility. Customers can be texted directly by businesses using native SMS messaging apps and then customizing them as per unique business needs. You can send and receive messages directly within the CRM with native Salesforce messaging apps like GirikSMS, which also provide a plethora of opportunities for more complex interactions. With the help of these connectors, you can easily manage your messaging, enhance client interactions, and boost productivity, allowing you to stay on top of all your communication needs without adding any additional manpower. GirikSMS is also compatible with the Salesforce mobile app, so you can enjoy in-app Salesforce texting.
Let's explore how GirikSMS equips you for your communication needs in 2025.
Salesforce GirikSMS Messaging App is Changing the Face of Business Communication
Enhanced Communication Efficiency
You can eliminate communication bottlenecks like poor engagement, delayed responses, making decisions without data, and many more issues by integrating GirikSMS messaging with Salesforce. This enables a business to leverage Artificial Intelligence (AI) to have more meaningful and faster one-on-one conversations with its customers directly from Salesforce. With capabilities like configurable templates and personalized bulk messaging, teams can communicate faster at scale while maintaining a human touch.
Better Tracking of Communication with Centralized Messaging
Monitoring all communications over multiple channels is one of the biggest challenges that businesses encounter. Users can access the entire message history and customer data in a single view with a native Salesforce messaging platform, which tracks all interactions within Salesforce. More consistent and relevant interactions are now possible which ensures that every interaction is recorded and tracked. GirikSMS goes above and beyond by providing you with a traceable link that is transmitted in a message. This enables teams to devote most of their time to making data-driven decisions and refining communication strategies to get better results.
Automation and Scalability
SMS marketing campaign management is incredibly time-consuming when done manually, particularly when a business is in its growth stage. By leveraging native Salesforce reports, GirikSMS allows you to grow communications to millions of users. Moreover, communications can be automated in a matter of seconds. GirikSMS offers point-and-click automation to create reminders, schedule messages, and initiate follow-ups without the need for human intervention. This allows teams to focus on other strategic tasks by saving a significant amount of time.
Tailored Interactions with Customers
The days of using generic, old-fashioned communications are over. Customers prefer tailored communications that take into account their past behavior, preferences, and needs. Businesses can leverage CRM data and functionality such as 'Merge fields' with GirikSMS to create hyper-personal communications. Using CRM customer data, including preferences, past interactions, and past purchases, businesses can easily develop more targeted SMS campaigns.
GirikSMS excels at this since it has a capability that lets you combine dynamic fields from Salesforce records into SMS templates. It ensures that each message is relevant and unique, which will resonate with the target audience and boost engagement.
100% Native to Salesforce
GirikSMS is 100% native to Salesforce, which is crucial for modern enterprises to be efficient. It streamlines communication and saves time by integrating SMS capability straight into Salesforce, doing away with the need to transfer between systems. Through this integration, companies can track customer interactions, manage SMS operations, and send and receive messages, all from within their CRM. It's an effective way to remain in touch, scale outreach initiatives, and satisfy the need for immediate, personalized communication that is the need of businesses today.
Security and Compliance
Businesses can feel secure knowing that software from the Salesforce AppExchange has passed stringent security inspections. This includes adherence to Salesforce's security guidelines, which guarantee the safe handling of private customer information. GirikSMS adheres to industry norms for data security and privacy. This helps companies in adhering to laws like the TCPA, GDPR, and others. This ensures that companies successfully fulfill legal and compliance obligations for customer communications.
Advanced Reporting and Analytics
To make future campaigns better, you must know how your current communication initiatives are performing. GirikSMS delivers analytics-based reporting along with insights into parameters like unread messages, top-rated templates, click-through rates, and delivery rates, among others. Businesses can only refine their communication strategies to maximize messaging ROI with this data. GirikSMS's comprehensive analytics features are one of its distinctive selling points. By using them, companies can evaluate the performance of their SMS campaigns right within Salesforce and chart a data-driven path toward ongoing improvement.
Comprehensive Support
Manuals, instructions, and 24/7 support just a few of the helpful resources that GirikSMS -SMS App provides to help its customers. When it comes to GirikSMS, businesses get first-rate support resources that ensure minimum downtimes and faster resolution of issues.
Extensive Customization Capabilities
By virtue of being native to Salesforce, GirikSMS offers virtually limitless customization. GirikSMS also allows you to connect with third party apps or systems easily with in-built connectors and APIs.
