Those who have been using Salesforce are likely to understand its intrinsic value of helping organizations manage their customer relationships. One of the most essential components of this process is managing customer communication. However, an important aspect of this process is managing customer communication. While Salesforce empowers you to connect with their customers, recognizing the best SMS App is crucial as text messaging is one of the most effective ways of communicating with existing and prospective customers.
A communication strategy is required when using Salesforce as it helps inform how organizations can connect with their customers. SMS messaging can play a significant role in that communication strategy as it’s a communication tactic that can help organizations in numerous ways, including:
Follow-Up with Leads: Text messaging (SMS) can go a long way in developing a long-term relationship with prospects by initiating a conversation with prospects, and customers, and promising leads who have yet to make a purchase while resolving their queries.
A Touchpoint for Feedback: It’s important to solicit customer feedback once you have served your customers. Positive customer feedback will enable you to display those traits to potential customers by using them as testimonials. SMS is a perfect way to reach out to your contacts and gather customer feedback. You can ask open-ended questions to probe your customers about their experience and the next steps to be undertaken.
Appointment Reminders for Re-scheduling and Cancellation: When you’re in a service business, it’s likely that you’ll require setting up appointments with your customer. It’s important to remind them about these appointments as they might forget about these appointments due to their busy schedule time and again. This can be problematic as missed meetings might leave your employees in the lurch. With SMS, it’s possible to keep customers with appointments on track. This increases the likelihood of customers making an appointment, making your business more effective. To make it simple for recipients, you can use a link in your text message so that they can reschedule or cancel the appointment as per their requirements.
Reminders for Deals and Discounts: SMS is a quick and convenient way of creating awareness among your target audiences when you are offering deals and discounts. These messages should be helpful to individuals if proper research has been done.
Features of an Ideal SMS App for Salesforce
Integration of Marketing Software: A robust App is required to align your text message campaign with your marketing campaigns if you are using different marketing software.
Ability to Send Bulk or Individual Messages: An ideal Salesforce SMS App has the ability to send messages in bulk to multiple recipients, as well as messages to an individual recipient with a personalized approach.
Storing Conversations: Storing conversations will allow everyone within a company to pick up right from the point conversation was left off. This makes it clear where a customer is w.r.t their interaction with your business. This allows organizations to serve their customers in a better way.
Quick and Easy to Set up: The SMS platform in question should be intuitive, easy to set up, and customizable. In case the platform is difficult to set up, it might cost your business time and money.
Quick Wrap-up:
A modern approach is required to connect with customers in this era. SMS allows you to effectively interact with your clients in a personalized way. By integrating SMS APP with Salesforce, it’s possible to reach the right audience while your marketing, sales, and support teams can interact from within a single platform.
Before we dive into how SMS from Salesforce can drive hiring, let us understand how SMS works and what can do it to engage prospects and customers.
What is SMS marketing?
In general, SMS marketing or text marketing, implies an opt-in stage for customers to choose how they wish to be contacted. This is where users either leave their phone number on a web form to choose how they wish to be contacted or send an SMS message or short text to an automated system to receive future updates, discount coupons, or any other information they have chosen to receive directly on their mobile device. When the customer leaves a phone number or sends the initial message, an automated marketing software solution saves the customer’s phone number in a database. Marketers use an automated SMS marketing system to send relevant marketing information to these users as and when they choose. Users of course retain the right to opt out of these marketing messages at any time.
What benefits does SMS marketing offer?
One of the biggest benefits of SMS marketing is that people are more willing to trust text over any other type of marketing channel. SMS or text messages are non-intrusive and do not pose any security threat. SMS marketing messages have a very high open rate when compared to email marketing making it one of the most effective marketing methods available.
Another key advantage of SMS marketing is that it enables you to engage with prospects or customers quickly. Response times to SMS messages can be less than a few minutes, compared to several hours or even days that it takes in the case of email. Industry research suggests that people have their phones with them most of the day, which means it is very likely they will see a text message within a few minutes of receiving it.
How can businesses utilize SMS marketing?
SMS marketing is not just about sending text messages. It can be interactive in nature and if you want to tap into new prospects or upsell to existing customers, there are some best practices that you can follow.
