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It's impossible to imagine life without a smartphone. In today's fast-paced world of 30-minute delivery and queue-less customer service, it is no surprise that businesses are looking at SMS communication to interact with their customers. Text messaging or texting is fast, cost-effective, reliable, has a high read rate of 98%, transcends all geographical boundaries, and is delivered instantly.
SMS texting empowers businesses to communicate with their customers instantly. Not just that. SMS texting allows you to tailor your messages for each and every customer. Translating to an enhanced customer experience.
At Girikon, we recognize that in today’s fiercely competitive landscape, when customers have so many options for products and services, customer satisfaction is a key differentiator. GirikSMS, our Bulk SMS messaging platform, is backed by our decade-long partnership with Salesforce. With GirikSMS, you can re-imagine your customer service strategy and engage customers in a way you have never done before.
What Are the Benefits of the GirikSMS Customer Service Platform?
Customers hate long hold times, delayed responses, and multiple email threads. With GirikSMS, you get a high degree of efficiency and convenience in your customer service.
Easy Opt-in and Opt-out: Before you launch any Bulk SMS campaign, you need to acquire consent from your recipients. With GirikSMS, customers can choose what type of messages they want to receive from your business so that they have complete control over their engagement with your brand. All via texting.
Wide Reach: With GirikSMS Bulk SMS, you can reach thousands of customers instantly. Send relevant messages at the right time to ensure maximum outreach.
Happy Customers: Research says that two-thirds of people prefer texting over calls and email. With GirikSMS, you can communicate with your customers in the way they want to.
Fast Responses: With a high read rate of 98% within 15 minutes, and a 40% response rate, with GirikSMS you can ensure that your messages are seen and acted upon quickly.
Build Relationships: SMS allows you to connect with customers on a personal level. With GirikSMS, your communication can resonate with your brand’s personality.
Automate: With Salesforce SMS integration, GirikSMS can leverage your CRM data and workflows to automate outbound Salesforce text messaging and record responses in your CRM.
Cost-Effective: Bulk SMS from GirikSMS is far more cost-effective compared to traditional marketing methods. With competitive pricing and the ability to reach a large audience instantly, GirikSMS significantly improves the return on investment for businesses.
Personalization: GirikSMS can be integrated with your Salesforce CRM, which means you can personalize every message based on customer data and their needs and preferences. Personalization helps you to build stronger relationships with your customers.
Code-less implementation: GirikSMS comes with an intuitive point-and-click interface, so you can launch your first SMS campaign in minutes.
Here are some of the ways in which GirikSMS can optimize customer service for your business:
Run Customer Feedback Campaigns
Customer feedback is vital to know their interest and confidence in your brand. It helps businesses to re-imagine their strategies to strengthen customer relationships. With GirikSMS you can easily launch campaigns to solicit their feedback, log their satisfaction levels, and learn about their interests and preferences. With GirikSMS, you can also create multi-optional polls to collect their feedback on a particular product or service they purchased from you.
Make Your Customers Feel That You Value Them
With GirikSMS, you can leverage your CRM data to send timely updates, like order confirmations, shipment tracking notifications, appointment reminders, instructional messages, and links to videos and articles to use your product and more. With GirikSMS, you can keep your customers informed and engaged throughout the product or service lifecycle. With personalized messaging and seeking their feedback, you demonstrate that you value their input and are committed to continuously improving your offerings.
Offers and Promotions
With GirikSMS, businesses can send tailored offers, discounts, or promotional codes to thousands of customers instantly. And all of this can be automated and personalized within your CRM. With GirikSMS you can always keep your customers engaged, drive sales, and build loyalty and confidence in your brand.
Automate Customer Support
Industry data indicates that almost 80% of customer support queries are routine cases. With GirikSMS AI-powered Chatbots, you can automate responses to these queries to deliver instant resolution to common concerns and free up agent time to focus on more complex customer issues. If the Chatbot cannot resolve the customer's concern after the exchange of a few messages, it can automatically route the conversation to the right agent. Not only does this allow you to scale your customer service operations quickly, but also builds customer confidence with quick resolution to their concerns.
Send Digital Receipts
In today’s paperless era, with GirikSMS, businesses can send digital receipts for every transaction via SMS. Digital receipts are fast, secure, and cost-effective. And these transaction receipts can always be coupled with discount codes so that customers keep coming back for more.
Best Practices for Bulk SMS Services:
Before launching a Bulk SMS campaign, it is important to look at a few pointers to ensure you are doing the right things the right way.
Obtain consent: Acquire the recipient's consent before sending bulk SMS messages. Consent-based customer service ensures compliance and maintains a positive brand image.
Targeted Messaging: If you are a Salesforce customer, you have likely segmented your customers based on demographics, interests, preferences, and purchase history. GirikSMS can leverage this customer segmentation data to send relevant and tailored messages. This improves the efficacy of communication and improves customer engagement.
Clear and Concise Content: SMS messages have a character limit. It is therefore important for your message to be clear and to the point. With GirikSMS, you can easily create templates based on business cases and send concise, tailored messages to deliver the intended information effectively.
Timing: Send your Bulk SMS messages at a time when they are most likely to be read within minutes. With GirikSMS you can schedule outbound Bulk SMS messages based on your audience location and time zone to maximize the likelihood of them being read quickly.
Test and Analyze: While Bulk SMS can be a very effective customer service and marketing tool, it is equally important to continuously track and analyze the performance of your campaigns. GirikSMS makes that possible. With GirikSMS you can easily track open rates, click-through rates, and conversions to refine your communication strategy and improve results.
Businesses of all sizes recognize that exceptional customer service holds the key to stability and growth. Customer service directly impacts brand value, customer loyalty, and sales. And with integration with Salesforce, GirikSMS-powered SMS from Salesforce gives you an invaluable tool to quickly scale up customer service and deliver enhanced customer service experiences.
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About Author
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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