Leverage Industry Best Practices and In-Built Features
GirikSMS comes with built-in capabilities that automatically align with industry best practices. GirikSMS has been designed while keeping in mind industry standards and expert advice. This allows businesses can go live with their messaging campaign within minutes. For example, businesses can benefit from features like auto sending, workflow integration, reporting, compliance, and others using GirikSMS Salesforce SMS gateway; they are not required to develop them.
Frequently Asked Additional Questions About Messaging from Salesforce
What does Salesforce's in-app messaging mean?
Businesses utilize in-app Salesforce messaging to send messages directly from the Salesforce console, enabling automated real-time communication between users.
Which SMS app works best with Salesforce?
It is best to use a 100% native Salesforce SMS app for your messaging needs if you are already using Salesforce in your business. GirikSMS offers a plethora of SMS communication features and easy integrations.
Is the SMS gateway free?
The majority of SMS gateways are not free, including those found on Salesforce's AppExchange. Depending on your company's requirements, GirikSMS can provide a far more cost-effective and workable solution.
What is an SMPP SMS gateway?
Short Message Peer-to-Peer, or SMPP, is a protocol that allows apps and mobile networks to exchange SMS messages. It is ideal for businesses with extensive messaging requirements and improves the ability to deliver large volumes of SMS messages.
Wrapping Up
Effective communication is critical for business success. Because customers prefer convenient, real-time communication with brands, incorporating SMS into your customer communication strategy can significantly enhance engagement. If you use Salesforce, you might be asking if SMS messaging is available. Yes, Salesforce has built-in SMS capabilities via add-on licenses. However, most companies prefer using native Salesforce messaging apps like GirikSMS for more robustness, scalability, and flexibility.
Your customer relationships will be much improved by integrating messaging into your Salesforce platform. You can quickly increase the effectiveness of your marketing efforts by selecting a 100% native Salesforce SMS app like GirikSMS. Additionally, you can easily take advantage of the latest upgrades, uphold compliance requirements, and improve customer support. Regardless of the cost of Salesforce SMS, companies prioritize sophisticated features for the Salesforce SMS gateway in order to successfully and efficiently accomplish their communication objectives. Are you prepared to improve corporate communication? For an experience that will change everything, integrate GirikSMS with Salesforce.
Missing a crucial message can be costly, especially for businesses that prefer timely communication to foster customer trust. However, with sales reps often juggling multiple tasks, being present 24/7 to respond to queries isn’t always suitable. That’s where AI empowered Salesforce SMS app comes in.
Seamlessly integrated within the Salesforce environment, the app provides real-time access to customer data, i.e., their purchase history and preferences. This allows for personalized and efficient communication. Moreover, its automated responses streamline interactions, thus empowering businesses of all sizes to ensure exceptional customer service.
Explore the Top Features of Salesforce SMS App- GirikSMS-
What makes GirikSMS unique and what features this Salesforce SMS consists of, let’s find all answers here:
Sentiment Analysis
Understanding customer moods at a glance is what Salesforce SMS app can do for businesses. All thanks to the Sentiment Analysis that turns every message into opportunity. Upon understanding the emotional tone behind customer messages, the app analyzes the sentiment—positive, negative, or neutral.
Therein, it enables sales reps to deliver more appropriate and personalized responses. For instance, if a customer expresses frustration, the app triggers a more empathetic response. However, positive sentiments can bring opportunities for upselling. If you want to incorporate sentiment analysis to respond accurately to customers’ emotional state, consider implementing Salesforce.
24/7 Real-time Support
Salesforce texting app, GirikSMS provides 24/7 real time support, which is vital in immediate, efficient, and consistent communication. Regardless of time and location, the app ensures uninterrupted responses without needing human agents to be available at all times. Besides, it ensures that customers can receive timely responses whether it’s late at night or over the weekend.
As businesses continuously provide support to customers seeking post-purchase assistance, product information, troubleshooting, etc., they foster stronger relationships smoothly. Thus, reducing wait times, enhancing customer satisfaction, and contributing to improved customer loyalty.
Seamless Integration
What else makes Salesforce SMS app unique is its ability to integrate across your entire tech ecosystem. No matter which device you want to integrate GirikSMS with, the app creates a unified, customer-first, and streamlined experience. Moreover, it ensures that all tools and systems work together, without any friction and manual effort.
Another best thing about integrating Salesforce with CRM is it provides real-time customer data. For instance, the app pulls up relevant preferences, past interactions, purchase history, etc., to generate responses instantly. Thus, it creates a unified communication experience for both businesses and customers. Additionally, with all data and interactions in one system, businesses can use analytics to fine-tune strategies and spot trends.