Deliver value
Text messaging is non-intrusive and personal. Generally speaking, most people exchange text messages with friends, colleagues and relatives. So, if they have chosen you to be a part of that circle, then you need to make your interaction with them worthy of that invitation. Segment your audience based on relevant parameters such as prospects or customers, geography and age groups, build your messaging content and send only relevant messages. When your audience sees a text from you, they will be inclined to open it.
Similarly, deliver exclusive messaging content for the deals and information you provide. If your audience gets the same messaging content in your emails, ads, or your website, the text messages lose their value. Ensure that opting in makes sense to your audience.
Pay attention to timing
When is the best time to reach out to your prospects and customers? Probably not during regular working hours, especially if your business isn’t even operational during those times. And you are not operational on weekends, then the same rule applies for those off days. Track the periods when your users are most active on your mobile app or site to establish the ideal times to send messages for pushing promotions and other information. Moreover, ensure that when users opt in for your text alerts and notifications, your system sends an immediate acknowledgement. If customers opt in and but don’t hear from you for long periods, they are more likely to lose interest.
Track results and act upon them
If you want your SMS marketing campaigns to be effective, you need to keep track of how it’s doing. Track how many customers opt-out with every incoming message and use that to ascertain what type of content generates the best results.
Applying SMS Marketing in Salesforce to hiring
On many occasions, manpower requirements in organizations are sporadic and immediate. Hiring of a qualified workforce in a brief period of time is one of the most challenging tasks that HR managers have to deal with. To fulfil these imminent requirements, organizations and recruitment firms need to have a quick and effective recruitment process in place to close job openings within a fixed period. This is where SMS Salesforce for recruitment can be a game-changer and transform the entire recruitment process. Here’s how businesses and recruitment firms can incorporate SMS messaging in their recruitment process and fast track it.
SMS Salesforce for recruitment
Check Job Status of Prospective Candidates with SMS Salesforce for recruitment
Before reaching out to any prospective candidate, it’s important to be aware of their job status. This would help prevent unnecessary expenses incurred in reaching out to irrelevant candidates. With bulk SMS messaging, organizations can send text messages to millions in one go and check if a prospective candidate is looking for a job or job change. This is just one of the ways to use SMS Salesforce for recruitments at scale.
Run Surveys to Deliver Relevant Job Postings to Prospects
The more you know about your prospective candidates, the more effective your outbound campaigns would be to hire the relevant candidates. It allows you to send relevant job openings to your prospects. With SMS Salesforce you can run an automated campaign of a series of text messages to run surveys and automate the process of candidate profiling. Moreover, you can segment prospective candidates based on parameters such as years of experience, annual remuneration, work profile and location and create targeted lists. And you can send the most relevant job openings to the candidates on these lists.
Schedule Interviews with URLs
Once candidates evince interest in the job openings, you can request for their resumes for screening. Following that, using automated SMS messaging from Salesforce, you can send regular status updates about their job application. And to add to this outbound messaging, you can send a web URL to schedule interviews.
Send Confirmation Texts
By sending URLs in your SMS messages for scheduling calls or interviews, you give the necessary convenience to your candidates to apply at their convenience and trim the time and effort associated with repetitive manual calling. Once a prospect provides a convenient date and time, you can automatically send a confirmation message and avoid any confusion later.
Send Reminders and cut down on No-Shows
No-shows for scheduled interviews lead to wastage of time and effort of HR managers, recruitment firms and interviewers. Salesforce SMS APP for recruitment can help in reducing candidate no-shows. Automated reminder text messages can be sent to remind candidates of their upcoming interviews.
Share Results of Interviews
Once an interview is over, candidates are eager to know the result. Recruiters and managers are inundated with calls and messages from candidates to share results. SMS from Salesforce allows recruiters to trigger SMS texts to send out the results automatically as the status of candidates changes from interviewed to selected. This saves a significant amount of manual work and time for recruiters.
Collect Documentation for Onboarding
Not only SMS, but now even WhatsApp has also become an important channel for effective communication. Now recruiters can collect all relevant documents through WhatsApp. This allows them to simplify the process of document collection and complete the onboarding.
Accelerate your hiring process and close job openings with SMS from Saslesforce
Recruitment is a time bound activity. And needs a fast and efficient process for being effective. SMS Salesforce for recruitment empowers recruiters to connect with candidates faster at every stage of the hiring process. They also cut back on calls and emails normally associated with the recruitment process. Moreover, it allows recruitment firms to close the open job openings within specified timelines.
