Things to Consider Before Partnering with an Inbound Marketing Agency

To sustain in this cut-throat business landscape, organizations should focus on having a marketing strategy that can help them achieve sustainable growth and a greater ROI. Today, traditional marketing (outbound marketing) techniques that included seminar series, email blasts, cold calling, telemarketing, advertising, and more are becoming less and less effective primarily due to two main reasons. First, users are being inundated with numerous outbound marketing interruptions every day and are thus discovering new ways to block them. Second, the cost of coordination using the internet is now much lower. 

Rather than practicing outbound marketing to those who are trying to block and avoid you, it is recommended to practice inbound marketing that would help you be discovered by people looking for your products and services. It would help if you considered implementing inbound marketing tools such as HubSpot to accelerate and make the most of inbound marketing. You should therefore consider partnering with one of the most trusted HubSpot implementation partners. However, it is essential to get in touch with the right partner by taking note of the following things:

Extensive Experience: It is essential to look for agencies with extensive experience in managing several active inbound engagement clients currently and in the past. Inbound marketing takes time to realize its full potential, as every phase includes strategy, implementation, and optimization that hold equal importance. Make sure you engage with an agency that provides comprehensive marketing strategy, implementation, and optimization based on real-time data. 

A Proven Methodology for Inbound: It is important to look for an agency with its processes, methodology, and systems. This signals that the agency would be able to operationalize inbound while paving the way for delivering for their clients’ day in and day out

A Proven Methodology for Client Engagement: The difference between a great and modest result depends on engaged and satisfied the client is. Agencies that keep you moving in the right direction while focusing on their resources on the strategies that will provide the best results in the shortest time frame should be hired.

Alignment with Business Goals: The agency you select should completely align with your business goals. Though some agencies might be good at providing inbound marketing stuff such as blogs, whitepapers, emails, webinars, etc., they deny taking any responsibility for business results. It would help if you considered measuring the agency's effectiveness by requesting and tracking their stuff. More importantly, the agency you shortlist should be laser-focused on the lead generation of qualified leads. 

Quick Wrap-up: 

Finding the right inbound agency or a HubSpot Consultant for you might take some work, and this will require asking the right questions, ensure that the team's methodology aligns with your expectations. They should be crystal clear on the expected results from the inbound engagement. The team you engage should be happy to help you with better clarity about inbound marketing, the processes and work involved, and the expected results. When all these align with your expectation, you are on the right track to your inbound marketing journey. 

About Author

Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.