Group Messaging
An AI-powered SMS app leverages integration capabilities and intelligent automation to ensure group messaging across multiple recipients. It enables sales reps to maintain a personal touch in group communication by inserting customer-specific data. Additionally, the feature ensures that the messages are sent to the right audience with audience segmentation based on locations, purchase history, and behaviors.
Salesforce texting app, GirikSMS, also analyzes the best time to reach specific groups based on past behaviors and interactions. This way, it schedules group messages to be sent at the optimal time. Thus, increasing the chances of a consistent and timely response.
Text-to-Voice
Salesforce Messaging App also features text-to-speech conversion that ensures the conversion of written text messages into clear voice messages. The feature involves customized voice settings too, letting you adjust it based on its gender or accent. Besides, the advanced AI’s capability helps you send text-to-voice messages in different languages to a diverse customer base.
Some apps go beyond simple voice delivery, allowing customers to interact with the system using spoken language. If you want to leverage this feature to streamline your overall customer experience, consider meeting with the experts of Girikon.
Clone Automation
Clone automation refers to the ability of duplicating an existing automation and making a copy of it. Some examples of it could be successful campaigns, communications, or responses across different segments that are created without any manual step. Upon creating and optimizing a workflow, you can clone it for different audiences. Thus, saving time and ensuring consistency in messaging.
As businesses grow and require more outreach for varying customer segments, clone messaging scales their efforts quickly. Moreover, it ensures that the same message is consistently followed across different platforms for the specific medium. Overall, clone automation makes processes more consistent, scalable, and efficient. Thus, letting businesses of all sizes get timely and relevant communications.
Perks of Using Salesforce SMS and Texting App
Enhanced Customer Engagement
SMS, with the highest open rates, ensures that each message reaches customers directly and is seen immediately. This immediacy helps businesses maintain a strong connection with customers for everything—whether it’s about promotions, service reminders, and time-sensitive updates. Moreover, it lets businesses make each text feel more engaging, tailored, and relevant.
Automated Messaging
With automated SMS responses for common inquiries, promotions, reminders, alerts, etc., AI-enabled messaging ensures streamlined communication around the clock or during the moment when the team is unavailable and indulges in complicated tasks.
Personalized Customer Interactions
Upon leveraging Salesforce’s rich customer data purchase history, demographics, preferences, etc., sales reps can send personalized responses that resonate with each customer. Thus, enhancing customer experience, fostering loyalty, and increasing the likelihood of repeat business.
Cost-Effective Communications
SMS is an effective and affordable way to reach customers in comparison to other communication channels like phone calls and emails. That’s why businesses prefer messaging the most and engage in high-volume outreach without breaking the bank.
Group Messaging & Bulk SMS
No need to send the same message to individual recipient, as, with GirikSMS, you can enable bulk SMS, making mass communication faster and more efficient. Also, you can send important updates, share promotional offers, and shoot event reminders in bulk to reach a large audience with just a few clicks.
GirikSMS—Your Shot to Enhanced Customer Interaction
Having the right SMS app is essential for businesses to upscale their customer interaction and engagement. However, with so many messaging apps on the market, choosing the right one depends on its key features and functionalities.
So, as you have explored what GirikSMS’s capabilities are, why not take the next step and book a free demo? Schedule an appointment with the experts at Girikon and discover how GirikSMS can elevate your customer interaction today.
With an array of tools at their disposal, businesses can connect with customers. But, to truly stand out, they need a system that sends not just bulk messages but also adds a bit of personalization to them. Can you guess with which tool you can ensure effective messaging in 2025? Well, it’s Salesforce SMS!
Whether you aim to improve service delivery, drive conversions, and enhance customer engagement, the tool is your key to ensure every message makes a mark. Besides, with the tool, you can deliver messages timely and tailor them to each recipient’s needs. So, what's next? Dive into this guide and discover how Salesforce SMS can help you deliver messages that truly resonate.
Discover How Salesforce SMS Optimizes Customer Communication
Salesforce SMS consists of various features that let you ensure engaging and effective messaging across multiple channels. With such an approach, you can uplift customer communication and accelerate your business success. Here is what all you can do with the platform to optimize customer relationships.
Leverage AI and Automation for Personalization
Within Salesforce, you get plenty of AI tools that are always ready to automate your entire business operations. By utilizing AI and world’s number one CRM together, you can handle customer data. Thus, delivering personalized experiences based on data like customers’ demographic, preferences, and experiences.
Additionally, you can tailor chatbot interactions and personalize email campaigns too. This helps in creating messages that are impactful, relevant, and engaging. On top of that, you will get automated processes, saving your team’s effort and time, and helping them utilize the key insights for faster decision making and elevated customer experience.