To know more about how Girikon can utilise the power of SMS Salesforce to accelerate your recruitments, talk to one of our experts today.
In today’s competitive business landscape, it isn’t easy for customer-facing teams to manage their customer relationship without the help of CRM (Customer Relationship Management) software. Besides managing customer relationships, a powerful CRM can help in achieving operational and business process efficiency. This explains why many organizations, irrespective of their size, use a robust CRM.
However, to maximize their ability to reach and engage with leads, organizations should leverage a CRM integrated texting App that can provide them with features that cannot be provided by individual text marketing software. One such CRM integrated messaging App is the Smart SMS App built natively on the Salesforce platform.
The robust App offers a wide array of advantages over regular SMS services. By leveraging such a Salesforce texting App, organizations tend to add automated text messaging to their ongoing marketing strategies and tactics, which will pave the way for better customer engagement and more closed sales deals.
By integrating text messaging in their CRM, brands can benefit in several ways:
It allows brands to use cross-channel marketing differently.
It paves the way for multi-channel marketing, allowing brands to attract and convert new customers while retaining existing ones.
It ensures that the right message is sent to the right user at the right time.
Brands can segment their client base and send tailored and targeted messages to every client, depending on their purchase history.
A CRM integrated SMS App will ensure improved customer relationships as the SMS functionality assures better chances of connecting and selling.
A CRM integrated SMS App will help organizations improve their brand awareness. It will become easy for customers to forward promotional messages to people in their group who might become customers.
By leveraging a CRM SMS App, organizations can send reminders for meetings, appointments, and deadlines to customers and sales reps. This will saves time and money while improve the overall efficiency of the organization.
Quick Wrap-up:
There are several other benefits of CRM SMS integration other than those mentioned here. Such an App is a crucial addition to your brand and business in general. So, if you wish to place your business at the forefront, it’s essential to include one of the Best SMS App for Salesforce as a part of your marketing campaign, which can take your business communication to a new level.
In this internet-driven era, customers prefer quicker and personalized communication, which can be made possible with a mobile app solution. From providing timely assistance to answering queries and sending personalized offers, a mobile app can help organizations be there for their customers when they need the most. Though text messaging is one of the most effective modes of communication, it becomes more effective when integrated with a robust CRM like Salesforce.
One such Salesforce SMS App is the Smart SMS App that empowers users to enjoy multi-channel conversations with bulk messaging, two-way messaging, personalized communication, messaging templates, and more. Listed below are some of the benefits of the Salesforce Text Messaging App and why businesses should consider installing them:
Engage Customers Globally: A Salesforce integrated SMS App can empower users to improve customer engagement and reach global reach through personalized SMS. Since people are usually on their phones most of the time, reading the message is very high. Moreover, service reps are also empowered to provide better customer experiences irrespective of where customers are.
Improved Read rate: Since text messaging offers a read rate of 98%, it is a great way to ensure that customers read your message as it leaves behind email marketing.
Know your customers better: Users can get feedback from their customers through surveys. Research conducted reveals that about 31% of customers respond to surveys through text.
Empower Businesses: The robust App empowers the marketing, sales, and customer service team to deliver an outstanding customer experience. Being a Salesforce integrated App, users no longer need a third-party application to run their SMS efforts as they even manage their messages directly from channels here.
How does SMS Apps work with Salesforce?
Salesforce integrated SMS messages can be used to ensure agent-to-customer conversations through automated methods such as bots and campaigns. Users can now set up long code channels to send a message to their company, and their agents can reply from the Service Console. In case they wish to one-time alerts and recurring messages, they require setting-up short-code channel.
Essential Features:
Salesforce integrated Apps are helpful for all types of businesses as it enables a more effective communication channel. It allows users to automate triggered SMS while customizing the responses.
Multi-channel Integration: This App helps users manage all the messages coming from different platforms in a single platform. It can connect seamlessly to other communication apps such as WhatsApp, Facebook Messenger, MMS, and more.
Global Reach: The App allows users to SMS to customers across the globe, which is a cost-effective way of communicating with users.
Two-way Sending: The App allows the sending and receiving of messages within your Salesforce platform.
Message Scheduler: The App allows the scheduling of messages, which gets disbursed to intended recipients at the scheduled date and time.
