What is the Salesforce Platform and how can it help you get started quickly?

Customers are always connected. They are always adapting to the latest technology, quickly. The Salesforce platform is a set of unified platform services that easily adapts to your ever-changing business needs. Powering and connecting all your business processes to unify the customer experience. So, sales can sell smarter and faster the way they want landing their next big customer from anywhere. Service can then tailor their process quickly creating aps specific to the customer needs like setting up custom intelligent alerts to help find smart solutions even before they know there is an issue. Which keeps the customer happy. Marketing can take them of personalised journeys recommending helpful products along the way and IT can integrate third party apps and IoT device data quickly adapting to the latest advancements to better advance the customer relationship. A trusted secure platform that lets you tailor any app or process for anyone in any department using low code solutions with lightning that are instantly mobile. Increasing productivity for employees and connectivity with customers and you are easily able to innovate, building more complex apps with intelligence working with emerging intelligent technologies like Artificial Intelligence making you more intelligent about your customers. You can even plug in thousands of pre-built apps and components from the Salesforce AppExchange and empower everyone from serious coders to the not serious ones. With help of thousands of developers and administrators through trailhead on the worlds No1 enterprise platform letting you easily innovate around each and every customer.

Create, automate, deploy and secure apps with the world’s leading low code platform.

Build scalable apps without any code development tools. Connect your employees, processes, and systems seamlessly to automate workflows and deliver a personalised customer experience, all with best in class security and governance practices.

No need to code any more. Fast track work with clicks to build integrated flows in Slack, your digital HQ. Have them execute complex processes on the Salesforce Platform.

Deliver experiences. Drive productivity.

Automate processes, build smarter, robust apps, and secure data across the customer lifecycle.

Improve efficiency and trim IT spends with the Salesforce Platform.

Automate easily.

Automate tasks with low-code tools and seamlessly connect your entire organisation.

Build apps.

Build and test apps easily with the latest tools in change and release management.

Scale securely.

Safeguard your data and conform to compliances with an enterprise grade security and privacy framework.

CLICK TO BUILD

Go to market fast with powerful tools to build apps and workflows.

Build and deliver intelligent, engaging customer experiences that respond to changing business with clicks not code. Use the power of AI to deliver insights from apps that are connected to your Salesforce data. Drive actions such as intelligent recommendations to enhance growth and productivity with AI-powered automation.

What is a Low Code approach?

It's a modern approach to building apps and software that necessitates little to no coding.

It’s more than a buzzword. It's coding re-imagined. It’s an alternative approach to orthodox software development that is visual. With a low-code development platform, teams can use intuitive graphical user interfaces (GUIs), and use “drag and drop” and “point and click” functionality to customize software.

Since one doesn’t need specialised coding skills, business users can utilise drag and drop functionality to assist programmers to create custom apps and workflows for customers, partners and employees.

By bringing app development closer to business users, low code plugs the gap between business and IT. Sales, service and marketing teams can play a more involved role in software development. Consequently, IT teams have more bandwidth at hand for more pressing technical tasks. The spread of app development from tech to business can lay the foundation for a digital transformation across the enterprise.

SHIP WITH CONFIDENCE

Build on a trusted platform with in-built security and performance.

Deliver engaging digital experiences with intrinsic security and trust. The Salesforce Platform lets you seamlessly integrate disconnected systems and data siloes with API-driven services and event-based interactions. Deploy apps faster with simplified open technologies on a fully managed scalable platform.

Here are the platform services that come with Salesforce

EMPOWER EVERYONE

Empower your entire enterprise to respond to change and upgrade skills on the go.

Enable teams to create engaging digital experiences in a code-less framework using customisable components and services. Nurture collaboration across any device with a unified model and tools that work better together. And empower team members to upgrade their skills to drive the growth of your business.

What exactly is Low Code?

It's a modern approach to app development that necessitates little to no coding. Low code is not just buzzword. It's an alternative approach to orthodox app development that is more visual than manual. With a low-code development framework, teams can utilise easy to use graphical user interfaces (GUIs) such as drag and drop functionality to customize apps.

Since you don’t need specialised technical or coding knowledge any more, business users easily assist coding teams to create custom apps and workflows for your customers, partners and employees.

By bringing app development to business users, the low code approach reduces the gap between IT and business teams. Sales, service, and marketing teams can play a more involved role in app development. This allows IT teams more bandwidth to prioritise pressing technical tasks. The evolution of app development from IT to business can lay the foundation for a digital transformation across the enterprise.

TURBO CHARGE SCALE AND INNOVATION WITH HYPER FORCE

Grow your business on a trusted, scalable, robust platform.

Hyperforce is the next-generation infrastructure architecture of Salesforce. delivers Salesforce products and services reliably and securely on all major public clouds allowing you to augment your customers’ success by rapidly scaling your drag-and-drop driven low code apps to new markets.

HYPERCOMPLIANT

Store data in one place while staying globally compliant.

Enjoy the flexibility of the location of your data to comply with local regulations even in the public sector.

HYPERSCALABLE

Implement faster with an infrastructure with limitless flexibility.

Scale your infrastructure easily. Hyperforce allows resources to be deployed quickly while you have the flexibility of system elasticity.

HYPERSECURE

Safeguard sensitive data with built-in trust.

Hyperforce allows you to prioritise customer data security with the built-in trust that is the cornerstone of the world’s most trusted cloud platform. It works behind the curtain to ensure the security and privacy of your data, so you have the necessary bandwidth to focus on innovation.

HYPERCOMPATIBLE

Build future-ready apps with backward compatibility.

All existing Salesforce apps, customisations, and integrations (whether they are on the cloud or not) will run without disruption on Hyperforce.

Summary

Salesforce is the world’s leading Enterprise App Development Platform that streamlines your business reach and functionality.

You do not need to deal with developers any more to create apps with the Salesforce Platform. With the simplicity of drag-and-drop functionality, just about anyone can build and deploy apps that automate processes that augment the customer experience. And for coders, the Salesforce Platform is language agnostic, which means you can build customs apps using any language.

The apps you build can be deployed on any device or on the web, whether simple or complex, and integrate with almost any data source.

With Salesforce, you can find new ways to enrich the customer experiences and streamline business processes. Your imagination is perhaps the only thing that may limit you.

Girikon is a Certified Salesforce Consulting Partner and can help you start building apps in a code less framework.

About Author

Indranil Chakraborty

Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.