Utilize Multi-Channel Communication
It’s not the time to set all your eggs in one email box. However, some businesses are still doing it instead of diversifying their communication channels. Why? May be because they are not provided with a platform like Salesforce that lets them send the same message across multiple channels in just one click.
By combining all channels together, Salesforce creates a unified view of customer interaction in the same place. This helps the sales team stay in the loop to optimize strategies accordingly. Besides, the team can send bulk SMS campaigns directly to customers for event notifications and special promotions. This capability allows the team to engage with customers faster and more easily.
Focus on Clarity and Brevity
The Salesforce Messaging App helps the team stay focused on clarity and brevity while communicating with customers. The app prioritizes concise and focused messaging with a character limit. It eliminates all the unnecessary fluff, providing customers with the clear, short, and focused information they need.
Moreover, the platform lets users access and create pre-built templates for different situations. Thus, saving time and energy for the team to do it manually. Even Salesforce’s AI features can automate the delivery of crisp and clear messages at the right moment. An example of this can be customers who receive an automated SMS on their preferred devices after booking an appointment. Instant responses like this prevent reps from confusion, keep their conversion flowing, and let them focus on clarity and brevity.
Implement Conversational Messaging
Conversational messaging is the key ingredient that almost every business of this time and age uses to drive enhanced customer engagement. Unlike traditional one-way communication like announcements and emails, conversational messaging enables two-way interactions between business and customers. These interactions feel personal and authentic, building the crucial bond that fosters trust and loyalty.
Salesforce SMS app empowers businesses to implement conversational messaging. The app lets businesses guide customers through different points in the buying cycle. Moreover, it provides a cornerstone of building trust-based and lasting relationships. If you want to embrace the approach of implementing conversational messaging, then don’t hesitate to connect with the best Salesforce implementation partners.
Understand Empathy and Emotions
Instead of simply conveying information, what about recognizing and addressing customer emotions? Well, Salesforce SMS app provides aid in this as well. The app features sentiment analysis that recognizes whether customers are confused, frustrated, and excited after analyzing their tones. Not just this, the app lets you personalize the message and adjust the tone according to customers’ emotional states.
Some examples of this are “We’re here to help,” and “I understand how frustrating this can be” can make customers feel heard, valued, and understood. So, are you ready to leverage Sentiment analysis and determine if the message sent by the customer is neutral, negative, or positive? If yes, connect with the right Salesforce implementation partner and understand customers’ empathy like never before.
Measure and Iterate for Continuous Improvement
How do you know that the path you chose will take you to opportunities of growth? It’s through analytics and reporting capabilities, right? Guess what? The Salesforce SMS app comes with this offering as well. You cannot just send bulk messages with a single click from this platform but also identify whether these messages perform the way you have thought of.
With metrics in front regarding response rates, message effectiveness, and customer satisfaction, you can assess the loopholes, thus refining your approaches. This ensures that messages remain relevant to customers and impact them positively. The marketing team can also make the most of Salesforce SMS app’s analytics to assess the success of their SMS campaigns. Thus, iterating the messages, based on the same.
To Conclude!
In 2025, optimizing customer communication feels more important than ever, especially when every being is sending messages to each other. However, as a business, your responsibility involves not just delivering texts but sending them at the right time in the right way.
That’s where Salesforce SMS app like GirikSMS appears, providing capabilities like automated tools, multi-channel communication, sentiment analysis, data-driven dashboard, and chatbot interactions. Thus, letting businesses across worldwide creates a seamless and customer-focused communication experience.
Want to learn more? Get in touch with the Salesforce implementation experts at Girikon and see for yourself how Salesforce SMS can drive customer loyalty and business success.
Customer relationships are critical to an organization's growth and success. Salesforce is the leading CRM for building and nurturing these relationships by delivering a comprehensive 360-degree view of customers. As a result, sales and marketing reps can participate at various stages of the customer lifecycle, enhancing their experiences. Salesforce provides a variety of products, including marketing, sales, and service, to meet the distinct needs of various business sectors. So, when it comes to transforming and fostering student connections in education, the combination of SMS from Salesforce and Education Cloud is a potential game changer.
What is Education Cloud?
Most education institutions use multiple tools and systems to handle their operations, which puts a strain on their IT budgets. However, Education Cloud provides a more cost-effective way to manage operations without the need for multiple systems.
Education Cloud is a comprehensive system that includes a student information system (SIS), an academic management system, ERP, CRM, and a learning management system (LMS). This enables educational institutions to quickly simplify the educational process, provide a tailored experience to students, and reduce transformation expenses. One of the standout features of Education Cloud is that users can view student data from anywhere and at any time from any device.