SMS Messaging Templates: The App has in-built message templates that any team member can customize without much hassle.
Final Words:
In a nutshell, it can be inferred that it makes sense to Send SMS from Salesforce to the targeted audience to take customer communication to a new level. When customers are engaged, sales deals are closed more easily.
Effective business communication is the cornerstone of every business undertaking. Today, there is no dearth of internet-driven communication tools that can ensure effective communication compared to yesteryears. However, SMS (Short Messaging Services) is a preferred mode of communication due to its excellent penetration effect, more open rates, and cost-effectiveness. When integrated with a robust CRM platform like Salesforce, the messaging platform offers advanced features to take business communication to a new level. In fact, the integration of the SMS App with Salesforce paves the way for automated texting, which helps businesses with faster and time-saving business processes.
Smart SMS app is a Salesforce messaging App built natively on the Salesforce platform and leveraged by organizations to communicate effectively with their customers through single/Bulk SMS/MMS. The powerful App has gained much respect due to its versatility, easy access, and handling. Listed below are some ways in which automated texting can help transform business communication:
Simultaneous Conversations: A mundane routine for communication isn’t sufficient to fill the lead pipeline quickly. This is because employees can access a limited number of prospects in the absence of automated testing. However, with automated texting, agents can get into multiple conversations. This will help them to attract several leads from different directions using various conversational routines.
Meaningful interactions: One way of automating texts is through message rescheduling. This helps in sending the messages at a preferred date and time. When messages are sent at the right time, more meaning is added to any conversation. To reduce manual intervention, users can schedule time-sensitive messages beforehand while determining whether they wish to send them weekly, monthly, or annually. To follow up with unresponsive leads, marketing, and onboarding of students, users can organize SMS drip campaigns.
Support Services: Chatbots are an essential aspect of automated testing. Users require configuring a few commonly asked questions, following which they can allocate an appropriate response to an incoming response with the desired keyword. In this way, users can design chatbots for different cases while providing round-the-clock support to their prospects and customers.
Reduce Manual Involvement: Automated texting opens doors of opportunities to pave the way for self-driven interactions. This frees up time for employees as they can prioritize other essential business activities such as prospecting. Besides this, organizations can accelerate the process of interaction, assist their customers, and improve their overall experience through meaningful conversations.
Quick Wrap Up:
These are how a Salesforce texting App can benefit organizations significantly by taking their business communication to the next level. So, if you wish to better connect with your customers, you must consider automated testing as part of your business strategy.
Businesses across all industries have realized the significance of integrating a robust CRM (Customer Relationship Management) platform within their business ecosystem. With a powerful CRM in place, organizations can efficiently manage their customer relationships while enjoying operational efficiency by streamlining processes. Though, cloud-based CRM like Salesforce enjoys a great adoption rate by businesses of all sizes, most of them aren’t aware of the different beneficial integrations they could make use of.
One such integration that can boost organizational performance significantly includes the integration of messaging apps with CRM systems and the Smart SMS app is the perfect example of Salesforce SMS integration.
What is meant by SMS CRM integration?
CRM SMS integration happens when your business messaging platform and CRM system are unified via their APIs. With this integration, the two platforms can interact with one another, allowing them to share and sync data. This integration can enable organizations to:
Text Customers directly from the CRM System: For doing this, users need to click on the phone number listed by the customer’s name following which a widget or a chat window will pop up. The customer’s name and the number will get populated automatically in the window allowing users to send messages immediately.
Sync Contacts: With SMS CRM integration, CRM systems no longer have to function in a silo. For instance, if any sort of modification is done in the contacts and custom fields of a CRM system, the changes will automatically get updated in the messaging platform and vice-versa. Some major messaging platforms can enter SMS into a CRM for maintaining additional records and can be useful if dashboards, reports, or machine learning capabilities are built-in within a CRM.
Add SMS to your CRM workflows: Premium CRM systems like Salesforce have robust workflow features like SFA (Sales force automation), email drip campaigns, and more. With such integration, text messaging can be included in the workflows as a trigger.
What Makes Smart SMS App Preferred Choice of Customers?
The Smart SMS app is a robust Salesforce messaging app that is 100% built natively on the Salesforce platform. The app empowers organizations to personalize their communication, streamline workflows, and eventually improve customer service by reaching out to them quickly and with advanced features. Here are some of the unique features that this robust and easily implementable app offers. Let’s take a quick look:
SMS Automation through Workflow: The sending of SMS can be automated by using a simple workflow configuration. By sending automated messages, the workflow can be simplified, which reduces the burden on the users/ sales reps resulting in an improved bottom line.
Send SMS/MMS in Bulk: Users can leverage this feature to send individual or bulk SMS/MMS in a batch of 200 from ListView on button click or using SMS/MMS interface.
SMS scheduler: Sales reps can schedule the sending of messages (promotional, welcome, etc.) to customers based across different geographies and time zone. To schedule the sending of messages at a desired time and date, Sales reps would have to enter the name and the number of the intended recipient along with the date and time. At the scheduled date and time, the SMS automatically gets disbursed without the need for any manual intervention.
SMS Template: This feature can be used to create, modify, and use SMS templates easily by using any of the objects and associated fields.
Final Words:
An SMS CRM integrated platform can be a powerful addition to any business. By enabling teams to leverage the contacts and reach out to them in an automated fashion but with a personalized touch will help organizations to improve their customer service, as well as their bottom line significantly.
The significance of using SMS (Short Messaging Services) as a business communication tool cannot be denied. In fact, SMS has become an essential aspect of multi-level marketing and is leveraged by organizations to engage with their customers. It is indeed a boon for businesses that cannot afford high-end marketing strategies that require heavy investment. Besides being cost-effective, it is the extensive reach and penetration power of this communication tool that makes it popular among businesses of all types.
What makes text messaging more preferable is its independence from the internet, which makes it a cost-effective mode of spreading brand awareness. In fact, it allows the sending of bulk SMS to different groups of people irrespective of global time zone and location. Be it for sending exclusive offers or updates on new products and services, SMS or text messaging has become a perfect tool for business promotion.
Today, forward-looking organizations are considering integrating SMS apps into their customer relationship management tool to make it more advanced. One such CRM (Customer Relationship Management) platform is Salesforce that allows it to operate with itself for sending SMS es to clients. One such Salesforce SMS app that provides SMS sending services is the Smart SMS App.
What is Smart SMS App?
The Smart SMS App is a robust text messaging app that is built natively on the Salesforce platform. The app allows the owner or administrator to send individual or bulk SMS es from the Salesforce panel to the Account, Leads, and Contacts. The app allows the super admin to create multiple users and allocate them authorization to send SMS (bulk & individual) to clients across the globe. This text messaging App is a one-stop messaging solution as it is endowed with some excellent features that can help organizations to gain trust among their customers. Let’s take a quick look at some of the features that make it unique among its competitors:
Display Incoming Messages on the Home Page: The app allows the display of incoming SMS es on the home page of Salesforce CRM to the sales reps. This will allow sales reps to have an instant look at the replies shared by the clients with rare chances of missing out on any of their messages.
SMS Scheduler: The SMS scheduler app allows the scheduling of sending messages (greeting, promotional or any type of messages) to customers situated across different locations and time zone. Sales reps can easily do so by entering the time, date, number to which the messages are to be shaded, and the SMS template in the Salesforce Org. The SMS automatically gets disbursed at the scheduled date and time.
Auto Responders: The Smart SMS App allows users to set up Auto Responses so that whenever a customer responds to a promotional message, contest, or survey, it can respond to the customer automatically when their query matches with the defined Keywords. This will help sales reps win the trust of the customers.
Workflow Configuration: The Smart SMS App allows the setting up of workflow basis which SMS es will be sent to the customers. After setting up the workflow configuration, a new rule has to be created by selecting the object to which the rule applies. After this, the option in the evaluation criteria section should be selected as per the requirement. Finally, the criteria should be entered in the Rule criteria section.
SMS from Report: The app allows users to create standard and customized reports as per their wish and the data they wish to view. This feature is a perfect solution to unanswered calls and emails. Users can select the template, the report, and the numbers from and to which they intend to send the SMS.
Send Single and Bulk SMS: The app allows the sending of single and bulk SMS in a batch of 200 each after button click from the ListView.
Quick Wrap-up:
These are some of the multiple features offered by this Salesforce Messaging App. By leveraging this app, organizations can connect with their customers in a better way, win their trust and ultimately close more deals. So take your business to new heights by leveraging this robust texting app.