SMS Salesforce with Education Cloud
One of the most significant advantages of employing text messaging is the ability to reach large audiences instantly without relying on internet connectivity. In addition, text message transmission is not confined to any one smartphone type. Even the most basic mobile handsets allow you to send and receive messages. This enables educational institutions to expand their reach by engaging with students even in locations with limited or no internet services. This is one great opportunity to leverage SMS Salesforce in higher education.
How GirikSMS text messaging works with Salesforce
GirikSMS is a 100% native Salesforce SMS app and integrates easily with Salesforce's Education Data Architecture (EDA), allowing you to connect with school stakeholders and manage inter-departmental operations and data within Salesforce. EDA, like GirikSMS, takes into account the full student journey and all of the departments that impact it:
Recruitment and admissions
Marketing
Enrolment
Student Success
Faculty and staff
Alumni and donor relations
EDA gives faculty and administrators a comprehensive view of students, including who they are, where they are from, their interests and preferences, and who they engage with.
When texting students, parents, counselors, or staff members, you can view the entire history of text message interactions and quickly determine the link between the entity and its affiliations with the institution (academic program, clubs, sports, cultural teams, and more).
When interdepartmental collaboration fails, administrators suffer. The process, performance, goals, and objectives become hazy. Your software systems should be flexible enough to handle a wide range of use case scenarios. You want a single app to manage the complete student lifecycle.
Every department on campus can boost communication response rates by engaging students, alumni, parents, staff, and other stakeholders via SMS messaging. Text messaging is the ideal way for any administrative department to meet its objectives.
GirikSMS's capabilities enable each department to communicate seamlessly through comprehensive views, data analytics and reporting, and inter-departmental automation.
How can educational institutions leverage SMS messaging from Salesforce?
Here's how various departments can leverage text messaging to communicate with their targeted stakeholder audiences.
Recruitment
Text messaging over SMS and WhatsApp gives recruiters global access to prospective students.
Quickly collect inbound marketing data using the survey capability in Education Cloud. When a student consents to receive text messages from your institution by sending a keyword to your institution's text messaging number or short code, you immediately acquire their phone number (the primary point of contact).
GirikSMS's in-built automation takes the contact information (which could include name and email) and creates or updates Salesforce records. Recruiters can choose to record additional information, such as their major during that first interaction.
WhatsApp templates enable recruiters to do remote outbound marketing. With GirikSMS you can send outbound templates from its in-built template library to pique the recipient's interest and encourage them to opt in. This technique enables institutions to reach out to international students who may be unable to attend college fairs or campus tours.
One-on-one text conversations provide personalized touchpoints for candidates with high interest in the institution. For instance, if an athlete had a standout performance, let them know you noticed. When you express a strong interest in a prospect, you foster their relationship with the school.
Use personalized bulk messaging by drawing on CRM data to inform students about events and resources depending on their location, year of graduation, and chosen field of study. Educational institutions are today hosting virtual exhibitions and open houses digitally. Even if institutions cannot meet the ideal prospective candidates in person, they can still ensure good attendance at virtual events.
Admissions
GirikSMS, being native to Salesforce, seamlessly enables automation with Process Builder or Flow ensuring a smooth transition from recruitment to admissions. Admissions staff can use text messaging over SMS and WhatsApp to guide potential students through the entire enrolment process.
Remind students of upcoming activities and deadlines for applications and enrolment.
Admissions counselors connect with students one-on-one to discuss enrolment and financial assistance.
Automate application status updates to avoid excessive requests from students and parents.
Student Success
Once students confirm they will be attending your institution, your student success teams will have the opportunity to nurture relationships with them over several years.
Students provide valuable input using short and simple text message surveys. While working with several leading higher education customers we have seen that clients frequently establish a post-term cadence to determine how staff might allocate funds and resources for the subsequent semester.
As part of these text surveys, give students the freedom and flexibility to vote via text. What kind of events do they want your institution to host? Where could you place a discretionary budget to improve the quality of campus life? With GirikSMS and Salesforce, you can create simple text message surveys with question-and-answer journeys with zero code.
Send class enrolment reminders in bulk based on graduation date and credits completed.
Send personalized, automated communications to students with a GPA below a specific standard, directing them to schedule a discussion with their assigned counselor.
Deploy conditional logic in forms and surveys to schedule meetings with student success, advisors, and career counselors.
Automate congratulatory text messages for students who excel academically.
Encourage timely payment of outstanding dues through text reminders to parents with links to complete payment.
Alumni and donor relations
You kept your students engaged and happy until graduation. Now that they are your alumni, they can be your finest PR agents and donors. Maintain contact with them so that they can participate in and develop the school network, as well as support your activities and fundraising efforts.
Students' emails may no longer work, but their mobile numbers remain the same. Students may move frequently in their post-graduate years, so make sure you send them unobtrusive texts to stay connected. Send a text message seeking their most recent postal or email address. Incoming texts from them will automatically update the relevant Salesforce records.
Use segmented bulk SMS with personalized Salesforce merge fields to inform alumni about ways to stay connected with your institution.
Remind alumni of forthcoming events based on their graduation date and area.
Use text-to-donate to provide contributors with a quick and easy option to contribute, capitalizing on the immediacy of text messaging.
Use automated survey features to update contact information and solicit feedback.
Automate yearly surveys and forms to track how your alumni are doing professionally and where they are.
GirikSMS: One app and one digital channel to keep all stakeholders engaged.
To prevent students from falling through the cracks, your Salesforce SMS messaging solution must be available to all departments. GirikSMS's automation enables departments to effortlessly shift text conversations and workflows across teams and departments as and when there is a change in a student's life cycle stage. When several staff members communicate with the same message recipient, past text conversations appear in the Conversation View with color-coded context at a glance.
GirikSMS SMS messaging for Salesforce transforms digital communications for educational institutions while being embraced by students, parents, and staff alike due to its extensive capabilities and ease of use.
Salesforce CTI (Computer Telephony Integration) connects your phone system to Salesforce, enabling seamless communication with customers. The integration lets businesses resolve challenges like inefficient workflows, delayed response times, and disconnected systems.
On top of that, it provides real-time data on customer profiles, call status, opportunities, etc. Even you can display past interactions with customers, including previous calls, emails, or chats, to provide more personalized information. That’s not it, Salesforce CTI’s capabilities are beyond than just introduced here. Diving deep lets you learn more about the CTI for Salesforce.
A Bit into Salesforce CTI
Salesforce CTI integrates real-time calling directly within the Salesforce system, enabling seamless communication with customers from your computer. Users are not required to work on different platforms for different purposes, i.e., making calls, viewing past interactions, and sending texts.
Salesforce CTI allows you to call conveniently and handle every task with ease. You don’t have to manually type a phone number, just making a tap and calling your customer can ease the procedure. Whether it’s about making hundreds and thousands of calls in a week, you can seamlessly do it while skipping the hassle of a traditional telephony system.
That’s not it, you can even create a link between your Salesforce CRM and cloud phone system. This connection lets you automate mundane, time-consuming, and low-value tasks. Thus, letting you improve your customer experience and driving business growth.
Why Should You Use Salesforce CTI Integration?
Here are multiple reasons on why you should use Salesforce CTI integration for improved customer experience and enhanced operational efficiency.
1.Omnichannel Support
Not just voice calls, but with SMS for Salesforce CTI, you can email and chat with your customers. The system seamlessly integrated with other communication channels, letting you learn about customer interactions across all touchpoints. With Salesforce omnichannel, you can even set a limit on the number of calls dialed by agents. Thus, facilitating fair distribution of work all over the organization.
2.Better Call Routing
CTI for Salesforce routes the call based on agent’s skill set, customer data, or reps’ availability. This ensures calls are routed to the right person, easing the load on those already handling calls. Further, it leads to balanced distribution of work, improved efficiency and enhanced customer satisfaction.
Reduced Training Time
While getting training from Salesforce consultants, agents can easily understand the unified interface combining Salesforce and telephony. Moreover, they reduce the time required in moving files from one system to another. On the same platform, they can get up speed on both call handling procedures and CRM.
4.Enhanced First-call Resolution
Making a call is not fruitful until or unless you resolve customer issues. Well, guess what? Salesforce CTI integration allows agents to quickly access customers’ past interaction, demographic and other relevant data during calls. With such information in hand, agents are more likely to resolve issues on the first call itself, eliminating the need for follow-up calls.
5.Scalability and Flexibility
The most amazing and yet another benefit of using Salesforce CTI is scalability and flexibility. Yes, the platform scales as your business grows. While getting ongoing support and assistance from Salesforce consultants, you can add more agents, expand functionalities, and integrate new communication channels to your existing system.
6.Improved Reporting and Analytics
Salesforce CTI, being a unified platform, integrate telephony data. That means, you can capture relevant insights into call duration, call metrics, response times, agent performance, etc. Collecting and analyzing this data helps you optimize your process in a way that improves your business overall efficiency and performance.
7.Automatic Call Logging and Case Creation
Do you know what sets Salesforce CTI apart from others? Well, it’s automatic call logging. Calls are automatically logged in Salesforce with information like customer details, case creation, call duration, etc. Agents are no longer required to invest their crucial working hours in manually recording these entries. With automated recording, every interaction gets documented properly.
8.More Personalized Interaction
As agents can access customer preferences, history, past interactions in real-time, they can offer more personalized services like never before. All thanks to the Salesforce CTI. The system triggers a “screen pop” that immediately shows the relevant customer information, letting agents address customers’ concerns without having to ask for information.
9.Streamlined Compliance
To ensure call recordings are properly tagged and stored, Salesforce CTI can get easily integrated with compliance tools. That means, you can meet all your legal requirements without any manual intervention. Thus, focusing on what matters the most—enhancing customer experience and streamlining business operations.
GirikSMS—Empower Your Agents with the Magic of Salesforce CTI
GirikSMS, a CTI for Salesforce, developed by the technocrats of Girikon, lets you easily place a call and leave a text to your end-customers. Being integrated with Salesforce, the platform ensures gathering relevant data/information and use the same for enhancing the interaction.
That’s not it, GirikSMS offers various capabilities like sentiment analysis to respond accurately upon identifying users’ sentiments. Its AI-powered conversation leaves no room for inefficiencies, automating customer interactions and enabling agents to deliver personalized and faster customer service.
In combination with AI and Salesforce CTI, GirikSMS optimizes workflow and sets new standards in customer engagement. Want to learn more about how the platform helps you turn chats into leads? Get in touch with the experts and learn why you should use the tool to send SMS from Salesforce for the desired results.
By leveraging automated SMS from Salesforce, businesses can streamline sales, marketing, and customer support activities. And by doing so, businesses can boost revenue, enhance customer service, and drive customer engagement over multiple channels.
Businesses can leverage the many benefits that automated Salesforce SMS messaging offers by integrating a 100% native Salesforce SMS app directly with their Salesforce CRM workflow.
The Effectiveness of Text Messaging in Customer Communication
Text messages are an effective way of capturing your customer's attention quickly. Text message open rates range from 95 to 99% on average. Not only that, 90% of messages received are read within three minutes. Other avenues of communication find it difficult to match the personal touch that this text messaging offers. SMS messages establish a direct and personal communication channel with your contact, cutting through the clutter.
Automated SMS messaging from Salesforce
The ideal way to integrate automated SMS messaging into Salesforce is to use a native Salesforce messaging app like GirikSMS. With GirikSMS, companies can send bulk SMS message campaigns to their contacts, have two-way text interactions, send SMS appointment reminders, send event updates, send booking confirmations, and much more, all directly from Salesforce. You can also automate routine sales tasks, automate responses to commonly asked customer support questions, and solicit feedback from customers.
Why Should Businesses Use Salesforce SMS Messaging?
SMS messaging from Salesforce transforms customer engagement. By connecting Salesforce with an enterprise SMS messaging app, you can leverage your all your organizational data. By utilizing your CRM data, you can launch automated SMS campaigns that are triggered on specific events. For e.g. when a contact performs a certain action like a sign up on your website. There are virtually innumerable use cases where your business can use Salesforce SMS messaging to enhance engagement with customers.
Text Messages Are Very Visible
Text messages are always in your face, unlike emails that can get lost in a cluttered inbox. Your messages have a higher chance of being read as a result.
Text messages are difficult to ignore. People have a propensity to texts as soon as it is received, unlike emails that are easily ignored.
Text messaging is perfect for urgent updates or information that must be communicated at scale. Furthermore, messages are perfect for people who are always on the go because they are concise and to the point.
The convenience, flexibility, and reach of text messaging make it a powerful tool for reaching people.
Text Messaging is Personal and Happens in Real Time
It can be challenging to get people to listen to your message in today's "always on the move" world. Text messages, on the other hand, are an excellent approach to reaching out to your contact base because they are personalized and are delivered instantly.
This implies that there is a greater chance that your recipients will reply to your communication. Text messages can also be coupled with other channels like social media and popular messaging apps such as WhatsApp to form a comprehensive communication strategy.
SMS allows you to ensure that your communication stands out.
Track and Measure Performance
With an enterprise Salesforce messaging solution like GirikSMS, you get access to comprehensive analytics and reporting to enable you to optimize your text messaging campaigns and boost your text messaging RoI.
Overall, there are numerous reasons to consider adopting automated Salesforce text messaging for your business. SMS, with its high visibility and customization ability, can add real value to your sales, marketing, and customer support operations.
How To Use Automated Salesforce Text Messaging Effectively
Keep your texts concise and to the point.
Because SMS messages can only be 160 characters long, they must be brief and to the point. Communicate your message without any ambiguity.
Embed compelling calls-to-action (CTA).
You want recipients to take some action after reading your message. Isn’t that the purpose of sending it in the first place? So, make sure your CTA is a powerful one. Use compelling language, and state clearly what you want them to do, and what they get in return.
For instance, use a CTA such as "Click on the link below to receive 10% off your booking" to nudge them to complete a booking.
Segment Your Contacts
The ability to segment your contacts so that you deliver tailored messages to the right people at the right time is one of the wonderful aspects of automated text messaging.
You can segment your CRM contacts by multiple parameters such as age, gender, geography, interests, past purchases, etc.
SMS Messaging for Events and Appointments
Reminding participants of forthcoming Salesforce Calendar events is one of the most useful use cases for sending texts from Salesforce. Although text reminders can also be useful for keeping internal employees updated about meetings, this usually entails alerting current or potential customers about scheduled appointments with you. Text messaging from Salesforce has been shown to significantly reduce appointment no-shows. Similarly, customers feel assured when they know that they will be reminded on time for upcoming appointments. This translates to convenience and higher satisfaction.
GirikSMS leverages CRM data and can include key elements of that data within the text message itself to personalize every text. By unitizing dynamic fields and placeholders in pre-built text message templates, businesses can remind, reschedule, confirm, or follow up with contacts regarding their upcoming appointment.
Businesses can send reminder texts at scale using the built-in library of templates and sequences in GirikSMS by leveraging dynamic fields, which automatically pull the relevant data from the CRM and embed them into the text message.
Bulk Text Message Campaigns
Sending bulk SMS to your contacts is a very effective use of SMS messaging to reach out to a large database of subscribers. Bulk texting campaigns have been shown to increase reservations, drive sales with deals and discounts, re-activate old leads or churned customers, and improve overall customer satisfaction. Similar to personalized messaging for event reminders, bulk text message campaigns can deliver relevant messaging to your subscriber base and increase the chances that they will respond and take action. Using text messaging to assist in converting leads in your Salesforce org into prospects or even customers is a fantastic example. For instance, a week after a lead has signed up on your website but has not yet taken any further action, you can nudge them to make a reservation with you and offer a link with a discount in your automated text message.
Business Text Messaging in Two Ways
Text messaging from Salesforce is a great tool for businesses to engage in 2-way conversational messaging with contacts. This enables businesses to establish an interactive, real-time line of communication with their contacts. Recipients can instantly reply to appointment reminder texts, re-schedule appointments, ask questions, or offer suggestions by leveraging 2-way text messaging with a business. With automated text messaging from Salesforce, customers are kept engaged and feel valued because they see that the company is responding quickly to their questions or concerns. This fosters stronger customer relationships founded on convenience and trust.
Reminders for Payments
Reminding people to make payments for appointments can also be done effectively with text messaging. To make it easier for customers to pay, these messages can include important information like the payment amount, pay-by date, and a link to complete the transaction. This simplifies the booking journey of customers and companies alike. Also, it eliminates the need for annoying collection calls at odd hours by sending courteous reminders, which helps to deliver pleasant experiences.
How Can I Activate Salesforce Text messaging?
Depending on the text messaging platform you use, there are many ways to integrate text messaging with Salesforce. Determine the text messaging requirements and budget of your company, to begin with, then identify a reliable 100% native Salesforce text messaging platform such as GirikSMS. Integrating both your CRM and your messaging solution is the next logical step. Next, you'll configure your templates, scheduling, and text message rules. Now you’re good to go.
GirikSMS: Your Salesforce Text Messaging Platform
GirikSMS automates customer communication with its no-code drag-and-drop interface. GirikSMS allows you to:
Configure your Salesforce Calendar to automatically send out text reminders for appointments.
Leverage your CRM data to personalize every outbound text that resonates with your brand.
Increase engagement by personalizing every follow-up and appointment reminder message.
Monitor the performance of your text messaging by tracking the delivery and response to every text and refine your texting strategy.
Allow contacts the convenience and flexibility to schedule and re-schedule appointments online by directly integrating with your Salesforce calendar.
Send text messages to thousands instantly, collect payments, answer questions, and gather feedback. All automated over 2-way text messaging.
GirikSMS is a 100% Salesforce text messaging solution. This means you can embed automated text messaging with virtually zero code right into your workflows. This frees up time for your employees so that they can spend their time and energy on what matters most – building stronger customer relationships. Try GirikSMS free for 30 days to see how easy and efficient it is.